1.
POPULAR APP DOWNLOAD DESTINATIONS
14%
17%
13%
USA CHINA
9%
INDIA
11%
INDONESIA
PHILIPPINES
16
PHILIPPINES
15
INDONESIA
7
MALAYSIA
3
RUSSIA
3
SOUTH KOREA
IOS PREMIUM OVER ANDROID
407
SOUTH
KOREA
89
USA
84
CHINA
66
INDONESIA
65
INDIA
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
CHINA
124268
PHILIPPINES
13
INDIA
48
INDONESIA
19
164 103 159 35 47
USA
CPD
eCPM
= Share of app downloads
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q1 2015 DATA
Cost = CPD
73% GAME
8% COMMUNICATION
6% mCOMMERCE
6% ENTERTAINMENT
2% BUSINESS
GAME 110
COMMUNICATION 62
mCOMMERCE 65
ENTERTAINMENT 43
BUSINESS105
COST OF APP DOWNLOADS
June | 2015
THE STATE OF
APP DOWNLOADS AND
MONETIZATION
Insights