Social Media for Chamber Music
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Creative content communications company Inner Ear presented an introductory seminar on the use of soial media for chamber music groups as part of Enterprise Music Scotland's Chamber Music Matters conference.
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Social Media for Chamber Music
- 1. Social Media for Chamber Music An introduction to social engagement by Inner Ear
- 2. Social Media for Chamber Music This seminar explores practical use of social media to engage audiences Social networking: Facebook and Twitter Content platforms: YouTube and Soundcloud
- 3. Inner Ear Creative Content Communications Create Branded content, previews, documentaries, streams Communicate Community management and engagement Consult Digital development, strategy and tactics Non executive board advice: SMIA, CDS, SMWG
- 4. Inner Ear Product Development Radio Magnetic Alternative music internet radio station Walking Heads Interactive audio walking tours New Projects Visual data mapping for music, crowdsourced audiobooks and other collaborations
- 5. Social Networking: Facebook Presence: ● Page or profile ○ Profiles are for individuals ○ Pages are for brands and organisations ○ Using a profile for an organisation is against Facebook's terms of service ● Timeline ○ Timeline enables you to tell your story ○ Engaging your audience through page updates
- 7. ● Fairly regular updating ● Events underused ● Customised Campaigns
- 8. Facebook pages tips: http://bit.ly/FBPAGESTIPS
- 9. Social Networking: Facebook Content: ● Use content to attract people ○ Experiment with formats ○ Text, image, audio, video ○ Try out different types of post ○ Questions, polls, jokes, debates ● Plan and publish ○ Draft a content publication schedule ○ Publish to networks and platforms according to your schedule
- 12. Social Networking: Facebook Engagement: ● Tag users and pages in updates ○ Tagging people and pages notifies them and can engage them in what you're doing ● Use Facebook as a page when commenting ○ Commenting on posts by other people and pages builds your brand recognition and can encourage more likes and visits your page
- 13. Facebook tagging of pages & people
- 14. Social Networking: Twitter Listen and learn: ● Search for relevant conversations ○ Use Twitter's search function to find out what people are talking about in your field ● Track use of #hashtags ○ Including popular #hashtags can increase reach ○ Use www.tweetreach.com for anayltics ○ Combine branded, specific and generic tags
- 17. Social Networking: Twitter Find and follow: ● Find and follow the right people ○ Identify influential Twitter users ○ Engage with them by joining in with conversations ● Add key influencers to lists ○ Keep an eye on what they tweet about ○ Encourage them to listen to you
- 19. Social Networking: Twitter Tweet: ● Best practice way to tweet a link: Comment on "Title of a Blog Post" by @user on #branded, #specific and #generic topics
- 21. Content Platforms: YouTube Publish: ● Create captivating content ● Behind the scenes, previews, performance clips ● Share on Facebook, tweet links and embed on your website or blog
- 23. Content Platforms: YouTube Describe: ● Make the most of your metadata ● Catchy title ● Accurate description ● Relevant tags
- 25. Content Platforms: YouTube Engage: ● Subscribe to other channels ● Favourite and share videos ● Comment on related content ● Network and build relationships
- 28. Content Platforms: Soundcloud Publish: ● Showcase your work ● Live recordings, new pieces, demos, remixes ● Share on Facebook, tweet links and add to your website or blog
- 30. Content Platforms: Soundcloud Describe: ● Ensure your metadata is complete ● Link to free or paid for downloads ● Encourage comments on your tracks
- 32. Content Platforms: Soundcloud Engage: ● Follow other users ● Favourite and share tracks ● Comment on related content ● Network and build relationships
- 34. Links and References Blog: http://innerear.posterous.com Tumblr: http://innerearuk.tumblr.com Twitter: http://twitter.com/innerearuk Facebook: http://facebook.com/innerearuk YouTube: http://youtube.com/user/innereartv Vimeo: http://vimeo.com/innereartv Issuu: http://issuu.com/innerear Slideshare: http://slideshare.net/innerear Delicious: http://delicious.com/innerear
- 35. Contact Inner Ear Ltd. www.innerear.co.uk @innerearuk /innerearuk Dougal Perman dougal@innerear.co.uk @dougalperman Anny Deery anny@innerear.co.uk @adeery