The Functional Innovation is an integrated approach to creative ideation and problem solving which incorporates aspects from several well-known ideation and problem solving techniques. FI developed out of a research study that involved analysing 30,000+ recent innovations and 10,000+ highly cited patents in order to identify common patterns and develop useful heuristics. In the 1960s, Swiss Physicist Fritz Zwicky developed the method of ‘Morphological Analysis’ for complex problems. Around the same time, Soviet Scientist Genrich Altshuller formulated a method for systematic problem solving after reviewing more than 40,000 patent abstracts. FI methodology includes elements derived from these two approaches. It has also been influenced by the ‘Design Thinking' process introduced by Herbert Simon and the ‘Creative Problem Solving’ method pioneered by Alex Osborn. The Functional Innovation™ Methodology is customized to the products, process and business model that will enable participants to systematically generate ideas towards achieving innovation objectives.

1. ACCELERATING INNOVATIONA Workshop on Functional Innovation Methodology for Automotive Industry
- A Systematic Approach to Drive Patentable and Profitable Ideas for Leaders & Technologists
31st March 2017 - 1st April 2017 | Hotel Ambica Empire, Vadapalani,Chennai | 9.00 a.m. to 5.00 p.m.
Chennai

2. The Functional Innovation is an integrated approach to creative ideation and problem solving which incorporates aspects from
several well-known ideation and problem solving techniques. FI developed out of a research study that involved analysing 30,000+
recent innovations and 10,000+ highly cited patents in order to identify common patterns and develop useful heuristics.
In the 1960s, Swiss Physicist Fritz Zwicky developed the method of ‘Morphological Analysis’ for complex problems. Around the
same time, Soviet Scientist Genrich Altshuller formulated a method for systematic problem solving after reviewing more than 40,000
patent abstracts. FI methodology includes elements derived from these two approaches. It has also been influenced by the ‘Design
Thinking' process introduced by Herbert Simon and the ‘Creative Problem Solving’ method pioneered by Alex Osborn.
The Functional Innovation™ Methodology is customized to products, process and business model that will enable participants to
systematically generate ideas towards achieving innovation objectives identified.
Innomantra's Functional Innovation methodology has been successfully applied in the past for diverse innovation objectives
including product ideation, marketing innovation, process improvement and business model generation. Leading firms like Alcatel-
Lucent, Atkins, Bosch,Google, HAL, Harman, Ingersoll Rand, Larsen & Toubro, LM Wind power, Meritor CVS, NetApp, Qualcomm,
Trelleborg have provided in-house workshops aimed at developing expertise in its people on Functional Innovation. Innomantra
has also done consulting engagement with several other Global Fortune 500 companies for developing product and service
innovations using the Functional Innovation Methodology
Functional Innovation Methodology
Experience Innovation Tools -
Ideation process and generating
high quality Ideas in Product,
Process and Business Models
Enable technologists and people
from every function to innovate
systematically
Exposure to patent landscape,
patent insights and innovation
patterns
Examine competitors and new
entrants in the market through
patent and non-patent literature
Exceptional understanding to prior
art and discovering opportunities to
innovate
Embrace innovative idea and create
business value
Efficient way to innovate and inspire
Benefits

3. TARGET AUDIENCE:
Senior and Middle Level
Leaders from Automobile,
Automotive Electronics,
Automotive Components,
ITeS Design Services,
Design, R&D, Engineering,
Manufacturing and
Operations, Innovators,
Value Engineering Experts
and Innovation Leaders.
FACILITATORS:
Dr. Arun Bhardwaj
Principal –Innovation Leadership Practice
Dr. Arun Bhardwaj, Principal Innovation Practice at Innomantra, a
thought leader, business strategist, innovation mentor and a
frequent keynote speaker at international conferences.
Dr.Arun has 22+ years of professional experience around the
world and successfully executed spectrum of global leadership
roles in R&D, product marketing, and business development. He
has contributed to companies like Motorola, Samsung, Lucent,
and Dell by launching new products, building alliances as well as
by establishing new operations in multiple countries. Dr.Arun’s
diverse global experience has resulted in several innovations
including one that was elected as America’s Top-15 VoIP
innovations of 2007. He has created and practiced signature
methodologies in the areas of business strategy, leadership and
systematic innovation. At Innomantra he has worked with several
top fortune 500 to Small and Medium business driving Innovation.
Dr.Arun has conducted systematic innovation and business
strategy programs at IIMs for bureaucrats as well as technocrats.
He has inspired ‘culture of innovation’ in several organizations. His
ability to transform complex concepts into interesting stories and
experiential activities makes his sessions engaging and
transformational.
Dr.Arun Bhardwaj is a Gold Medalist in B.Tech (with Honors), and
an MBA from California State University. He has a PhD on reviving
management practices of ancient wisdom to address corporate
challenges.
Rakesh Babu K L
Director & Principal-Functional Innovation Practice
Rakesh Babu is Director at Innomantra. He is a master innovation
trainer who has designed and delivered highly acclaimed
innovation engagement and training programs with several Global
Fortune 500 firms. He specializes in training senior executives in
the areas of innovation tools, collaborative innovation and
innovation leadership.
He is a co-developer of the Functional Innovation Methodology, a
systematic approach for product, process and business model
innovation. Since 2011, more than 1000 innovators from 50+
leading global firms have been trained on this approach. Recently
he has worked with leading firms like ABB, NetApp, Cognizant
Technology Solutions, Alcatel Lucent, BEL and Larsen and Toubro
in developing and designing result-driven innovation
engagements.
Rakesh heads the expertise division of Innomantra Consulting
Private Limited. Rakesh has more than 20 years of experience in
innovation management, entrepreneurship and marketing. Prior
to Innomantra, he managed a consumer packaged goods
business and served as the director of Marquess Financial
Services. He has a degree in Computer Science, Post Graduate
Diploma in Marketing and Innovation Certification on Ideas to
Execution from Ideo University.

4. Accelerating Innovation
A Workshop on Functional Innovation Methodology for Automotive Industry
- A Systematic Approach to Drive Patentable and Profitable Ideas for Leaders & Technologists
EVENT DETAILS
Innomantra is India’s leading Innovation and Intellectual property consulting and
services firm. We help organisations to design and achieve their innovation and
Intellectual property goals by 3x. Our clients range from small entrepreneurial
enterprises to Fortune Global 500 organisations. We are headquartered in
Bengaluru, India.
Innovation3x describes our philosophy which we believe in, that innovative
organisations must identify innovation goals that seek to achieve a 3x boost in
performance. It also represents our three fold approach to innovation that looks at
overall business strategy, people and functional systems. (www.innomantra.com)
Delegation fee :
SAE Members : Rs.10,000/-
Non SAE Members : Rs.13,000/-
Faculty Advisor: Rs.4,000/-
Mr. B. Kumaran
Champion - TOPTECH Program
SAEINDIA Southern Section,
Chennai - 600 032
For Registration Contact:
Phone: 044-42188651-52, Mobile: +91-9566502887
E-mail Id:toptech@saeiss.org | Website: www.saeiss.org
31st Mar 2017 - 1st Apr 2017
Hotel Ambica Empire,
Vadapalani,Chennai
9.00 a.m. to 5.00 p.m.
SAEINDIA Southern Section is a premier society that serves the cause of mobility
engineering. It is a unique society that includes professional engineers who serve
different OEMS and Suppliers, academia as well as budding engineers who aspire to
be part of the professionally attractive field of mobility engineers. We believe that
Mobility Engineering is a knowledge rich field and that learning and sharing can be
fun and rewarding. To this end, SAEISS organizes several events throughout the
year, runs programme that enrich and engage and conducts lectures and symposia.
It is a part of SAEINDIA.
SAEINDIA is a Premier Professional society that serves the Mobility Engineering
Community engaged in the design, manufacture and service of self-propelled
vehicles and systems that move in land, sea, air and space. It is an affiliate society of
SAE International which is head quartered in USA and has a glorious record of over
100 years of service to the mobility community.