Waag - Public Session Presentation

1. Lebanon - Oktober 2014 @bart tunnissen - director projectdevelopment @waag.org maandag 20 oktober 14

2. faq mission Creative technology for social innovation organisation Founded in 1994; 50+ people: developers, designers, researchers Amsterdam based. Activities Researching culture, behavior & technology Developing prototypes and pilots Organizing interventions & events Method Users as designers Open innovation Co-design Community driven maandag 20 oktober 14

3. dna - open innovation neue users as designers kombinationen code = culture the hidden narrative learning by making critical design if you can’t open it, you don’t own it maandag 20 oktober 14

4. invention - creation - innovation Ideas Needs Requirements Solutions Art Science Technology Society Question Pilot Prototype invention curiosity driven research creation context driven research innovation transformation research maandag 20 oktober 14

5. network effect of the internet Community Competition // // Top down and systemic approaches European Innovation Partnerships, Smart Cities, FI-PPP; Cloud strategy; challenge.gov eHealth, eGovernment Distributed Central maandag 20 oktober 14

6. network effect of the internet Community Competition // // Bottom-up and grassroots (open source, open data, open hardware, open knowledge) P2P, e-democracy CAPS, Internet Science, DSI, web entrepreneurship Top down and systemic approaches European Innovation Partnerships, Smart Cities, FI-PPP; Cloud strategy; challenge.gov eHealth, eGovernment Distributed Central maandag 20 oktober 14

7. relations - networks are global Partners maandag 20 oktober 14

8. innovation starts local Knowledge institutes Developer hubs Accelerators Innovation labs maandag 20 oktober 14

9. collaboration maandag 20 oktober 14

10. waag labs Open Design Lab! Wet Lab! Creative Care Lab! Future Internet Lab! Creative Learning Lab! Urban Reality Lab! maandag 20 oktober 14

11. if you can’t open it, you don’t own it maandag 20 oktober 14

12. dismantle a phone... “we want 21st Century technology without 19th Century ethics” George Monbiot, The Guardian , 24 September 2013 maandag 20 oktober 14

13. maandag 20 oktober 14

14. battery in smartphone maandag 20 oktober 14

15. battery in raw state maandag 20 oktober 14

16. found in... maandag 20 oktober 14

17. Africa maandag 20 oktober 14

19. strategy Sales strategy long term B2C Evangelist Lohas Drifters concerned & ready major action taken aware & critical minor action taken convenience & image intent to take action June 2013 2014-2015 2016 “I think it is easy for companies to do good” “I want to live greener” “I can make a difference” “I cannot make a difference “I will do it by myself” if you do it” “I understand it is difficult” B2B NGO's Government institutions Companies Marketing message "buy fair" "buy trendy" Product strategy licencing own development Sales 10.000 phones 100.000 phones maandag 20 oktober 14

20. clear deal = €1 Each cube represents one euro of Fairphone’s consumer price and is based on the production of 25,000 phones. Figures are for 2013 and have been rounded for ease of reading. Visit fairphone.com/2013/09/12/costbreakdown where you can download a Key for a detailed explanation. Consumer price €325 Average Value Added Tax - € 56.50 Levies/tax (private copying , WEEE) - € 6.75 Resellers’ margin - € 4.25 Average Sales Price € 257.50 € 185 Product € 129.75 Design, engineering, components, manufacturing and assembly costs ͍ HUWLͤFDWLRQVHJ(*)5R+6)5($+

21. and testing € 1 Packaging and (repair) manuals € 2 Inbound logistics € 25 Royalties to patent holders, IP licenses € 18.25 Estimated warranty costs (including spare parts, labor and transport) Operations € 45 € 4.75 Project development, prototyping ͍3HUVRQQHOFRVWVRIͤFHVSDFH,7WUDYHO € 11.25 Legal, accounting, other outside service providers € 6 Events, communications and public engagement € 5.25 Webshop hosting, payment facilities, customer support Initial Operating Result € 5 .com Cost %reakdown of the First Fairphone At Fairphone, we want to start a movement to change the way products are made. But just as importantly, we want to make a change through the way we do business. That means being open and transparent about what we do and where we expect our money (and yours) will go. So, here's what happens to the €325 for every Fairphone sold. € 22 Interventions )DLUSKRQHSXWVVRFLDOYDOXHVͤUVWLQRXUGHFLVLRQPDNLQJ process, which affects the entire production of this phone. We also actively seek ways to drive sustainable change in the supply chain and life cycle of our smartphone. We call these our “interventions”. Our LQWHUYHQWLRQVIROORZWKHDFWLRQDUHDVRIRXUORQJWHUP URDGPDSWRDIDLUHUHFRQRPIURPVRXUFLQJFRQIOLFWIUHH PLQHUDOVIURP'5RQJRWRIDFLOLWDWLQJEHWWHUHZDVWH solutions. PRECIOUS MATERIALS € 3.75 Stakeholder meetings, participation RQIOLFW)UHH7LQ,QLWLDWLYH)7,

22. DQG Solutions for Hope, and monitoring initiatives for responsible sourcing MADE WITH CARE € 7.50 Made with Care Program € 1.93 Worker welfare fund ($2.50) SMART DESIGN € 4 Open source development, community support, Fairphone operating system LASTING VALUE ͍ ,QLWLDWLYHVWRUHFFOHH[LVWLQJHZDVWH ͍ RRUGLQDWLRQIRU)DLUSKRQHHZDVWH € 5 Reserve (for unexpected stuff), investments and ͤQDQFLQJFRVWV maandag 20 oktober 14

23. towards a fair market Worldwide market Massive social impact Fairer Conflict free coltan and tungsten Open source phone Community Living wages 2nd tier Co-op in mining Fair Trade Cobalt Transparent Chain Fair Trade Gold FairPhone hits the market conflict free tin Living wages 1st tier End-of- chain closed loop maandag 20 oktober 14

24. We’re working to create a new economy with a focus on social values. By operating transparently and sharing the Fairphone story, we’re helping consumers make informed decisions about what they buy. Social entrepeneurship Fairphone at a glance Started as a campaign within Waag Society in 2010; registered as an independent social enterprise in 2013 Using a smartphone as a storytelling device to reconnect consumers to their products and uncover how things are made 50,000 Fairphones sold (and counting) 31 employees with 14 different nationalities and 10 languages spoken 100% independently ƒPCPEGF PQFQPCVKQPUQT venture capital) to preserve our social values Surrounded by an enthusiastic community of Fairphone owners, almost 70,000 Facebook fans, 14,000 Twitter followers and 42,000 newsletter subscribers Based in Amsterdam, the Netherlands Updated October 2014 www.fairphone.com Page 2 maandag 20 oktober 14

Waag - Public Session Presentation

Waag - Public Session Presentation

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Waag - Public Session Presentation