Piotr Wilam's talk at PDD 2015 in Krakow. Piotr Talks about his experience with product design from Investor POV. Check out the presentation for better overview.

1. Raise the bar high!
Piotr Wilam @ Product Development Days

2. I am not a product guy
But I was co-building several products.

3. My first product
I love it but…
If you are not ashamed
of the first product,
you shipped it to
late!

4. Onet.pl 1999
In my opinion it
is the top of
usability,
technology and
design in 1999!

5. The biggest (in size) product is my home
It is always the same with all products: function...
but also beauty, technology, people, budget, deadline...

6. Thoughts
Startups at different angles:
product, client, sales, profit, leader, team, brand,
growth…
My thoughts about product building in startups.

7. THOUGHTS

8. My meeting
with Gil Penchina
in 2012
“I met a startup this
morning. Everything was OK
but I will not invest -
they did not do things in
Silicon Valley way.”

9. My meeting with a French investor in 2013
“One can easily recognise startups from Scandinavia
and especially from Stockholm because of the design
that is above average.”
Two years later Stockholm has the highest density of
unicorns in Europe.

10. My conversation with Marcin Szeląg in 2015
“The most neglected position in Polish
startups and in Innovation Nest portfolio is
VP of Product.”

11. Conclusion: Design Matters!
… and there is a lot to do in Kraków and other local
centers.

12. STARTUP ROADMAP

13. Idea
Client’s needs
Problem
Observation
Idea
New solution
Empathy
Ability to observe
Ingenuity
Entrepreneurship
Experience is not a must

14. On the way to
Product-Market-Fit
Client interviews
Prototype
Feedback
Iterations
Pivoting
Vision
Co-founder
Designer / UX designer
or
Talented layman

15. Why startups do not get to Product-Market-Fit?
First product
Second sales
and then other reasons

16. The path to Round A
New realeases of the product
Team
Co-operation with sales and
marketing
Customer support
Competition
Professionalisation
The process of product
management

17. Why startups do not have 4x
annual growth at this stage?
Suprise, suprise...
First product
Second sales
and then other reasons

18. Scaling
Product roadmap
Vision
Team management
Company building
New product lines
Professional product
development in
organisation

19. WHAT IS NEEDED HERE in
Kraków?
to have more great ideas
to have more startups with product-market-fit
to have startups with 4x annual growth
to have unicrons

20. The culture of design
Appreciation for great products

21. Designers
A design community
Designers in startups
Designers who are co-founders
Workshops and training
Hundreds of designers

22. Product managers
Why is there so few product
managers here in Kraków?
That is people who understand clients,
product, competitors, sales, team and
are able to connect everything together
to manage great products.

23. VP of product
Team Development
Product Vision
Execution
Product Culture
Experience

24. The culture of design
Appreciation for great products
Entrepreneurs, software engineers, marketing and sales
people and all others working with product
Good design is not luxury, it is necessity

25. WHAT IS NEEDED HERE in
Kraków?
the culture of design
and
and experienced people

26. Good design is not luxury
it is necessity

27. Thank you
Twitter: @piotrwilam
My blog: medium.com/@piotrwilam