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ROCK STAR
SALES ACCELERATION
Sell More.
This Quarter.
Dave	
  Boyce	
  
VP	
  Product	
  Strategy	
  
	
  
dboyce@InsideSales.com	
  
SCIENCE HELPS YOU
SELL MORE
WHEN YOU FOCUS ON THE SCIENCE OF SALES,
YOU ACHIEVE BREAKTHROUGH PERFORMANCE
- Scott Santucci, Principal Analyst, Forrester
DemographicFirmographic
Histographic
Geographic
Psychographic
Neuralytics™
THREE LEVERS ACCELERATE SALES
EURALYTICS
People Prospects Performance
LET’S GET TACTICAL
(HOW DO I SELL MORE THIS QUARTER?)
ACCELERATE SALES LIKE A ROCK STAR
1.  Know your Rights*
(Know which levers you can pull immediately to accelerate the funnel)
2.  Fight for your Right**
(Put in technology and process for immediate impact)
3.  Get Paid***
(Measure it; collect the check)
Assumed: short sales cycle (can close by EOQ)
*	
   	
  -­‐The	
  Clash	
  
** 	
  -­‐Beas@e	
  Boys	
  
*** 	
  -­‐SmashMouth	
  
#1 KNOW YOUR RIGHTS
ACempts	
   X	
   Conversa@ons	
  
ACempts	
  
Closes	
  
Conversa@ons	
  
Deal	
  Size	
  X	
   X	
  
Volume	
   Contact	
  
Rate	
  
Conversion	
  
Rate	
  
ACV	
  
45	
  Days	
   14	
  Days	
   30	
  Days	
   60	
  Days	
  
EXAMPLE: GENERALIST TEAM, SELLING TO SMB
A<empts	
  
Contact	
  
Rate	
  
Conversion	
  
Rate	
  
Deal	
  Size	
   Revenue	
  
Current	
  	
  
75	
  dials	
  per	
  desk	
  
per	
  day	
  
18%	
   .5%	
   $2,500	
   $169	
  
Benchmark	
   125	
   38%	
   NA	
   NA	
  
Target	
   105	
   25%	
   .6%	
   $2,700	
   $425	
  
X	
   X	
   X	
   =	
  
2.5x!	
  
#2 FIGHT FOR YOUR RIGHT
Volume	
   Contact	
  
Rate	
  
Conversion	
  
Rate	
  
ACV	
  
45	
  Days	
   14	
  Days	
   30	
  Days	
   60	
  Days	
  
Next	
  Call™	
   Local	
  Presence™	
   Vision™	
   NeuralyIcs™	
  
Web	
  Lead	
   Accepts	
  
Lead	
  
ACempt	
  
Contact	
  
General	
  
Ques@ons	
  
Contact	
  Yes	
  
Contact	
  No	
  
No	
  Interest	
  
Reject	
  
ACempt	
  
again	
  
Web	
  Lead	
  Queue	
  
Rep	
  Access	
  
Queue	
  
First	
  Come	
  
First	
  Serve	
  
SF	
  -­‐	
  Lead	
  
Rep	
  	
  
chooses	
  	
  
lead	
  
Opens	
  
Record	
  
Yes	
  Interest	
  
Return	
  to	
  Que	
  
+	
  Status	
  =	
  	
  
Rejected	
  
	
  
Convert	
  
Select	
  	
  
Opportunity	
  
Name,	
  new	
  
Deal,	
  products,	
  
Assigned	
  to	
  (manual),	
  
First	
  mee@ng	
  date	
  
Create	
  Event	
   Create	
  Gmail,	
  
Create,	
  SF,	
  	
  
Submit	
  for	
  Approval	
  
Email	
  to	
  inside	
  rep	
  
Change	
  
Owner	
  +	
  	
  
Status	
  =	
  Working	
  
4343Total	
  
Inquires	
  
2511	
  
Total	
  
MQLs	
  
20.5	
  
Avg	
  Dials	
  
Per	
  Rep	
  
35%	
  
Contact	
  	
  
Rate	
  
2.6	
  
Avg	
  AcIvity	
  
29%	
  
Correct	
  	
  
Contact	
  
223	
  
Opps	
  Per	
  Person	
  
18.2	
  
Hours	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Response	
  	
  	
  	
  	
  	
  Time	
  
23%	
  
Opp	
  Acct	
  /	
  Contact	
  
17%	
  
Won	
  Rate	
  
6.2	
  
Avg	
  Emails	
  
Per	
  Rep	
  
*July	
  
*Q2	
   *Q2	
  
*Q2	
  
*July	
   *July	
  
*July	
  
*Overall	
  
INBOUND: BEFORE
Web	
  Lead	
   Accepts	
  
Lead	
  
ACempt	
  
Contact	
  
General	
  
Ques@ons	
  
Contact	
  Yes	
  
Contact	
  No	
  
No	
  Interest	
  
Reject	
  
ACempt	
  
again	
  
Immediate	
  Response	
  
SF	
  -­‐	
  Lead	
  
Yes	
  Interest	
  
Return	
  to	
  Que	
  
+	
  Status	
  =	
  	
  
Rejected	
  
	
  
Convert	
  
Select	
  	
  
Opportunity	
  
Name,	
  new	
  
Deal,	
  products,	
  
Assigned	
  to	
  (manual),	
  
First	
  mee@ng	
  date	
  
Create	
  Event	
   Create	
  Gmail,	
  
Create,	
  SF,	
  	
  
Submit	
  for	
  Approval	
  
Email	
  to	
  inside	
  rep	
  
Change	
  
Owner	
  +	
  	
  
Status	
  =	
  Working	
  
4343To
tal	
  
Inquires	
  
2511	
  
Total	
  
MQLs	
  
50	
  
Avg	
  Dials	
  
Per	
  Rep	
  
40%	
  
Contact	
  	
  
Rate	
  
12	
  
Avg	
  AcIvity	
  
27%	
  
Correct	
  	
  
Contact	
  
474	
  
Opps	
  Per	
  
Person	
  
Rep	
  Answers	
  
Phone	
  
Priori@zed	
  	
  
Leads	
  
Screen	
  
Pop	
  
10	
  	
  
Response	
  	
  
Time	
  
•  PowerDialer	
  
•  PowerStandings	
  
•  Immediate	
  Response	
  
•  Inbound	
  
•  Local	
  Presence	
  	
  
•  SeekLists	
  
•  PowerDialer	
  
•  PowerStandings	
  
•  Local	
  Presence	
  	
  
•  SeekLists	
  
•  Vision	
  
•  Recording	
  
25%	
  
Conversion	
  
Rate	
  
17%	
  
Won	
  Rate	
  
INBOUND: AFTER
Current	
  
State	
   Benchmark	
   Phase	
  I	
  Target	
   Product	
  
Total	
  Incremental	
  
Dials	
  
Total	
  Incremental	
  
ConversaIons	
  
Total	
  Incremental	
  
Opptys	
  
Total	
  Incremental	
  
$$	
  (@	
  17%	
  
conversion	
  rate;	
  
$5,038	
  ACV)	
  
1.  Volume	
  	
  
(calls	
  per	
  day	
  per	
  rep)	
  
20	
   160	
   50	
  
+20	
   Powerdialer	
   +2,800	
  dials	
   980	
   225.5	
   $193,131	
  
+10	
   Powerstandings	
   +1,400	
  dials	
   490	
   112.25	
   $96,565	
  
2.  Contact	
  Rate	
  	
  
(outreach	
  à	
  contact)	
  
35%	
   40%	
   40%	
  
+2.5%	
   Immediate	
  Response	
   +175	
   40.25	
   $34,472	
  
+2.5%	
   Local	
  Presence	
   +175	
   40.25	
   $34,472	
  
3.  Conversion	
  Rate	
  	
  
(contact	
  à	
  accepted	
  
oppty)	
  
23%	
   25%	
  
+2%	
   Vision	
   +56	
   $47,961	
  
Total	
  Incremental	
  per	
  
month	
  	
  
$406,601	
  
Total	
  Incremental	
  
(annualized)	
  
$4,879,212	
  
#3 GET PAID
SUMMARY
1.  Know your rights (where can you improve?)
2.  Fight for your right (buy the software; use it)
3.  Get paid (measure; collect)
EURALYTICS
YOU CAN START ANYWHERE…
Communicate	
   Elevate	
   Accelerate	
  
	
  
Add:	
  
	
  
Next	
  Call	
  Plus™	
  
Local	
  Presence™	
  
Web	
  tracking	
  
Gamifica@on	
  
Industry-­‐leading	
  Sales	
  
Communica@ons	
  Plajorm	
  
	
  
Voice	
  (Next	
  Call)	
  
Email	
  tracking	
  
	
  
Add:	
  
	
  
Neuraly@cs™	
  
Next	
  Call	
  Premium™	
  
CUSTOMER SUCCESS
Russ Hearl– VP Worldwide Sales Dev
300% ANNUAL
REVENUE INCREASE
Mike McCormick– CMO
67% INCREASE
IN PRODUCTIVITY
Scott Leese – VP Sales
12% REVENUE
INCREASE
Craig Nichols– Director, Inside Sales
25% INCREASE
IN REVENUE
Brad Andrews– Director of Sales
35% INCREASE
IN REVENUE
Q&A
•  Use your Q&A Console to ask
us questions about todays
webinar
•  Download some great
resources
Dave Boyce,
VP Product Strategy
dboyce@insidesales.com

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How to Rock Your Sales Revenue Right Now

  • 1. ROCK STAR SALES ACCELERATION Sell More. This Quarter.
  • 2. Dave  Boyce   VP  Product  Strategy     dboyce@InsideSales.com  
  • 4. WHEN YOU FOCUS ON THE SCIENCE OF SALES, YOU ACHIEVE BREAKTHROUGH PERFORMANCE - Scott Santucci, Principal Analyst, Forrester
  • 6. THREE LEVERS ACCELERATE SALES EURALYTICS People Prospects Performance
  • 7. LET’S GET TACTICAL (HOW DO I SELL MORE THIS QUARTER?)
  • 8. ACCELERATE SALES LIKE A ROCK STAR 1.  Know your Rights* (Know which levers you can pull immediately to accelerate the funnel) 2.  Fight for your Right** (Put in technology and process for immediate impact) 3.  Get Paid*** (Measure it; collect the check) Assumed: short sales cycle (can close by EOQ) *    -­‐The  Clash   **  -­‐Beas@e  Boys   ***  -­‐SmashMouth  
  • 9. #1 KNOW YOUR RIGHTS ACempts   X   Conversa@ons   ACempts   Closes   Conversa@ons   Deal  Size  X   X   Volume   Contact   Rate   Conversion   Rate   ACV   45  Days   14  Days   30  Days   60  Days  
  • 10. EXAMPLE: GENERALIST TEAM, SELLING TO SMB A<empts   Contact   Rate   Conversion   Rate   Deal  Size   Revenue   Current     75  dials  per  desk   per  day   18%   .5%   $2,500   $169   Benchmark   125   38%   NA   NA   Target   105   25%   .6%   $2,700   $425   X   X   X   =   2.5x!  
  • 11. #2 FIGHT FOR YOUR RIGHT Volume   Contact   Rate   Conversion   Rate   ACV   45  Days   14  Days   30  Days   60  Days   Next  Call™   Local  Presence™   Vision™   NeuralyIcs™  
  • 12. Web  Lead   Accepts   Lead   ACempt   Contact   General   Ques@ons   Contact  Yes   Contact  No   No  Interest   Reject   ACempt   again   Web  Lead  Queue   Rep  Access   Queue   First  Come   First  Serve   SF  -­‐  Lead   Rep     chooses     lead   Opens   Record   Yes  Interest   Return  to  Que   +  Status  =     Rejected     Convert   Select     Opportunity   Name,  new   Deal,  products,   Assigned  to  (manual),   First  mee@ng  date   Create  Event   Create  Gmail,   Create,  SF,     Submit  for  Approval   Email  to  inside  rep   Change   Owner  +     Status  =  Working   4343Total   Inquires   2511   Total   MQLs   20.5   Avg  Dials   Per  Rep   35%   Contact     Rate   2.6   Avg  AcIvity   29%   Correct     Contact   223   Opps  Per  Person   18.2   Hours                                 Response            Time   23%   Opp  Acct  /  Contact   17%   Won  Rate   6.2   Avg  Emails   Per  Rep   *July   *Q2   *Q2   *Q2   *July   *July   *July   *Overall   INBOUND: BEFORE
  • 13. Web  Lead   Accepts   Lead   ACempt   Contact   General   Ques@ons   Contact  Yes   Contact  No   No  Interest   Reject   ACempt   again   Immediate  Response   SF  -­‐  Lead   Yes  Interest   Return  to  Que   +  Status  =     Rejected     Convert   Select     Opportunity   Name,  new   Deal,  products,   Assigned  to  (manual),   First  mee@ng  date   Create  Event   Create  Gmail,   Create,  SF,     Submit  for  Approval   Email  to  inside  rep   Change   Owner  +     Status  =  Working   4343To tal   Inquires   2511   Total   MQLs   50   Avg  Dials   Per  Rep   40%   Contact     Rate   12   Avg  AcIvity   27%   Correct     Contact   474   Opps  Per   Person   Rep  Answers   Phone   Priori@zed     Leads   Screen   Pop   10     Response     Time   •  PowerDialer   •  PowerStandings   •  Immediate  Response   •  Inbound   •  Local  Presence     •  SeekLists   •  PowerDialer   •  PowerStandings   •  Local  Presence     •  SeekLists   •  Vision   •  Recording   25%   Conversion   Rate   17%   Won  Rate   INBOUND: AFTER
  • 14. Current   State   Benchmark   Phase  I  Target   Product   Total  Incremental   Dials   Total  Incremental   ConversaIons   Total  Incremental   Opptys   Total  Incremental   $$  (@  17%   conversion  rate;   $5,038  ACV)   1.  Volume     (calls  per  day  per  rep)   20   160   50   +20   Powerdialer   +2,800  dials   980   225.5   $193,131   +10   Powerstandings   +1,400  dials   490   112.25   $96,565   2.  Contact  Rate     (outreach  à  contact)   35%   40%   40%   +2.5%   Immediate  Response   +175   40.25   $34,472   +2.5%   Local  Presence   +175   40.25   $34,472   3.  Conversion  Rate     (contact  à  accepted   oppty)   23%   25%   +2%   Vision   +56   $47,961   Total  Incremental  per   month     $406,601   Total  Incremental   (annualized)   $4,879,212   #3 GET PAID
  • 15. SUMMARY 1.  Know your rights (where can you improve?) 2.  Fight for your right (buy the software; use it) 3.  Get paid (measure; collect)
  • 16. EURALYTICS YOU CAN START ANYWHERE… Communicate   Elevate   Accelerate     Add:     Next  Call  Plus™   Local  Presence™   Web  tracking   Gamifica@on   Industry-­‐leading  Sales   Communica@ons  Plajorm     Voice  (Next  Call)   Email  tracking     Add:     Neuraly@cs™   Next  Call  Premium™  
  • 17. CUSTOMER SUCCESS Russ Hearl– VP Worldwide Sales Dev 300% ANNUAL REVENUE INCREASE Mike McCormick– CMO 67% INCREASE IN PRODUCTIVITY Scott Leese – VP Sales 12% REVENUE INCREASE Craig Nichols– Director, Inside Sales 25% INCREASE IN REVENUE Brad Andrews– Director of Sales 35% INCREASE IN REVENUE
  • 18.
  • 19. Q&A •  Use your Q&A Console to ask us questions about todays webinar •  Download some great resources
  • 20. Dave Boyce, VP Product Strategy dboyce@insidesales.com