1.
The sibling you never wanted, but grow to
love: How Sales & Marketing alignment can
make or break your customer experience
Jeff Marcoux
CMO Lead, Microsoft
@jeffmarcoux

2.
The Blunders of Sales & Marketing

3.
It’s time for…

4.
Drowning in Data

5.
Technology Process Culture

6.
Because every experience
is an experience

7.
“By 2020, customer experience will
overtake price and product as the
key brand differentiator.”
- Customer 2020 Report
80% of buyers said that the most significant driver
during provider selection was either direct or indirect
customer experience. - Sirius Decisions, 2016

8.
So the question is…

9.
So how do you get alignment?

10.
5+1 Strategy

11.
Lead
Revenue
Opportunity
SQL
MQL

12.
5+1: When you love someone,
you help them

13.
Learn More!
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