1. InsightBytes™ Analytics & Business Intelligence Consultancy Role of InsightBytes in Enhancing Key Areas of Your Business with the use of Web Analytics

2. Agenda

3. InsightBytes™ General Company Background

4. “Large enough to meet client requirements, yet small enough to always receive senior management focus and attention.” – Dr. Ron Mueller CEO Founded in 1993 by a team of AT&T executives Over 60% Growth over the past 4 years Over 50 active clients and over 75 active projects Wholly owned dedicated development centers Privately owned with no venture capital

5. Canada- Sales Office Pakistan - 50 People US- 300 People China- 50 People India - 100 People 5 global offices

6. Web Presence Over 7 web portals

7. Complete Technology Partner Web Analytics & Testing Business Intelligence Application Development Services Database Marketing & Modeling List Management Services Smartphone App Development (iPhone, Android) Mainframe Migration Website Design UI Services ERP CRM

8. Our Clients

9. Strategic Partnership

10. Marketing Database Practices ● ●

11. InsightBytes™ Key Improvement Areas InsightBytes can Contribute to

12. Services Highlights

13. InsightBytesService Highlights Service highlight details

14. Insightbytes Web analytics checklist

15. Insightbytes Web analytics checklist

16. Key Areas insightbytesadds Value

17. Reporting and analysis More importantly

18. Online testing

19. A/B testing Simple test design Good for testing new creative, landing page, programs or channels prior to extensive testing Original Page (Control) Variation A Variation B Variation C Variation D Thank You Page

21. Obtain patient resources for your office

22. Participate in special MedProducts programsLearn More Join MediPortal

23. a/b & Multi-variate testing Google Website Optimizer used for Test Setup and Implementation

25. Frequency

26. Timing

28. Segmentation

29. Scoring

30. Targeting

31. Tracking Methods

32. Reports by KPIs

33. Comparative Analysis (Indices)

35. Data analytics and modeling- Reports & Analysis Executive Dashboard Examples Highlights Similar lead generation campaign for an insurance company

36. Data analytics and modeling- Reports & ANalysis Operational Summary Reports Channel-specific time-series analysis by KPIs Touch-point breakdown of each channel Similar lead generation campaign for an insurance company

37. Data analytics and modeling- Reports & Analysis Highlights

38. Data analytics and modeling- Reports & ANalysis Performance of each KMA relative to the other KMAs in terms of call rate index and call index. Highlights

39. Top 5 states in terms of response rate are: Missouri, Wisconsin, Alabama, North Carolina and Tennessee Data analytics and modeling- Reports & Analysis Highlights

40. Burak Tansug Director Analytics www.insightbytes.com information@insightbytes.com 2 Sylvan Way, 3rd. FL. Parsippany, NJ 07054 973-889-0500