India's 40 under 40 Brightest Business Leaders 2022.pdf

VOL 07
ISSUE 01
2022
THE BUSINESS INSIDER
LEADERSHIP HACKS IN
THE DIGITAL AGE
The way of business solutions
Treasurer of Jewells' Timeless Wisdom
Mehul Oswal
Director

SHINING STARS
OF ILLUMINATED
INDIAN INDUSTRY
4.0 ERA
Editor’s Note

he fiction of the present is the future's reality, just
Tlike a theoretical big bang might be the past's truth
of the universal saga of galaxies, nebulas, and the
ever-shining stars. Similarly, the epic of human civilization
riding on wave after wave of industrial revolutions would
not have been possible without the brilliantly shining
entrepreneurial starry minds, generation after generation,
expanding the universe of human ingenuity.
These young entrepreneurial spirits keep burning with an
everlasting passion for enterprising. They intuitively sense
and grab the most opportune moments of their life and turn
them into golden streams of prospering enterprise entities at
a very early age. This way, they keep illuminating the
darkness of generations with their shimmering
magnificence of progressive enlightenment.
By their sheer will, determination, out-of-the-box thinking,
and novel approaches to everything, these innate leadership
personalities nurture a long-term successful organizational
legacy that redefines the contemporary concept of
leadership.
Since the ages before and after independence, India has
always produced a youthful breed of business leaders in
every stratum of society and economy. Continuing in the
modern era, this breed of novel champions is expanding
exponentially like the universal tale.
Today, with industry 4.0 ushering itself into industry 5.0
with the help of technological revolution and digital
transformation, young enterprising Indians are learning to
take risks from a very young age and, by doing so, are
constantly disrupting the old norms, and redefining the
traditional concepts of both business success and social
progress.
On a mission to meet the best of these 'India's 40 Under 40
Brightest Business Leaders,' Insights Success found the
forty dazzlingly illuminated stars after a thorough search.
Depicted in the following pages are their mind-boggling
stories and an article crafted by our in-house editorial team
for your entrepreneurial empowerment.
Flip through this exclusive edition and get enlightened in
their basking glory!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

A r t i c l e
C o v e r S t o r y
THE BUSINESS INSIDER
LEADERSHIP HACKS IN
THE DIGITAL AGE

P
r
o
f
i
l
e
s
Anshul Bansal
Resolute and Substantial Leadership
Charisma
Antara Bhattacharjee
A Transcendental Wizardry of the Booklore Kind
C O N T E N T
Chandni Bhardwaj
Jayraj Mehta
The Trusted Companion of Immigrating Aspirants
Exploring the Unlimited Opportunities
Dr Manish Das
An Award-Winning Edupreneur on
a Mission of Social Reformin
Megha Singh Nandiwal
A Revolutionary Leadership Brilliance
Anand Justin Cherian
The Gamechanger in Human
Resource Solutions

Prakash Goduka
The Spirited Leader of the Highest
Excellence Benchmark
Rachit Poddar
The Catalyst in Accelerating Startup
Ecosystem
Raj Mutreja
Rubina Qureshi
Reasonably, Unconventional
Engineering Experiences
The Quintessential Empresses of Everything Royalty
Rishikesh Kshatriya
Your Instant Celebration Nightlife Event Locator
S.R. Andal Kannan
Creative Genius of a Magical Mind
Neha Vivek Dalvi
An Empresses of Aarya Naturals
Bringing Back the Ancient Wisdom
Poongkodi Jose
Enriching You with Enchanting Travel Experiences
C
O
N P r o f

Shankar Garg
An Agile Mind’s Swiftest Changemaker
Shefali Dash
A Process-Oriented Empathetic
Leadership Personality
Shraddha Subramanian
Helping businesses create 10x revenue
with ease!
Umesh Sharma
Resonating with Baazar Retail Consumers’ Pulse
Viraj Shah
A Creative Ideator of Larger-than-Life
Events and Campaigns
Zarina Poonawalla
Unlocking Your True Potential Through Coaching
Saravanan Suresh
One of the ﬁnest Indian Business
Development Strategist
Shaiphali Saxena
An Angels Musical Sounds of Success
T
E
N
T
i l e s

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Nowadays, whenever the name
diamond comes into clients' minds, they
think of Kolhapur and Mahendra
Jewellers. We are becoming synonymous
with Diamonds

o you know how the most precious Jewells, Gems,
DDiamonds, Rubies and costliest metals like Gold,
Silver, Chrome, and Platinum are hiding beneath
the earth's crest?
Ancient people believed that these are the timeless seeds of
our galaxy's brightest, ever-glowing, starry Sun God, who
sowed them into the planet earth to be found by the future
generations of Sun God worshippers.
According to these Sun God-worshipping ancestors, the
deity also set the rules for the ﬁnders. Every generation
must work hard, earn their treasure with ethics, ingenuity,
and innovation, and upgrade their material and mental
wealth by changing old things and constantly adding
something anew. That is the only way to keep the deriving
value from this treasure of Jewells' timeless wisdom.
Innately knowing this automatically without being told, as
if the story was transmitted to his unconscious mind by
birth, Mehul Oswal, the fourth generational treasurer and
Director of Mahendra Jewellers from Kolhapur began his
entrepreneurial journey from the bottom instead of from
atop, as is the case with ninety-nine per cent others.
Inherent Legacy of Values and Principles
Mehul conveys, "We have a legacy of 117 years in the
jewellery industry. Our great grandfather was one pioneer in
expanding the jewellery business in Kolhapur. So, I am the
fourth generation in the jewellery business. The inspiration
was always in my blood from my childhood days." True to
his inherent legacy, Mehul used to visit the store and
observe everything keenly from his childhood days, he used
to go to the showroom in summer vacation.
And though from that young age, Mehul realized that he
was born with a golden spoon in his mouth, later on, when
he began his own ascent, he did it by keeping that golden
spoon out of his mouth.
Mehul shares, "I knew we as a family are sitting on a
legendary treasure grown into this brand of Mahendra
Jewellers by my great grandfather, grandfather, my father,
and uncles, including our traditional exports as well.
However, I began my learning from the basics. First thing, I
noticed that our brand has excellent potential. We have the
legacy of the brand name. So, as a new generation, I felt I
should do something, bring in some change, some upgrade
like creativity, innovation or new trends, anything.”
Thus, after completing his education in 2009, Mehul joined
the family business, not as an owner but as a lowly
salesman. He began attending to clients coming to his
jewellery showroom. And he kept interacting with his sales
team and his clients to learn about the process and

expectations of customers. And he began his research and
analysis that what was Mahendra Jewellers' potential as a
brand in the Kolhapur city? What was the buying potential
of the people of the city? And what difference he could
make?
For example, the brand name of Mahendra Jewellers was
well known for its antique golden, temple, and Kundan
jewellery. Mehul says, "This has been our strength like
customization of these types of traditional jewellery, but not
Diamonds. The diamond section was a very small portion
of our showroom. So I focused on Diamonds.”
The Kohinoor of Kolhapur
Mehul decided to find out the reasons behind this factor so
that he could expand his Diamonds section. And he saw that
even people from Kolhapur used to travel all over India to
buy diamond jewellery. They used to go to metro cities like
Puna, Mumbai, Delhi, or Bangalore but would not purchase
it from Mahendra Jewellers; why? This made Mehul
curious. And he decided to change this trend.
Mehul remembers, "To change the trend, I must know the
trend. I must understand the market. Hence, I started
visiting national shows like international jewellery shows in
India. The top ten shows. After that, I visited the Hong
Kong, China, Singapore, and Dubai shows. And I began
grasping the nit-bits from the market, what was going on in
the world. And how I can present this to the Kolhapur
people. From the bottom-most point of view, That was my
first lesson learned that be a humble learner, then only you
will know what is going on.”
With the new learning came new strength, knowledge, and
confidence to build a team that can showcase what this new
generation can do to the Kolhapur city people. "And I knew
our potential and strength, which the Kolhapur people
trusted. Slowly, I started organizing three to four HNI
special exhibitions every year, where we welcomed people
to participate in any of the special outdoor exhibitions.
There I used to present new and trending jewellery. And I
focused on diamonds. For us, the diamond was a big task in
Kolhapur. The old mindset was diamonds won't go well in
Kolhapur. Don't take interest. That was the senior's mindset.
Uncle used to say, "Kolhapur and diamonds won't go." But
I had complete confidence in the Kolhapur people. What's
the potential of Kolhapur? I know these people go out of
Kolhapur to buy not only diamonds but imported cars and
diamond jewellery too. And Kolhapur has the records of
buying these things.”
The Golden Vision
Kolhapur's per capita income, its ranking, area-wise, was
first or second highest. Thus observed Mehul with his
golden vision, and to change the age-old mindset, he
combined advanced technology with jewellery exhibitions.
He kept launching new exclusive diamond jewellery year
after year in Kolhapur by inviting prime, VIP, and HNI
clients, getting huge responses and grand success in 2015-
16. Mehul showed his seniors the results on paper and
convinced them to change their traditional mindset that
diamond jewellery won't go well in Kolhapur.
Mehul proclaims, "And today, I would like to say that the
Mahendra Jewellers brand is known for its diamonds, along
with its silver, gold, platinum, and other classic jewellery.
Whenever the name diamond comes into clients' minds,
they think of Kolhapur and Mahendra Jewellers. We are
becoming synonymous with Diamonds."
Also, Mahendra Jewellers are getting popular because of
their speciality of customization like diamond iPhones,
branded diamond watches, and diamond ornaments. "I
launched a diamond iPhone around 2015. It was a perfect
publicity event. And we as a brand were recognized not
only in Kolhapur but all around the globe.”
Although, again, convincing his seniors was not easy.
However, Mehul, with a golden vision set on the future and
Sun God's story stirring in his unconscious mind, succeeded
against all the odds and completely transformed the brand
of Mahendra Jewellers by taking it to the next level.
Always keep a
learning attitude;
whether you have
20 or 50 years of
experience,
learning should
never stop
India's 40 under 40 Brightest Business Leaders

in his soul, is humble enough to attribute all of his success,
each of his achievements to his ancestral legacy of fathers,
grandfathers, and great grandfathers who treated their
customers as Gods. Mehul expresses, "This is the ancient
legacy of ethics, trust, quality control, craftsmanship,
innovations, creativity, varieties, and different classes of
design, and the warm relations with our peoples, customers
and society. This is what we have in our blood, our spirit
that we have to always work with ethics and innovation.
This is our positive strength, our very backbone.”
Even today, after so much success and achievement Mehul
never stops but keeps attending to all of his clients
personally. And clients, too, have so much trust and
bonding with Mehul that they take an appointment and call
him whenever they wish to buy any kind of jewellery.
Mehul reflects, "People's faith in us is our greatest
achievement. Such achievement never comes from
marketing gimmick, paid advertising, or fake show-off.
Today, not only Kolhapur people but clients across the
globe, whenever they land in India, they plan to visit
Kolhapur and Mahendra Jewellers. So we have national as
well as global recognition and presence.”
The Book of Raining Wisdom
Mehul's advice for the budding aspirants who are willing to
venture into the jewellery industry is a book of raining
In the League of Royals
Every year, Mehul kept launching such types of products,
such as accessories, phones, watches, sunglasses, specs,
gold specs, diamond specs, uncut jewellery, and Diamond
Polki jewellery by specializing and customizing them. It
took Mehul around five to seven years to turn around the
diamond category with his experience, surveys, lot of travel
where he kept attending other multiple shows. Mehul's
hard work, risk, and daring paid off, as people, including
royal, prime and VIP families, who were going outside the
city for a diamond or other jewellery began preferring
Mahendra Jewellers. Thus Mahendra Jewellers became the
family jeweller of the people of Kolhapur.
Yet, Mehul, keeping the Kolhapur's royal background,
culture and the blessing of Chhatrapati Shahu Maharaj alive
Today, Mahendra
Jewellers are the
benchmark of quality
assurance and hallmark
of international
authenticity

“That is how we became the first silver hallmarking license
holder in India. And we are an ISO 9001 company. Also, we
were the first one to get the hallmarking gold license in
2005, the first in Western Maharashtra. Moreover, I started
authenticity like international lab certification for diamond
jewellery. So, our jewellery is authentic internationally; the
trend I started first in Maharashtra, Western Maharashtra.
Authentic lab certification."
These were the small steps which enhanced and boosted,
and later all Mehul's seniors trusted him and wholly handed
over the reins of Mahendra Jewellers to him. They never
interfered after that. Today, Mahendra Jewellers are the
benchmark of quality assurance and hallmark of
international authenticity.
Diamonds are Forever
Mehul envisions, "We plan to keep on expanding to serve
better and best. Naturally, we are very aggressive in
expansion. In the near future, we will add many greater
number of stores. Even before COVID, we relaunched our
flagship store where we had changed everything
technology-wise, like the software, hardware, testing and
designing lab. Right now, we are working in an entirely
seamless environment."
Even if the customer does not come to the showroom,
everything is seamless, online, and secure with Mahendra
Jewellers. The level of technology adopted by Mehul at his
showroom is amazing. Everything, including quality
assurance, authenticity, transparency, and all types of
reports related to customers, including their feedback, is
online.
“We have every team of HR, branch manager, floor
managers, sales, customer service, CRM, etc. For the last
seven years, I have been training our staff to focus on
customer experience. We are maintaining a personal
relationship with our customers. On their anniversaries and
birthdays, we invite them over and celebrate with them.
That is the way we want to grow together with our clients.
This is our present and future focus. We will always be
known for our ever-shining ethics and dazzling brilliance
of transparency. That is our core belief at Mahendra
Jewellers, Kolhapur," concludes Mehul.
wisdom. "As per my past 12, 13 years' experience in
business, I would like to say that instead of relying on
ancestral or family fortune, you must work hard on your
own, be ethical in all your business dealings, and never stop
learning. It is never late or enough to learn new things. You
must have a learning attitude."
"Never think that I have a good, big brand or a good
backup. Time changes. It would help if you always
upgraded with time, whether it is a designing part,
technology, etc. You must adopt that change."
"We have a strong presence over here, but with time, we
always upgraded our showroom interior-wise, hospitality-
wise, because it is the demand of time. We have to change.
Keep on changing our business pattern."
“If you don't change with time, you will be outdated. In
today's competitive, one-touch access to everything,
customers are smarter and do their own research before
buying. They have impulses and abundant choices;
however, they have an already fixed mindset of "I want to
buy this. I want this jewellery. And I want to customize it
this way.”
And to cope with them, you should know every info related
to the industry you are in. You must know your industry in
and out. You can not only rely on your father or ancestors'
earnings, fortune, and goodwill. If you don't have enough
education and practical knowledge, you will not succeed in
the long run. So, always keep a learning attitude; whether
you have 20 or 50 years of experience, learning should
never stop."
“Value the time. Value your team. And one more thing I
must mention. Your health is important as well. It would
help if you gave your time, like morning time, at least one
hour or whatever you can give, to your mental health and
physical fitness. If you are mentally and physically fit, you
can do anything. You can work hard. You can work
efficiently. After I wake up at around 6:00 AM, I give my
morning time, one to two hours, to my physical fitness and
mental health, whether it is yoga, gym, meditation, or
spiritual thing. This is one thing many people forget to give
time to their fitness. And at an early age struggles with
anxiety, mental exhaustion and depression. So in the
morning, please give one hour to yourself, your fitness. I
am myself a fitness freak. For the last 15 to 18 years, I have
been giving my morning time to myself. That is most
important. The rest of the 18 hours working is yours. How
you make it productive, that's up to you.”

Anand Justin
Cherian
Principal
inQsights

mployees form an integral part of any organization
Efor their important role in mobilizing every
function through their skills and comprehensive
acumen. Hence, it becomes essential for every business
organization to have profound human resource strategies for
the sustenance and growth of the business.
However, the company's management does feel the heat of
certain challenging situations, which can be disruptive to
business operations and the organization culture. Hence, it
becomes essential to hire experienced human resource
consultants who can provide effective employee
management solutions in creating long-term systems that
not only streamline the organization structure but also build
talent pipelines to make the business more future-ready.
Anand Justin Cherian, Principal of inQsights, stands to
the testimony of professional HR consultants who support
business organizations in building and developing a robust
HR architecture with the objective of enabling a continuum
of progress.
Justin, an MBA from IIM Calcutta, has over 12 of diverse
experience in various dimensions of HR, which include
talent management, learning and development, organization
design, and more. His dynamic and creative approach
brings in powerful analytics, encouraging ideas and
deployment skills for his team.
Justin started his corporate career with the corporate
learning and organization development team in Essar,
India's renowned infrastructure organization; before
teaming up with Inqubex - inQsights. An avid lover of arts
including music, painting, and photography; Anand has
been instrumental in crafting customized and scalable
solutions for various business organizations in scaling the
desired progress to achieving their goals in the modern
business arena.
In a brief interview with the Insights Success team, Anand
Justin Cherian shared valuable facts highlighting his
professional journey, his experiences, and how he made
important decisions in the process of offering effective
human resource solutions.
Anand. please tell us about the saga of inQsights since
its inception.
As an idea, inQsights started taking shape sometime around
2017-18, when we (at Inqubex) found ourselves working on
several productivity improvement assignments, all of which
entailed a certain amount of data analysis and visualization.
Anand Justin Cherian
TheGamechangerinHumanResourceSolutions
As consultants at
Inqubex, we always
work as extensions of
our client HR teams,
and we have carried
the same ethos
forward with the HR
Tech offerings of
inQsights as well.
19 | July 2022 | www.insightssuccess.in

Working with an Analyst across the different projects, we
toyed with the idea of automating the analysis in a manner
that would be fungible across organizations. Though we
brainstormed a bit, the flood of projects meant we got
pulled into more immediate priorities, and this idea
remained dormant till we, like the rest of the world, were
shaken up by COVID-19.
The pandemic and the resulting lockdown gave us a
moment to reflect on our organizational journey and pushed
us to think more actively about enhancing our consulting
offerings with the power of technology. From there, it was
an incredible adventure with its fair share of highs and lows
till we got in place a suite of HR Tech tools early this year
and went live with inQsights.
Tell us about your source of inspiration behind
venturing into the business arena?
Well, I called myself a fossil at Inqubex, the parent
Consulting firm behind inQsights, having joined it back in
2013. The challenge of building a new business from
scratch, that too in the exciting HR Tech space, was too
interesting to pass!
What were the initial challenges that you had to
surmount to ensure inQsights' success rate reached
greater heights?
The first challenge was internal for me—the shift from a
Consulting mindset—where the answer to most answers is
‘It depends’ to a more productized and scalable construct,
took some effort. That bridge, however, was more or less
crossed in the course of the product development.
Our strong experience base, which forms the basis for the
tech portfolio, together with the space we have left for tool
customization and configuration for unique client needs,
gives me the confidence to pitch our HR Tech solutions to
organizations across sectors.
What professional values and qualities do you think
your clients value in you and inQsights the most?
I think clients like us for our straight-talking and
implementation-focused approach to partnership. As
consultants, we always work as extensions of our client HR
teams, and we have carried the same ethos forward with
inQsights as well.
What are the USPs that highlight inQsights' uniqueness
in the Human Resource Management sector?
Firstly, inQsights offers an array of easy-to-deploy, cloud-
based HR Tech tools. So, there are no elaborate IT system
integration efforts needed, no complex project
management–just simple solutions to complex problems.
That brings me to the second highlight – the offerings
address diverse HR Management needs – from organization
productivity to talent assessments, to employee engagement
and more. We are a one-stop shop for needs across the
employee lifecycle and deliver our solutions seamlessly,
combining technology with our legacy strengths in
consulting.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the modern
business arena?
All I’ll say is that there is a lot more to starting up and
running a sustainable business than funding fairy tales that
go viral on social media. If you have a sound value
proposition for your clients and a good team to help you
deliver the same, then it's a matter of time before things
click – of course, with tonnes of hard work and some
sleepless nights to make things interesting.
How do you envision your company's operations with
the emerging technologies and automated tools that are
revolutionizing the business world by enabling
innovations?
inQsights itself aims to make data and technology a more
active part of a function that has traditionally lagged on this
front. Technology is a great enabler; however, I don't see it
as driving innovation in isolation or replacing human
intelligence anytime soon. We still need smart practitioners
to derive maximum impact from the technology. I am
fascinated at the potential of what can be achieved when
HR Tech-enabled insights meet HR practitioners with the
skill and will to make things happen. It's a great time to be
part of this journey!

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o you know there is a magical alternative reality
Deverywhere around us? That version of the
charming multiverse feels more real than our own
version of everyday reality. Every now and then we crave to
enter this immersive world, where we get so involved and
absorbed that we begin to live in those fictional tales and
wonderful stories driven by fabulous characters and their
journeys.
It is the metaverse of books. For different people, books
represent distinct parallels. For some, it is the school where
they learn not only to read their letters but the very
philosophy of their lives. Yet for others, books play the role
of Guru, guiding them throughout their lifetimes. And for
ardent book lovers, books are like best friends forever,
playing the role of compassionate companion wherever and
whenever they need it.
In the fast pace of modern lives, some might get a feeling
that people are reading less and less books, nowadays.
However, that is not true. Just like any life cannot live
without food, we, the homo sapiens, cannot live without the
food for our thoughts. In fact, books are our philosophers,
our wizards who over the aeons have wizened us, enabling
us to evolve more and more into homo sapiens, sapiens. We
get spellbound by the charms of words and the magic of
books, always and forever.
It was her passion, obsession, and enormous love for books
that Antara Bhattacharjee founded My Secret Bookshelf,
a magical wand for all the book lovers, a wand which lets
them enter the magical world of classics and fictions.
Antara shares the secret, "We are a community of readers,
who come together in this world of hustles and rat races to
enjoy the fragrance of a new book, to enter a new story. We
are currently operating in three dimensions: Book Store,
Book Club, and Author Promotion Program."
She spoke in an interview with Insights Success, where she
revealed the idea behind her bringing this universe full of
magnificence to all of us, the devoted bibliophiles.
Please tell us more about My Secret Bookshelf.
My Secret Bookshelf is a unique online bookstore that
offers books by Indian authors and promotes their writings.
In fact, it is a warm community of book lovers who come
together to interact with each other and discuss and enjoy
the book's passion. Apart from its feature of an online
bookstore, it also includes a book club and an author
promotional program.
The website is very subtle and welcoming with numerous
book titles put up on display. The best part is that it offers
books at a special price on the MRP.
What was your inspiration behind venturing into the
business arena?
My Secret bookshelf is an online bookstore established in
2018 with the objective of promoting Indian authors and
their writings. We wanted to nurture the habit of reading by
recommending books which are written by Indian authors.
surmount to ensure My Secret bookshelf's success rate
of reaching greater heights?
The challenge to date has been with marketing and
promotions. To let people, know about our existence and
why they should buy books from us.
your clients' value in you and My Secret bookshelf, the
most?
Transparency and consistency in our business have been
acknowledged and appreciated. Also, our passion for
literature provides the readers with a growing option of
numerous titles. My Secret Bookshelf offers all the books at
India's 40 under 40 Brightest Business Leaders.

discounted prices which itself is a deciding factor for many
customers. Our readers enjoy the privilege of ordering the
copies specially signed by the authors themselves.
What are the USPs that highlight My Secret bookshelf?
Unconventional and quality books which are written by
Indian authors. We often list author-signed copies. We
always provide discounts, and our pricing is less than any
other e-commerce website. These aspects make any
customer feel special and valued. Encouraging people to
buy books at the best prices has increased our popularity
steadily as the quality and virtues speak for themselves.
We now have more than 180 titles by Indian writers. We
have participated in more than ten literature festivals and
book fairs in India in the last three years. My Secret
Bookshelf has successfully organised around ﬁve online
literature festivals in Indian colleges and institutes.
We wanted to
nurture the habit of
reading by
recommending books
which are written by
Indian authors.
Antara Bha acharjee,
Founder

advise the budding aspirants willing to enter the
business world?
If you want to become rich overnight, then this isn't for you.
Bookselling requires perseverance, consistency, passion and
love for books. You need to connect with the readers by
showcasing your titles in the gallery.
Identify the reasons why any book reader will reach your
bookstore and buy from you. Focus on the two main aspects
of taking customer feedback and improving your service
regularly.
Understanding the basic aspect of any business to sustain
and succeed is in their customer satisfaction. Satisﬁed
customers will be loyal ones for a long period of time. They
are also a reliable source of reference in recommending our
bookstore to their family and social circles.
How do you envision My Secret Bookshelf's operations
with the emerging technologies and automated tools that
are revolutionizing the business world by enabling
innovations?
Being an online platform, we are approaching most book
lovers through online promotions. Search engine
optimization of the website is done periodically to direct the
customers towards our site
Social Media is the most happening interactive digital
platform today, with almost every smartphone user active
for some part of the day. Facebook & Instagram
promotions, and Twitter updates all constitute
approximately eighty per cent of promotions done online.
We encourage the active engagement of our book club
members as they gather in our book club events. Various
readers share their thoughts, suggestions and feedback on
the book of the month.
Our emailers are sent to our database of old and existing
customers to keep them updated about our events and
activities.

Chandni
Bhardwaj
The Trusted Companion
of Immigrating Aspirants
Bhardwaj
Chandni
The unfamiliarity of the
unknown is the biggest fear of
immigrants. However, it
becomes necessary in certain
circumstances to migrate to an
unknown and unfamiliar place, leaving
the place, locality, community, society,
and known, familiar people around
you. The reasons vary according to the
individual in concern.
But behind all those circumstantial
reasons, situations, and scenarios, one
thing remains common. The hope of a
better tomorrow. An optimistic,
positive sense of the future which
every one of those migrating
individuals feels in their emotional
hearts and wishfully thinking minds.
During the entire process of
immigration and after reaching those
unfamiliar and unknown foreign lands,
where the immigrants do not know
much about the people, their ways,
their cultures, they need someone
compassionate enough to make them
feel like a family.
Welcome to VISTA VISADO, more
than a visa processing firm, where the
Founder and CEO Chandni
Bhardwaj instantly makes the
immigrating aspirants her family and
guides them like a companion
throughout the process.
Facing umpteen hurdles, obstacles,
challenges, and up-downs, Chandni
purposefully built VISTA VISADO to
help people get visas easily and make
themselves familiar with the entire
transition to becoming a citizen in their
dreamt foreign lands. In the journey,
she herself never lost an opportunity to
learn something new and add new
family members to her extended
professional family of VISTA
VISADO.
Insights Success team approached her
for its edition of India’s 40 under 40
Brightest Business Leaders. She
reminisced her story of initiating
VISTA VISADO, her inspirations,
earlier struggles, present
accomplishments and future plans.
Let us become familiar with this
exemplary leader of an Immigration
Consultant.
Ma’am, please tell us about the saga
of VISTA VISADO since its
inception.
Vista Visado has always been a firm of
‘To the people and For the people.’
After the launch, it was not a great
success, and it was not easy to be. But
our clients who trusted us with our
work helped us boost our firm and
stand a storm in the world of
immigration.
Vista is just not a company but a fruit
of the hard work of my very productive
and loyal colleagues and supporters.
Since it started in 2019, it has been
through many ups and downs, but it’s a
very successful and beautiful journey
with each day learning a new thing. We
are blessed to connect with immigrants
as family and will try and focus on
building more healthy and valuable
relations with our clients ahead.
What was your inspiration behind
venturing into the business arena?
This is my favourite question; I just
love this part of my life. When you
have decided on your goals, you work
for them, or you plan how to make
your goal a success. I was completely
unaware of where I wanted to be and
what I wanted to do in future.
During my very early age as a teen, I
was aware that I just needed to
complete my studies–graduation–and
would get married, and life would be
fantastic, you know, like a fairy tale.
So gradually, after completing it, I
moved to Ludhiana, Punjab, because of
my family’s wish. Which I think now
was the best decision made by them for
me. While travelling interstate,
exploring and enjoying things to the
fullest, I realised that travelling might
be my career ahead.
I gave interviews in many companies,
but in Punjab, the mentality is that you
aren’t suitable to work in Punjab if you
are not Punjabi. I was rejected more
than 40 to 60 times in my interviews
just because I was a Maharashtrian and
India’s 40 under 40 Brightest Business Leaders

not Punjabi. My experience was
horrible, but as we say, not all five
fingers of our hands are the same, and
so are the people.
Luckily, I got someone who helped me
find a job in the immigration industry.
Everything seemed to be great going
until one day when a story from my
client’s mother touched me
emotionally. It moved all my
concentration on the solution to the
issues and problems faced by
immigrants. The client's situation was
that he processed his file and got
rejected. His mother used to be a
housemaid. So, managing the
processing amount in lakh was
impossible for them.
I realized that these immigration
consulting companies were dwindling
these hopeful people of their hard-
Our customers’
faith in us has
made VISTA
VISADO a leader in
the immigration
industry
“
““
“
Chandni Bhardwaj
Founder and CEO

earned money and leaving them
rejected, dejected and teary-eyed at the
end of the day. It stirred my soul to the
core. The intensity of that compassion
was so strong that I carefully studied
the industry, the process, and
everything to the last minute detail.
My solution for all the genuine cases
of aspiring immigrants is VISTA
VISADO, where our client’s trust is
our backbone and all the power we
derive from their belief in us. Those
teary-eyed people were my biggest
inspiration. They spoke millions of
words through those dreamy eyes
without uttering a word from their lips.
That was the day when God decided
my path and prepared me to help these
people.
What were the initial challenges you
surmounted to ensure VISTA
VISADO’s success rate to reach
greater heights?
As I said earlier, it wasn’t easy going
or making it to the heights we are
today. I had to face my family in
starting the firm, which was against my
business. They were like, you should
choose a government job or join
politics which was never my thing.
Talking about the market, building
your own brand’s mark was quite the
most challenging task. Because there
were already established firms in the
market that were very impressive and
great going, to set a benchmark on that
was a bit harder but not impossible.
Steadily we kept working, and hard
work paid off; we were successfully
established with the trust of our clients
and our entire client-centric process.
What professional values and
qualities do you think your clients
value in you and your company the
most?
The primary thing they value is the
correct and proper counselling
provided to them on time. They do not
have to pay any extra or hidden
charges. Since they can put their
queries at any time and get resolution
instantly from us, they feel most
profitable and comfortable.
When you are transparent with
customers, it is the most vital
relationship you build and improve
upon your qualities. We never believed
in quantity; we always kept our core
qualities–truth, transparency and
accuracy–intact. The customer is more
than Almighty God to us; they are our
family for whom we care and provide
the best of best services.
What USPs highlight your VISTA
VISADO’s uniqueness in the
industry you cater to?
The biggest USP that highlights our
company is that we consider customer
requirements a priority.
We work on the solution the customers
are looking for and fulfil their essential
to advanced requirements. And overall,
we are entirely transparent to our
customers, which is very rarely seen in
this industry.
Our motto–we don’t work for money;
we believe in building a healthy
relationship with our customers–is
aptly reflected in our slogan, logo,
vision statement and everything we do.
This way, our customers’ faith in us
has made VISTA VISADO a leader in
the immigration industry. It also allows
us to make a mark with our unique
stamp of a firm.
As an experienced professional, what
would you like to advise budding
aspirants willing to enter the
business world?
It’s great when you see growing buds
working. But before entering into any
business or venture, you should have
complete knowledge and backup.
Because in business, you just do not
invest capital or assets; you invest
energy, time and, most likely, your
dreams. You should first study and
have proper knowledge of whatever
you do or invest in. We wish luck and
success to every growing bud.
How do you envision VISTA
VISADO’s operations with the
emerging technologies and
automated tools revolutionizing the
business world by enabling
innovations?
Technology, no doubt, has helped
businesses a lot in many ways and very
effectively.
Today, everyone can easily and quickly
update themselves with the latest
business and tech world trends
compared to earlier times. Digital
applications and various software have
made it achievable for the service
providers like us to remain strong in
our aim.
The impact is also without any
interference in our day-to-day
operational procedures. The positive
influence is making our processes as
smooth and seamless for the customers
as possible.

Dr Manish Das
AnAward-WinningEdupreneuronaMissionofSocialReforming
Dr Manish Das
Director
Supercounsellors

Just like the theory of multiple intelligences, there
should be a theory of multiple talents. If somebody
would devise it then its first contender would be Dr
Manish Das, the Director of Supercounsellors, who is the
wealthiest personality with as many talents and professional
qualities as possible. He is like a protagonist from a social
reformist story who is always on a mission to transform
society with his constant positive contribution.
Dr Manish is a Freelance Professional Model, Actor,
Dancer, Anchor, Theatre Artist, Performer, Author, Trainer,
Social Worker, Artist, Counselor, Musician, Poet, Chess
Player, Astro-Palmist, Columnist, and an Advocate at the
Supreme Court of India, Different High Courts and
Session Courts in India.
Dr Manish, the Director of Supercounsellors and his
mother Mrs Rupali Baruah Das, the First lady career
Counsellor from North East India run multiple foundations
and educational institutes along with Supercounsellors
including,
• – for Career Counselling
www.careernewsz.com
• – for Career
www.directadmissionandloan.com
counselling along with Educational loan assistance for
students with financially weaker backgrounds.
• – for abroad students
www.indianoverseas.in
• – for career counselling with an
www.kef360.com
online psychometric test.
• – for our own online courses.
www.iipa.in.net
• – for online counselling to
www.supercounsellors.com
educational-related people.
• – for Graphology Institute
www.aig.institute.org.in
• – for Law
www.iipalawtutorial.institute.org.in
Coaching.
• – for International Institute
www.iiopa.institute.org.in
of Performing Arts.
• – for Kulendra Das
www.kef.institute.org.in
Educational Foundation.
• – for Law News and Articles.
www.indialawtimes.in
• – for North East Assam
www.northeastassam24.com
News.
• – an informative site about
www.manishdas.com
Advocate Manish Das.
• – informative site about
www.rupalibaruahdas.com
Rupali Baruah Das.
• – for IIPA (NGO)
www.iipa.institute.org.in
• – for Northeast Assam’s First
www.bandhancity.com
Matrimonial.
• – for North East Assam First
www.bandhancity.in
Matrimonial.
• – for Any Law matter and
www.dasandcolawfirm.com
any registration, tax and services. Always choose one
of the North East Assam’s oldest Law Firms since
1932.
• – for Any Computer Software
www.ice.institute.org.in
and Hardware Courses from Govt. of India and Govt.
of Assam Awarded Intech Computer Education (ICE)
Since 2000.
• – for Any kind of Scholarship and
www.kefcareers.com
Career-Related Courses.
• – for A to Z in Traveling and Unique
www.gonew.in
Courses and Help in Getting New Courses.
• – For A to Z in all your Law-related
www.lexnext.in
needs and solutions.
• – For A to Z in Career Related
www.kefcareer.in
Courses.
In this mission of 22 years, Dr Manish has won several
accolades and awards including
· The Real Super Heroes Award 2022 from FSIA
· Best Teacher Award Winner of 2021,
· Best NGO Award Winner of 2021,
· Best Educational Counsellor Awardee 2020,
· Best Edupreneur of the year 2020 and many more.
Dr Manish shares, "We have a mission: To educate the
next generation which will fulfil our vision to make India
a developed country by contributing to the field of
education."
Dr Manish spoke in an interview with insights success for
its edition of 'India's 40 Under 40 Brightest Business
Leaders.' Let us get educated and counselled from the
following highlights of that inspirational discussion.
Sir, please tell us about the saga of your reputed
business since its inception.
It was started long back in 2000 by me along with my
mother Mrs Rupali Baruah Das. Since then, my role as an
educator and counsellor has evolved over the years. And the
experience was great because every time we get new
listeners, a new environment, different schools and
sometimes the same schools. Beyond this, we do a face-to-
face session with most of the students and try to know their
problems and give the best solution by measuring their
potential with the psychometric test, questionnaire and
different activities where we try to take 360-degree views of
the peer group etc.

business arena?
My Mom who wants to prove something worth doing as we
are the first in our family to start a social business. It was
her brainchild and back in 1990 she was the First lady
career Counsellor from North East India in the year 2000,
we had formed our organization and now it is 2022 almost
32 years for my Mom and 22 years for me. We continuously
work in this field in all four seasons and have different
branches in different parts of Assam.
Apart from my mother, my father – Late Kulendra Das –
Former Assistant Conservator of Forest and a Class-1
Gazetted Officer of Assam Government and in his memory,
we have launched one of our firms KEF – Kulendra Das
Educational Foundation – where we provide scholarships
to meritorious and financially backward students with all
feasible help from our end.
And my third inspiration is my grandfather – Late Radhika
Ram Das – Former Education Minister of Assam and
Freedom Fighter of India, Tamra Patra Awardee from
Prime Minister of India, Principal of University law
College and Dean of Faculty of Law of Gauhati University,
Guwahati.
surmount to ensure your business's success rate reached
greater heights?
Many like – financial competition, surrounded by negative
thinking people always try to demotivate you but we had
trust in ourselves. My mom always says to me, son when
defeat comes, accept it as a signal that your plans were not
sound, rebuild those plans, and set sail once more toward
your coveted goal.
I follow this mantra every day. That is how we have
reached millions of people through our various foundations.
More than money-making or popularity seeking, our
business is about giving opportunities to those who are
outside the purview of government help. It is challenging
but immensely satisfying.
your clients value in you and your company the most?
They are
· Trust: We are recognized by Govt. of India as well as
Govt of Assam as we earlier participated in Govt
training programs of PMKVY, District Municipality
Training, District Industrial Training, Skill India,
NSDC, Donear Ministry, etc. We have a great Alumni
Network.
· Quality: In 32 years we never compromised with our
quality education institutes and our priority services.
We are recognized by top Colleges and institutions for
our quality services. Besides this, we had done
seminars, events, and education fairs where top
colleges like VIT, AMRITA VISWAPEETAM, and
SATYABAMA were organized for the very first time
in Dibrugarh in 2018.
We were always first to take an active role in the field
of a pioneer with assured results and success without
compromising our quality that's why we are ISO
9001:2015 CERTIFIED Organization and also an
MSME unit with National NGO registration from New
Delhi to do welfare in the education sector.
· Commitment to deadlines: We set deadlines for
ourselves and for those whom we serve. And once
given a commitment, we stick to it and fulfil it no
matter what.
· Result-oriented approach: we always believe growth
is the only way to touch new endeavours and set a goal
for the benchmark of success and due to which we
overcame the pandemic. And today we are working
like never before and going ahead strong.
· Treatment of Equality: For us everyone is equal. Thus,
we treat whoever approaches us with a treatment of
equality and fairness.
We have a mission: To
educate the next generation
which will fulfil our vision to
make India a developed
country by contributing to
the field of education.
“
“

What are the USPs that highlight Supercounsellors'
uniqueness in the industry you are catering to?
Quality with time given to the clients as per their
expectations. Furthermore, I have learned that all students
are different in their approaches and require different as
well as specific attention. we organized tests to analyze
them and make them speak, write, and take part in different
activities.
Sometimes we use projectors, sometimes fun activities,
during the pandemic we used to conduct online sessions
with Digitally Driven technology support with the help of
Google Form, Typeform, ZOOM App, Mentimeter.com,
Padlet, Kahoot.com, Microsoft team, Google Team, etc.,
where we utilized different ways to specifically get in touch
with the students.
Apart from this, we follow ARCS – Attention, Relevance,
Confidence and Satisfaction, VARK – Visual, Aural,
Read/Write and Kinesthetic approach, we learned that like
all five fingers of a hand are not same, similarly, every
student requires separate and specific solution based on the
analysis and test results. All these are our USPs, which are
appreciated by everyone we serve.
business world?
Focus is a must. But maintaining it in the long-term and too
constantly is not an easy task. This is where your passion,
perseverance, and willpower come to your aid. Your focus
should be on your goal, what the consumers are expecting
from you and how their expectations are changing and how
you can match them every time they change. So, focus
again and again. And if you get distracted you must refocus.
That is the only way to succeed in any profession.
How do you envision Supercounsellors' operations with
innovations?
We have introduced innovative methods like
· VARK – Visual, Aural, Read/Write and Kinesthetic.
· ARCS – Attention, Relevance, Confidence and
Satisfaction.
· DMIT- Demographic, Maintain, Intelligence Test.
· SWOT ANALYSIS – Strength, Weakness,
Opportunities and Threats.
· Psychometric Test
· Classroom Activities
· Quiz
· Debate
· Extempore Speech
· Dumb Charades.
· Group Discussion.
We are going to take forward all of these activities in the
coming years too. Similarly, we are also going to advance
our digital and online teaching pedagogies so that we could
reach to more and more students.
· Awarded by Govt. of India
· Awarded by Govt. of Assam
· Awarded By MSME
· Awarded by Donear Ministry
· Awarded by Dibrugarh Municipality
· Awarded by DICC
· Awarded by GOC, CO, Office – Indian Army
· Awarded by IIE
· Awarded by Mindler
· Awarded by University
· Awarded by CDA, USA
· Awarded by UCLA, Los Angeles, USA
· Awarded by Edumilestones
· Awarded by Bodhani
· Awarded by Europa Academy, London,UK
· Awarded as Career Analyst
· Awarded as Global Career Counsellor
· Awarded International Career Counsellor
· Awarded as National Career Counsellor
· Awarded as Overseas Studies Counsellor
· Awarded Organization by ISO 9000:2015
· Awarded by Skill India
· Awarded by MSEPC
· Awarded by NSDC
· Both were awarded by the Indian Army
· Dr Manish Das the author of the book – "The Assam
Municipal Corporation Act 2022"
· Dr Manish Das got awarded as Best Author of the
Year Award from the Ironman of the Year award
Supercounsellors Awards List-

Jayraj
Mehta
Exploring the Unlimited Opportunities
Technology continues to advance every day, and as a
result, new industries are being created and are
impacting every sector in significant ways. Whether
you're the CEO, a manager, an employee, or an aspiring
entrepreneur, educating yourself on these emerging novel
technologies can lead to innovative advancements in your
own business.
As these emerging technologies continue to evolve, they are
enabling the smart automation of everyday processes,
which opens up endless business opportunities. For
businesses, staying on top of emerging technologies is key
when trying to deliver custom software solutions that meet
your customer's exact needs. Moreover, AI (Artificial
Intelligence), VR (Virtual Reality) and Mixed Reality (MR)
advances in the last couple of years have opened the door to
new business software capabilities.
The journey of Virtual Wonderss started with a dream to
explore the unlimited opportunities in Virtual, Augmented
and Mixed Realities. The organization sees a huge scope in
this technology in the next 15-20 years.
After all the research work, Virtual Wonderss started team
building and developing this business; it started developing
st th
the games in 1 phase and started its gaming arena on 18
March 2022. The company plans to set up a Virtual Gaming
Arena throughout India in the coming years.
Under the leadership of Jayraj Mehta, Founder and CEO,
Virtual Wonderss plans to usher in a futuristic era of Indian
Virtual Gaming Arena globally.
business arena?
I see people stuck to their mobiles and TVs these days.
When we were kids, we usually played out and were
engaged in some of the other activities. Now, we can't
separate the technology and the use of gadgets, so this is a
perfect mix to give you the best real-time experience of
Gaming which contains full-body activity and workouts.
And yes, there is a huge scope in this business in coming
years as we feel technology will drive India and things and
life will change drastically.
surmount to ensure Virtual Wonderss' success rate
reached greater heights?
As we started research in this business, we found the cost of
the technology is very high and the team to make the
contents are less. But as we knew, we wanted to get started,
and with not a very high funding, we explored more and got
connected with people who did the job for us, and that was
the start we were looking for.
your clients value in you and Virtual Wonderss the
most?
We believe in giving the best we can, we don't run for the
money, but money follows us.
The quality of experience at a reasonable price is the best
thing to offer.

"There is a huge scope in gaming arenas
in coming years as Virtual Wonderss feels
technology will drive India and things and
life will change drastically.”
“
“
Jayraj Mehta,
Founder and CEO

What are the USPs that highlight Virtual Wonderss'
We believe Virtual Reality is a new concept, and people are
not much aware of this, so we want people to try the
experience, and we have made user-friendly plans for the
same.
advice the budding aspirants willing to enter the
business world?
Give your best, and you will get the best.
How do you envision Virtual Wonderss' operations with
innovations?
As we are into Gaming in the ﬁrst phase and there is huge
potential in the Gaming and Entertainment Industry, we
plan to explore this in-depth and give a thrilling experience
to all. Further, we are doing Corporate training in Virtual
Reality, which will provide a competitive edge to all major
corporates who have started adopting VR.
Website : virtualwonderss.com
Email : virtualwonderss@gmail.com
Mobile : 9136131661

Megha Singh
Nandiwal
G
rowth and change are inevitable in modern
industry, but transformational leadership can
inspire workers to embrace change by fostering a
company culture of accountability, ownership, and
workplace autonomy.
Transformational leadership is often a key to motivating
and promoting individuals, beliefs, or products.
It has the potential to make significant changes in the
organization through example-based leadership.
Gaining a better understanding of this leadership type may
help you identify the most appropriate ways to exhibit
leadership in your current role.
For any transformational leadership charisma, it is critical
to intellectually challenge the people they lead, attentively
analyze their unique ideas, motivate them and act as a
positive influence. Certainly, Megha Singh Nandiwal
comprehends all these fundamentals with a unique skill set.
Megha is a cheerful person and an exemplary HR leader,
being Senior People Officer at Vamstar. She goes out of
her ways to interact with employees across the organization
and build strong relationships with them. During her career,
Megha has displayed a knack for making tough decisions
while also being sensitive to employees and going the extra
mile to bring them on board with such decisions.
In an interview with Insights Success, Megha shared
valuable facts highlighting her experiences and her journey
at Vamstar.
Megha, please tell us about the saga of Vamstar since its
inception.
Vamstar was founded in 2019; Vamstar brings together
expertise in commercialization and market access, Artificial
Intelligence, as well as software engineering and data
science to transform the way healthcare organizations
discover and connect with suppliers.
business arena?
I am an MBA from Harvard University, Boston. Seeing the
healthcare business for a decent time, I was quite fascinated
by how this is managed at several ends. In my opinion,
healthcare companies struggle daily to find buyers for their
products and services.
We have heard this countless times from customers, friends,
and colleagues in the industry. The cost and complexities of
the manual processes involved in traditional healthcare
procurement are far too cumbersome. For many, there is a
lack of comprehensive supplier insights.
That's why we built an AI-driven healthcare and life
sciences marketplace, centralizing and shaping data in one
format and aggregating all buyer and supplier intelligence.
Vamstar makes it easy for life science industry
professionals to identify more market opportunities, analyze
real-time data insights, and optimize supply-demand
connections.
A Revolu onary Leadership Brilliance

About the Leader
Megha has displayed a knack for making tough decisions while also being sensitive to
employees and going the extra mile to bring them on board with such decisions. Megha had a
larger vision in mind. She believes getting great people on board is the key to building a great
business.
Megha came up with practical and strategic HR plans to improve the employees' condition
during stressful times. She invested her time in engaging with employees, apprising them of
the company's situation, and talking to them about how they all can work together to tide
through the challenging phase. This approach led to a remarkable turnaround for Vamstar
during the crucial stage of the COVID-19.
Megha Singh
Nandiwal,
Senior People
Ofﬁcer

What were the initial challenges you had to surmount to
ensure Vamstar's success rate reached greater heights?
While we set up the business, it was a challenging time with
the outbreak of COVID-19. There was a complete
lockdown with high needs for healthcare in both B2B and
B2C segments worldwide. The topmost challenge was
recruiting relevant folks.
As a Senior People Officer at Vamstar, I wanted to appoint
employees who believed in the vision. If you look at the
traditional hiring practices, you tend to recruit people who
can perform their jobs well.
It was not possible virtually. I firmly believe that in order to
find like-minded people, you need to meet them and spend
quality time with them instead of a zoom video interview. It
was deep tricky to match up to working from home,
connecting with people in different time zones and making
blind choices.
We are lucky to have found the initial set of the first 25
employees who were brilliant and compatible.
Together with our efforts, we scaled up the business not just
in the United Kingdom but in India, the United States, the
Middle East, and Europe. Today we have more than 150
employees in these countries, supporting 65+ clients and
over two Trillion healthcare products in less than three
years!
your clients value most in you and Vamstar?
On the business front, we believe that we are driven by
Customers, Community and Compassion. On top of this,
we believe that staying true to yourself and your values and
having the continued focus on what you want to achieve;
will for sure get you success. I think our internal and
external customers appreciate the transparent process in
carrying out business activities with us. We either believe a
job is done or not done; at Vamstar, we always believe in
staying tuned in.
advice the budding aspirants willing to enter the
business world?
Human Resource is a challenging profession. Apart from
choosing the right talent for the specific job, an HR
professional also needs to train and develop new workers,
engage them, resolve legal hassles faced by the company
and ensure a high level of productivity.
We either
believe a job
is done or not
done; at Vamstar,
we always
believe in
staying tuned in
“ “

arogyam Dhansampada!’ meaning 'Health is the
AReal Wealth!' Amidst the global coronavirus
pandemic, climate crisis, global warming, modern
lifestyle and healthcare emergency, the time has come that
we must go back to nature, natural foods, simple, healthy,
hygienic and sustainable lifestyle.
However, people are so used to artificial flavours, tastes,
added chemicals, unwanted additives, synthetic elements,
unnatural substances, and simulated ingredients in their
instant, ready-to-eat, packaged oily, extra-spicey, salted and
deep-fried foods that they find it almost impossible to adopt
a healthy, nutritious, and beneficial way of foods, diets, and
eatables.
Health crisis or no health crisis, people find it hard to resist
their temptations for fast foods, fast life, and a fast
downward slope. In today's rapid space, even modernity
sounds like traditionality. People's psychology is again
stagnating into a cesspool of stereotypes and unhealthy
habits due to their constant penchant for the modern cliché
that if it is contemporary, it must be good.
These stereotyping and unhealthy habits are proving to be
detrimental to people's health, leading them into a quagmire
of modern lifestyle diseases like diabetes, obesity, blood
pressure, tension, depression, anxieties, allergies, and so on.
It went on up to the point that it seemed we had lost all our
ancient, age-old, hard-earned wisdom of treating one's
health as wealth and treating one's eating as a holy sacrifice
of plant life-based natural foods into one's own bodily fire
to create the healthiest fuel of life for the lifetime.
This is when arrived Neha Vivek Dalvi, committed to the
mission of bringing back that ancient wisdom of a life full
of health's wealth, durability, and longevity by convincing
people to embrace Aarya Naaturals.
In a candid discussion with Insights Success for its
exclusive edition of 'India's 40 under 40 Brightest Business
Leaders', Neha, the Founder and CEO of Aarya Naaturals,
elaborated on her dedication and devotion to her
commitment of making people see through the un-
healthiness of modern artificiality and bringing them back
on the path of sustainability and the way of longest and
healthiest natural living.
Let us feast on it!
Please tell us about the saga of reputed Aarya Naaturals
since its inception.
The journey till date was amazing but filled with many ups
and downs; going through all the odds, we are able to reach
clients Pan India and overseas, but the struggle is not yet
over. We are still growing and passing through various
phases, learning new things, experiencing exploring and
evolving, We believe in chemical-free products, our
products are freshly made using Vedic techniques, cold-
pressed, stone grounded and are made in small batches to
maintain freshness. It was a task to create an acceptance for
our products in the competitive market , making people
aware about the benefits of our products, making them
understand the USP, it was after a journey of almost 12/14
months that we were able to create some space in the
market. Sincere hard work, perseverance, has helped us
reach, where we are today.
business arena?
I am a cosmetic chemist and aromatherapist by profession.
Getting into the food business was never planned, farming
and mango cultivation was done in our native place.
Dalvi
Neha Vivek
An Empresses of Aarya Naaturals
Bringing Back the Ancient Wisdom
‘

Neha Vivek Dalvi,
Founder and CEO
I understood the secret
behind the healthy
life, which made me start
Aarya Naaturals, which
is completely based on
age-old traditional recipes.
“
“
We were able to enjoy the age-old traditional foods and
delicacies of our native only when we visited our native
place, during vacations or else it was never possible to
enjoy them in our day-to-day city lives. Whatever was
brought along when we returned home after vacation used
to get over in a month or so.
After my postgrad when I was able to visit my native place
and spend some time with the locals I was able to
understand their food habits and their lifestyle. And I came
to know that not only the fresh air but the healthy foods that
they eat is a reason for their long life and is the reason why
they are not touched by any kind of health issues or medical
problems.
Their day-to-day diet contained all the superfoods which
are not adulterated and are fresh farm foods based on the
age-old traditional recipes. There is no kind of preservation
or adulteration or any other external additives or chemicals.
They eat the foods which are cultivated on their very own
farms.
This comprehension made me think about the ways we
could bring these natural, original, and traditional foods into
the daily lives of our clientele, thus bridging the divide and
promoting healthy living through Aarya Naaturals.
Today, we are bringing back all the age-old recipes from the
rural areas to the urban areas, also making people
understand the importance of these foods and their nutritive
values. We are trying our level best to promote a healthy
and balanced diet, natural farm-grown cold-processed stone
grounded foods.
What initial challenges you have to surmount to ensure
Aarya Naaturals’ success rate reaches greater heights?
Initially, it was a task to make people understand the
benefits of these superfoods, it was difficult to break the
stereotypes.
People in urban areas had a different food lifestyle, and it
was difficult to make them believe and trust the health

benefits of these chemical-free natural food products. We
collaborated with many doctors and nutritionists, there are
many brands in the market with the claim of organic and
natural food, and we had to go through various Q&A to
make our brand stand out over all of them. We had to
compete with them and make our brand stand out in various
parameters.
The quality of our product is valued the most by our clients;
we supply freshly made products that are chemical and
preservative-free. We are strictly against any non-natural
flavouring, artificial colouring, and synthesized simulating
of any of our products. Because we think that when you add
these fake substances into the food with the intention of
making them tastier, then, in reality, you not only dilute
their quality and freshness but also make them unhealthier
and un-nutritional for the customers.
In other words, you are playing with customers' health,
which is a strict no-no for us. Businesses might earn more
money in the short term by playing with their client's
health. However, with the awareness, people can see
through the all the fakeness and actually are valuing our
products more and more with each passing day.
What USPs highlight Aarya Naaturals' uniqueness in
the industry you are catering to?
Our products are made in small batches, they are delivered
freshly, all ingredients are sourced directly from farmers,
and all our recipes are traditional and have high nutritional
value; all are farm-made, homemade, stone-grounded, hand
pounded, and hygienically manufactured.
When we say natural, we mean natural. When we say
healthy, we can assure everyone that our products are
healthy and fit for all age groups.
business world?
Go get your dream; there's nothing to fear if you have your
goal defined and you are loyal towards your work and goal.
Do what you want but truthfully, be wise, be kind, be loyal
and trust me, the whole universe will gather to make your
goal successful.
Short-term profits earned with dishonesty will definitely
harm you and your business in the long run. Always
remember that.
How do you envision Aarya Naaturals’ operations with
innovations?
Being in a farm-oriented business, machinery can only be
used at the final stage of packing, labelling and transport.
Using machinery at the manufacturing level might spoil the
taste; we believe in the cold processing of our products
compared to the hot process.
Yet, as we plan to expand our product line by adding more
personal care products, that might require us to bring in
better machinery to save time, energy, and effort in the
future.

Poongkodi
Jose
Avid travellers might say that 'Travel
is the only thing you buy that makes
you richer.' It is absolutely true.
While travelling, you meet new people,
explore different cultures, experience new
things, embark on adventures, and even
redefine your meaning of life.
This joyful voyage can also shape you into a
better, more well-rounded person as you learn
and gain a novel perspective from different
places and people. But if you are not good at
travel planning, it may lead to more costly
and vacations, spoiling the best
inconvenient
experience of life.
In such a scenario, a person like Poongkodi
Jose can be extremely helpful. She is an
MBA graduate, and her love for planning
vacations encouraged her to launch The
Holiday Navigator.
Through it, Poongkodi offers the journeying
spirits an exciting, immersive, yet
inexpensive and stress-free vacation.
In an interview with Insights Success for its
edition of 'India's 40 under 40 Brightest
Business Leaders, Poongkodi Jose discussed
her passion and efforts to start her business,
her journey, and how she is adopting modern
technologies to improve the future of
travelling.
Enriching You with
Enchanting Travel Experiences
Poongkodi Jose,
Founder

Please tell us about the saga of The Holiday Navigator
since its inception.
The Holiday Navigator was started with a lot of passion and
an aim to create a brand that offers affordable and hassle-
free vacations. We have achieved that with our sincere
efforts and diligence and are confident to continue doing the
same. We consider each holiday special and work on it with
the same vigour, which has been our strong point. What
started as help planning the holidays for families and
friends is now a full-time business.
Today, we have created a good customer base, including
corporate companies, institutions, and business owners.
Although the idea of travel is fun, planning and arranging
the same needs meticulous planning, which is not as much
fun. We are a team of young individuals who personally
love travelling, and so we connect well with our clients'
needs and help make their vacation much more enjoyable.
business arena?
Being an MBA graduate, I always wanted to start
something of my own but never had clarity on when and
how. I love my job and enjoy planning vacations, and as
soon as I saw the scope of venturing into it as a business, I
took the initiative. After necessary research and planning, I
still was not ready somehow, being from a family who was
never in the field of business. I had support from my family,
which was an added advantage.
Being a young mom, I wanted to be available for my little
one even when working, and I knew a regular office going
job would not be able to give me the luxury of using my
time as I would prefer. As the saying goes, 'It is easier said
than done,' creating something on your own is lot more
challenging, and managing it every day is not easy. After
much deliberation, I took the leap of faith and started my
company. Today, I know a lot of women in different areas
of field, friends and acquaintances who are running
successful businesses. I take inspiration from them and
make efforts to develop my own business.
What were the initial challenges you had to surmount to
ensure The Holiday Navigator's success rate reached
greater heights?
Like every small business, we struggled to reach out to the
right kind of clients. Travel and Tourism is a big industry,
and there are enough travel agencies, big and small, who
We choose quality over
business any day because ot
herwise,you will only lose your
client,the pillar of your
very business.
give good packages and services. It was challenging to
convince clients that even though we are a small company,
we can offer good services at even better pricing. Because
somehow in our country, less cost is always compared to
lesser quality, which is not always true.
Another challenge was although we knew the product, we
didn't know how to market it. Thanks to digital media,
things are much better now. Being a woman-run business, I
feel it is a challenge to prove every time that I can handle
things or say even better than what is expected.
Our clients have always appreciated us for,
Ÿ Being transparent and honest – We believe it is good to
give the clients certain details which will help them
decide on things better, even if it means they learn more
and sometimes choose to do it themselves.
Ÿ Swift response – We believe the sooner you respond, the
easier it is for the clients to decide on things.
Ÿ Our Expertise – We plan and arrange things keeping in
mind the need of the guests, at the same time give
valuable suggestions, to make changes to create a better
holiday and
Ÿ Our Quality – We never compromise on quality. We
choose quality over business any day because otherwise,
you will only lose your client, the pillar of your very
business.

advise budding aspirants willing to enter the business
world?
It is always good to do the necessary research before getting
into something. It will help you to be prepared and do
things better. Starting a business is challenging but not
impossible. Along with necessary preparation, one has to be
ready for failures. At such times one needs to be motivated
and persistent with their efforts. Nothing happens overnight,
so patience is a critical factor. Be open to criticism and
constantly work towards developing or improving your
products or services for your clients. This will help you
succeed in the long run.
How do you envision The Holiday Navigator's
operations with the emerging technologies and
automated tools revolutionizing the business world by
enabling innovations?
Automation and Innovation are a necessary part of our
present world of business. Being part of service industry
like Travel and Tourism, I will be happy to welcome it with
open hands as long as it does not affect the service quality.
It will be easier to stay connected with your clients, update
them on the status of their bookings, give them a platform
to make changes, ask queries, and provide necessary
feedback.
It can save time and avoid miscommunication and
misunderstanding as everything discussed can be recorded
for both parties. At the same time, it might not be suitable
for all kinds of clients and a personal human touch is
needed in the field of Travel and Tourism.
What USPs highlight The Holiday Navigator's
Providing quality services is our main USP. Our guests
have always lauded us for continuously serving them with
the best services every time. We meticulously plan every
holiday, so most of our packages are fool-proof except in
situations beyond our control. Our clients know that we will
always be ready to go that extra mile to ensure things are
good or even better. We prepare them in advance for things
like weather, local shopping areas etc. This helps them be
better prepared for the holiday and enjoy it to the
maximum. We provide holiday packages suiting each
pocket. We get good deals and offers which always is
welcomed by our guests.

Prakash
Goduka
The Spirited Leader
of the Highest
Excellence
Benchmark
Prakash Goduka
Managing Director
SM Group of
Companies

the Guwahati itself. Immediately the trio commenced their
marketing to food suppliers and technologists so that they
could launch their product. Prakash adds, "We recruited ten
people and began our company with an initial goal of doing
at least 50 to 60 lakh rupees business in our first year."
To achieve it Prakash and the family appointed distributors
in Assam, Meghalaya and Manipur. They also began
visiting distributors and shop owners to market their
products. Soon they began receiving tremendous responses
because "The quality of our products is top-notch. With
Freshy, we make North-East's favourite range of pickles,
fresh juices, jams, sauces and more — we bring the
celebration of taste with the freshness and health of fruits
and vegetables," reveals Bikash.
Expanding the Horizons
The response was so huge that with Freshy, SM Group did
a roaring business of two – two and a half crore rupees in
just a year, "Surpassing all our expectations. And we knew,
that if we maintain the quality and freshness of our products
intact, we could expand the brand. And during the last two
decades, we did just that," shares Prakash.
Without looking back, the trio bought a huge plot of 57,000
Sq ft in Guwahati and expanded the plant by 2006.
"Encouraged by our father, the Chairman of SM Group,
we immediately expanded our product line to pickles,
sauces, jams, vinegar, other fruit juices and fresh food
items," states Prakash.
In 2009 SM Group have been contracted by a leading
Indian F&B brand Britania to manufacture and pack its
For those who are ready to slog and do the hard work
with immense patience and perseverance, nothing is
impossible, big or small. Not the business they are
doing or the aim they are going to accomplish.
The rising tale of a humble middle-class family to
becoming Freshy, North-East India's successful, favourite
and popular home-grown flagship brand of a hundred
crore, offering a fresh, natural, organic, healthy, tasty and
original range of freshly made fruit juices, pickles, sauces,
jams, and snacks, is a testament to the fact that Fortune
favours those who decide to make their own fortune.
Established in 2005, Freshy is the brand of food products
from S.M. Commotrade Pvt. Ltd.
As it happened with Prakash Goduka – now only 38 and
yet the Managing Director of SM Group of Companies,
back in 2005, when he along with his younger brother
Bikash Goduka visited an exhibition in Guwahati. Prakash
recollects that while roaming around the huge exhibition, he
came upon a huge crowd gathered around a small stall.
Curious he investigated and saw to his amazement that
people were gathered there to drink Lychee juice sold
cheaply by a Bangladesh-based company showcasing its
products at the exhibition. When Prakash himself tasted the
drink, an idea came to him as, to why no one from India
could think of a drink made of Lychee? "But since I could
think of it, then we as in family could definitely do it,"
thought Prakash.
Surmounting the Adversities
He discussed this idea with his father RK Goduka and
Brother Bikash Goduka, all living in Guwahati as a joint
family and surviving by selling 3000-4000 KG processed
tea to tea stall owners every month – again an idea of
Prakash, both the brothers were studying in college but had
to work harder since their family shifted their base from
Sivasagar to Guwahati.
"Those three-four years from 2002 to 2005 were the real
hardship. But I never felt down, as we were a family, and we
were together and we survived the hardship by selling
processed tea before the Freshy idea struck me and my
father and brother supported me in that," tells Prakash.
Freshy Inception of Ideas
The family from their own reserve and by taking loan from
friends & relatives – and set up a ready-to-drink orange
squash and lychee juice unit in a rented 3000 Sq ft area in
Always remember
fortune favours
those who keep
persistent in their
work forever.
“ “

popular biscuit brand 'Rusk, "Which we continued till 2013,
after which we commenced manufacturing and exporting
similar biscuits to Gulf Countries," says Prakash.
Post that, the company expanded into packaged drinking
water and also set up an additional fresh juice
manufacturing plant having a 1000 liters per hour capacity
in 2013 itself. By 2015 SM Group's turnover was hovering
over 20 crore rupees with an employee strength of 100.
Today, The company, with its vast and highly advanced
processing and packaging units oﬀers a range of food and
allied products to consumers across the key locations in the
North-East of India. High on quality and taste, Freshy
products are trusted and loved by consumers across age
groups.
A Hallmark of Health, Freshness and Purity
Freshy products are today a hallmark in quality and
trustworthiness. This has been earned with its single-
minded focus on ensuring that its processing units are in the
most hygienic of environments and technology for
eliminating any adulteration is the most modern in the
industry. It employs a multiple-stage testing process to
ensure that only the choicest and the freshest of the produce
are picked as raw materials.
For this, it only partners with the most reputed of farms,
orchids and experienced suppliers. Bikash Goduka he
himself personally looks after the procurement of fresh fruit
& vegetables to ensure quality. Every fruit, vegetable, herb
and condiment samples are thoroughly checked to ensure
the highest of quality, Freshy stands for. Its ﬁltering and
cleaning processes ensure that only the best enters the next
stage of processing.
With investments in technology and machines, Prakash and
the team ensure that every aspect of the processing
including water sources, pulping, mixing, and cutting up to
packaging and storing of various products is done in a dust
and adulteration-free environment. Prakash says, "Our
inspection processes involve the most stringent of quality
measures to ensure that only what's worth being called a
'Freshy' product reaches out to the consumers."
The Spirit of Excellence
It is in Freshy's core values that the team must conduct its
business fairly, with honesty and transparency. Everything it
does must stand the test of public scrutiny. The Spirit of
Excellence is the guiding force for the company.
"It is aligning with these core values, our mission and
vision that during the pandemic, we set up a face mask
production unit and are planning to launch our range of
personal health care products this year," reveals Prakash.
The Future Benchmark
As an exemplary leader and visionary entrepreneur,
Prakash's wisdom full of advice to the budding aspirants
and enthusiasts trying to make it big in the business world
is straightforward. "When it comes to your business or goal,
nothing is big or small. Instead of blaming luck, if one
should keep doing hard work then sooner or later, they are
going to be lucky. Always remember fortune favours those
who keep persistent in their work forever."

Leadership
Hacks
in the Digital
Age

India's 40 under 40 Brightest Business Leaders 2022.pdf

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