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Law firm sites presentation
- 1. BE THERE OR BE SQUAREJuly 8th, 2015 Search Optimization Redefined: First Page Means BIG Business. August 13th, 2015 Social Media: The Steps to Success Full schedule at www.insivia.com/seminar
- 2. Andy Halko @andyhalko Insivia @insivia LAW FIRM WEBSITES WHAT WORKS & WHAT DOESN’T
- 3. THINK SMART. ACT BOLD. CREATE STRATEGIES AUDITS CONSUMER RESEARCH PERSONA DEVELOPMENT POSITIONING CHANNEL PLANNING STRATEGIC PLANS SALES PROCESS MAPPING MESSAGE DEVELOPMENT REACH PROSPECTS SEARCH OPTIMIZATION PPC / ADVERTISING CONTENT MARKETING SOCIAL MEDIA E-MAIL MARKETING MARKETING AUTOMATION DIRECT MAIL PUBLIC RELATIONS CONVERT LEADS WEB DESIGN MOBILE APPS INTERACTIVE EXPERIENCES WEB APPS / TOOLS VIDEO MOTION GRAPHICS MICROSITES A/B TESTING CLOSE SALES E-COMMERCE PRODUCT CONFIGURATORS ONLINE ESTIMATORS PRESENTATIONS SALES COLLATERAL AUGMENTED REALITY ONLINE PROPOSALS CRM
- 4. VALIDATION THOUGHT LEADERSHIP LEAD GENERATION PRIMARY GOALS FOR LAW FIRM WEBSITES
- 8. THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE GEORGE BERNARD SHAW
- 9. BE STRATEGIC
- 10. OBJECTIVE 1: VALIDATION ARE YOU WHAT YOU SAY YOU ARE?
- 11. VISITORS FORM AN OPINION IN LESS THAN 3 SECONDS.
- 14. OBJECTIVE 2: THOUGHT LEADERSHIP CREATE VALUE TO WIN
- 15. VALUE IS KING Help me solve a problem Teach me something new Tell me a story Show me something I’ve never seen before Make me laugh, or cry, or cheer
- 16. CONTENT VALUABLE UNIQUE RELEVANT SEARCH INBOUND LINKS SOCIAL SHARES PHRASE FOCUSED SOCIAL POSTS SHARES VIRAL E-MAIL CONTENT SEGMENTS AUTOMATION CONTENT SEGMENTS PROFILES PPC LANDING PAGES SALES FOLLOW UPS TRADITIONAL TRADE SHOW DIRECT MAIL WORKSHOPS
- 19. RETENTION, REFERRALS + CLIENT GROWTH TEACH SOMETHING NEW THANK FOR BUSINESS EXPLAIN NEW SERVICES ASK FOR REFERRALS CONNECT WITH OTHERS SPARK A CONVERSATION ESTABLISH EXPERTISE
- 20. OBJECTIVE 3: LEAD GENERATION YES, IT IS POSSIBLE
- 24. NURTURE Check out our Case Study on Mid Market EMAIL 1 2 Days later EMAIL 2 10 Days later EMAIL 3 30 Days later Join our Webinar on 2014 Tax Insights Schedule A Mid-Market Tax Specialist
- 25. CLOSE
- 26. TRENDS WHAT SHOULD YOU BE DOING NOW?
- 29. PRIMARY SITE MANUFACTURING CAREERS PATENTS MICROSITES Focused sites for More impact. PRODUCT SERVICE VERTICAL AUDIENCE
- 31. MEASUREMENT GOALS WITHOUT ACOUNTABILITY ARE NOT GOALS
- 32. GOOGLE ANALYTICS TONS AND TONS OF DATA
- 33. WHAT MATTERS TOTAL VISITS BOUNCE RATE SOURCES GOAL CONVERSION SHARES
- 34. INTERPRET DO NOT RELY ON SINGLE POINTS OF DATA. ANALYZE LONG-TERM COMBINE DISCOVERIES ALWAYS BE TESTING
- 35. TAKEAWAYS GET STRATEGIC VISUALS & MESSAGE ARE HUGE LAW FIRMS CAN GET LEADS MEASURE & INTERPRET
- 36. Where can I go from here? • Website Audit • Strategic Consulting • Custom Workshop • Classes GOT QUESTIONS? Check out information on Future seminars or access slides from past ones at insivia.com/seminar