1. SEARCH
OPTIMIZATION
BOOTCAMP
First Page Results Drive Big Business

2. THINK SMART .ACT BOLD.
A growth & innovation agency.
STRATEGIC
CONSULTING
rganizational vision, lead
generation strategy &
campaign development
o drive top line growth.
Market + Audience Analysis
on + Strategic Development
Training + Education
DIGITAL
BUSINESS
Engaging prospects, customers,
partners, employees,
candidates and investors
through digital solutions.
Websites + E-Commerce + Portals
Interactive + Apps
Video + Animation
INBOUND
MARKETING
Lead generation and refer
tactics built upon expert
strategies and focused on
constant improvement.
Tactical Planning
Marketing Campaigns
Conversion Optimization

3. 12 Billion
Monthly GOOGLE SEARCHES

4. NO MATTER YOUR BUSINESS,
OPPORTUNITY EXISTS
70
“Cleveland Architects”
6,600
“Indestructible Dog
Toy”
500
“Cleveland CPA”
2,900
“Rupture Disc”
1,900
“Homemade Ice
Cream Maker”
4,400
“Cleveland Restaurants”

5. GOOGLE MARKET
SHARE
GLOBAL DESKTOP
GLOBAL MOBILE

6. 93% of online
experiences begin
with a search engine.

7. NOW MOBILE
SEARCH IS
hugeand different.

8. SOCIAL WANTS A
PieCE OF THE PIE

9. TOP
RANKSDRIV
EBIG
RESULTS

10. FIRST PAGE CLICK
SHARES

11. THE BEST PLACE TO HIDE A
DEAD BODY
IS PAGE 2 OF GOOGLE
SEARCH RESULTS.

12. SEARCH IS NowCOMPLICATED

13. Recognition Wins
People will pick a recognized name if it is the
third result down over one they don't recognize.

14. Understand The
Business Model First

17. MOR
ESEARCH
ES
REVEN
UE
MOR
E=

18. So, How Does Your Site
Earn Google Cash?
relevance
value to searcher
experience
Is this what I was looking for?
Is this useful or entertaining?
Was the site easy to use?

19. ACCURACY +
RELEVANCY

20. user device location phrasing
Logged in or not Computer, Phone, Slate They know where you are Hummingbird
RELEVANCY CHANGES
WITH
MANY FACTORS

21. How do we
increase
our rank?

22. START WITH
UNDERSTANDING WHAT
YOUR AUDIENCE IS
LOOKING FOR
most valuable keywords
keywords
specifically for
quality traffic
keywords specific
to your product
or service
keywords used
from related
searches
keywords that
have high clicks
and low costs
all possible
related
keywords

23. Determine Your Phrases
With Subjective + Analytical

24. The Chunky Middle & Beyond

26. External
INTERNA
L
vs

27. External
Create real value.
Use a mix of media and
content types.
Distribute across
multiple channels.
Build links and
relationships.
Own your real estate.
Contribute.

28. Great SEO Happens
In The Middle
Targeting a keyword phrase
that will capture valuable
visits
So unique and enjoyable at
least 1/10 people who see it will
try to share it
Relevant to your
audience, location
and business

29. GOOD
CONTENT
VS. BAD CONTENT
VS.
BLOCKED SITE
EMPTY SOCIAL
MEDIA
VISITOR LET DOWN
HIGHER AD COST
INBOUND LINKS
SOCIAL SHARES
VISTIOR TRUST
CONVERSION

30. The Journey:
Inbound Marketing Is
A Long Term Investment.

31. Content Marketing Rules
Start with a strong
base, then work
your way up

32. MIX YOUR MEDIA
Youtube is the second largest search engine.

33. DISTRIBUT
Useeverychannel.

34. LINK BUILDING
Use partners, vendors and quality paid
linking.

35. OWN YOUR
REAL ESTATE
Sign-up for every platform
and fill in the info.

36. CONTRIBUTE
Offer your content and writing to other sites.

37. INTERNA
L
Create a great
experience.
Optimize the basics.
Be relevant.
Integrate tools to drive
external factors.

38. Speed Matters!

39. USABILITY MATTERS
It IS Not Just For Conversion
Highly usable sites get more inbound links, less bounces,
more repeat visits and scanned positively by Google.

40. CROSS LINKS +
STRUCTURECreate smart linking strategies and build your
pages for the search engines.
Hierarchy Tags
Blog + Resources Categorization
Cross Site Links

41. META DATA
Optimize meta data.

42. Black Hat Techniques
Spamming Words
Bad Content
Volume Links
Malice
Titles, pages, keywords, links A thousand links is not the answer
Hidden text, duplicate content, etc.Volume rather than value

43. Key Takeaways For 2014
Integrate other
marketing
Channel
s
Create value
&
relevancy
Get on social
media
Build a great
site
Optimize for
mobile

44. Q&Ainsivia.com/seminar
facebook.com/insivia
@insivia / @andyhalko