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An agency that creates conversations
Creative direction
            #week1
starting point
Author: Pelle Sjoenell (@pellesjoenell),
Executive Creative Director, BBH LA.

I believe Creative Direction isn’t just Creative Selection.
Creative Direction is about having a vision and making sure the vision is clear to everyone
involved. Having a vision is about leadership, constantly inspiring and instigating.

No one works for a Creative Director. Everyone works for the idea. The idea hires us and
we go to work.
http://bbh-labs.com/creative-direction-vs-creative-selection
o_O
Mobile + socialgame + challenge
 http://www.unbottleyourself.com/
Mobile + socialgame + challenge
 http://www.unbottleyourself.com/
Mobile + socialgame + challenge
 http://www.unbottleyourself.com/
Simple web + icons + videotutorials
 http://www.streetmatching.com/
app + content
 http://www.youtube.com/watch?v=uuLXteuwG4g&feature=player_embedded
digital and real in the same object / place
 http://www.newspaperclub.co.uk/
digital and real in the same object / place
 http://breakfastny.com/2011/03/instaprint-location-based-photo-booth-instagram/
digital and real in the same object / place
 http://www.dixonbaxi.com/2602
digital and real in the same object / place
 http://www.chrisoshea.org/hand-from-above
Surrealism
 http://www.chromercise.com/
Surrealism
 http://www.chromercise.com/
Convert each person into a specific communication device
 http://www.chromercise.com/
Social game + storytelling + crowdsourcing
 http://www.chromercise.com/
Social game + storytelling + crowdsourcing
 http://www.chromercise.com/
Social game + storytelling + crowdsourcing
 http://www.chromercise.com/
Social game + storytelling + crowdsourcing
 http://www.chromercise.com/
Social game + storytelling + crowdsourcing
 http://www.chromercise.com/
Social game + storytelling + crowdsourcing
 http://www.america2049.com
about us
i’move is word of mouth marketing. i’move is a connected
agency, a new way to create meaningful connections
among brands and people. i’move draws strategies and
drives actions for brands who are willing to demonstrate a
real commitment to the people with whom they relate.
i’move helps to create a brand identity for its clients.
i’move seeks to find non-conventional marketing methods
so that clients can obtain non-conventional, measurable
results. i’move employs digital and social media, uses
experiential marketing and PR, and creates brand content
in any and all media in order to help brands reach a higher
level of implication with its clients. At i’move we are
committed to the brand's challenge to achieve acceptance
and recognition from each person, one by one. This is the
moment of truth for brands in a connected market where
transparency is the only possible way forward.
agency
approach
Listen.
Sentiments Analiysis / Conversation tracking and
monitoring / Social Media Competitive Analysis /
Consumer Insights.
                                                                 Listen
Join & relate.
Social Media Brand Identity / Community Management /
Influencers programms / Online Public Relationships /
Product tests and applications.
                                                        Create            Join &
Create.
Digital Campaigns / Experciencial marketing / Social                      relate
Media Content and applications / Mobile Content and
applications / Marketing Strategy / Consumer Value.
thank you!
An agency that creates conversations




                 Barcelona                                         Madrid                          Buenos Aires
Address: Carrer de Valencia 209, Principal, 1ª            Address: c/ Constancia 24,    Address: c/ Perú 743, 2º Floor, Nº13
          Barcelona, Spain 08007                             Madrid, Spain 28002           Buenos Aires, Argentina 1068
          Phone: (+34) 935 323 002                         Phone: (+34) 914 458 853           Tel: (+54) 11 4361 0655

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An agency that creates conversations

  • 1. An agency that creates conversations
  • 4. Author: Pelle Sjoenell (@pellesjoenell), Executive Creative Director, BBH LA. I believe Creative Direction isn’t just Creative Selection. Creative Direction is about having a vision and making sure the vision is clear to everyone involved. Having a vision is about leadership, constantly inspiring and instigating. No one works for a Creative Director. Everyone works for the idea. The idea hires us and we go to work.
  • 6. o_O
  • 7. Mobile + socialgame + challenge http://www.unbottleyourself.com/
  • 8. Mobile + socialgame + challenge http://www.unbottleyourself.com/
  • 9. Mobile + socialgame + challenge http://www.unbottleyourself.com/
  • 10. Simple web + icons + videotutorials http://www.streetmatching.com/
  • 11. app + content http://www.youtube.com/watch?v=uuLXteuwG4g&feature=player_embedded
  • 12. digital and real in the same object / place http://www.newspaperclub.co.uk/
  • 13. digital and real in the same object / place http://breakfastny.com/2011/03/instaprint-location-based-photo-booth-instagram/
  • 14. digital and real in the same object / place http://www.dixonbaxi.com/2602
  • 15. digital and real in the same object / place http://www.chrisoshea.org/hand-from-above
  • 18. Convert each person into a specific communication device http://www.chromercise.com/
  • 19. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  • 20. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  • 21. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  • 22. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  • 23. Social game + storytelling + crowdsourcing http://www.chromercise.com/
  • 24. Social game + storytelling + crowdsourcing http://www.america2049.com
  • 26. i’move is word of mouth marketing. i’move is a connected agency, a new way to create meaningful connections among brands and people. i’move draws strategies and drives actions for brands who are willing to demonstrate a real commitment to the people with whom they relate. i’move helps to create a brand identity for its clients. i’move seeks to find non-conventional marketing methods so that clients can obtain non-conventional, measurable results. i’move employs digital and social media, uses experiential marketing and PR, and creates brand content in any and all media in order to help brands reach a higher level of implication with its clients. At i’move we are committed to the brand's challenge to achieve acceptance and recognition from each person, one by one. This is the moment of truth for brands in a connected market where transparency is the only possible way forward.
  • 27. agency approach Listen. Sentiments Analiysis / Conversation tracking and monitoring / Social Media Competitive Analysis / Consumer Insights. Listen Join & relate. Social Media Brand Identity / Community Management / Influencers programms / Online Public Relationships / Product tests and applications. Create Join & Create. Digital Campaigns / Experciencial marketing / Social relate Media Content and applications / Mobile Content and applications / Marketing Strategy / Consumer Value.
  • 29. An agency that creates conversations Barcelona Madrid Buenos Aires Address: Carrer de Valencia 209, Principal, 1ª Address: c/ Constancia 24, Address: c/ Perú 743, 2º Floor, Nº13 Barcelona, Spain 08007 Madrid, Spain 28002 Buenos Aires, Argentina 1068 Phone: (+34) 935 323 002 Phone: (+34) 914 458 853 Tel: (+54) 11 4361 0655