Employer Branding

Employer Branding
Employer Branding BEST PRACTICES Employer Branding2016
Did you know?
84% employees would consider leaving their current jobs for a company with an excellent corporate reputation
Companies have a well‐defined strategy for employer branding 17% Only Despite 87% companies acknowledging it's importance
70% 40% Lack internal support 49% Lack necessary tools Reasons for low adoption by employers Lack funds
>50% job seekers rank employer brand as the deciding factor to choose an employer
So how do we create an Irresistible Brand?
Transparent culture Clear‐cut work policies Great work‐life balance Global work opportunities Flexible and adaptable work hours 1. Honesty 78% candidates value honesty above all traits
CXO HR Collaboration is vital in building a rich, wholesome brand experience PR 2. Shared Responsibility STRATEGIC PROFICIENCY MANAGERIAL SKILLS BRANDING EXPERTISE
Consumer brand Employer brand 3. Align Consumer and Employer Brands <20% employers have perfectly aligned strategy But they enjoy 36% cumulative growth in shareholder value
Financial health Good training Strong management 4. Lower "Attributes Gap" EMPLOYERS OFFER WHAT JOB-SEEKERS WANT Employee benefits Pleasant working atmosphere Long‐term job security
5. Internal Branding Your employees are your most valuable brand ambassadors
1.RICH EMPLOYMENT EXPERIENCE 2. REWARDS AND BENEFITS 3. DIVERSITY 4. TRAIN YOUR EMPLOYEES Employee expectations, opportunities to learn, a personalized approach to employee lifestyle From financial rewards to medical insurance, company trips and free snacks A diverse workforce enhances creativity Friendly instructions, positive encouragement and guidelines on how to advocate your brand What works best?
Resources http://www.careerarc.com/blog/2015/06/38percentofemployeeswhowereletgo sharenegativeviewsofemployersnewcareerarcemployerbrandingstudy/ https://hbr.org/2013/12/howdiversitycandriveinnovation https://www.randstadusa.com/about/news/attributesgapwhatjobseekerswantand whattheyfeelemployersdeliverdifferrandstadsurveyreveals/ http://universumglobal.com/insights/consumerversusemployerbrand/ https://www.randstadusa.com/about/news/employerbrandinghonestyreallyisthe bestpolicy/ http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Ta lent_Brand_LinkedIn.pdf
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Employer Branding

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