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Sample Report On E- Commerce and Marketing by Experts

This is a Sample Document on "E- Commerce and Marketing" for students, prepared by an expert academic writer of Instant Assignment Help. In this sample report we explained the role of the marketing and marketing planning tool for promoting product awareness. We offer free sample documents to the students

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Sample Report On E- Commerce and Marketing by Experts

  1. 1. Sample Report On E- Commerce and Marketing
  2. 2. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. Executive summary Online marketing and e-commerce is a booming industry and thus, more number of retailers and consumers are shifting their business activities on the web. This has promoted the rise of issues with online marketing besides its major benefits for both companies and customers. There are various uses an online business and thus, it has to be designed effectively for dynamic markets. The report aims at analyzing online activities of a business and its customers for purchasing and selling of goods and services. It also explains ways in which payment can be done online and discussed concerns associated with the same in consumers markets. There are different promotional strategies which an online business may use for making their products and services visible and available for customers. The report has attempted to explain these strategies which are required to be aligned with customer benefits in markets. Research done in the report also deals with a number of factors which have to be considered by an online firm for dealing with issues involved regarding the same. There is a need for an online business to understand responses of customers towards its website and the changes in their demands as a result. Thus, report has explained ways in which the business can become customer-oriented while running a website online with efficiency and effectiveness.
  3. 3. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. TABLE OF CONTENTS INTRODUCTION ................................................................................................3 FINDINGS AND ANALYSIS .............................................................................3 Part A ....................................................................................................................3 Use of social media as a marketing tool............................................................3 Identify planning and implementation issues....................................................5 Part B.....................................................................................................................6 CONCLUSION.....................................................................................................8 REFERENCES....................................................................................................10 BIBLIOGRAPHY...............................................................................................12
  4. 4. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. INTRODUCTION The trend of e- commerce has been growing in the present scenario where almost every company restructuring its business plans an option of going online. This report is based on understanding the utility of social media in terms of promotion of small online retailer in UK named Etsy.com (Fiore and Kelly, 2007). The study identifies several planning and implementation issues that occur with the company. This report includes various promotional strategies that could be considered for the company for being successful in market competition and achieves customer satisfaction. FINDINGS AND ANALYSIS Part A This section of the report deals in study of social media in affecting the promotion of the products at etsy.com and its role in developing awareness among the customers. It also identifies various planning and implementation issues that must be overcome to develop better awareness of the products. Use of social media as a marketing tool There are various people and marketing experts associated with the company and involved with company’s marketing planning. It has been important that company develops a better awareness of the products that will further help in attracting customers through various backgrounds. It has been evident that the trend of use of social media is increasing day by day that is a positive ray in terms of promotion of products through it (Fiore and Kelly, 2007). Etsy.com is also involved in promotion of its products through social
  5. 5. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. media and various options and tools available under social media to promote the products. These tools can be:  Facebook: Facebook is a social site that helps the company to promote its products by creating better awareness among all Facebook users. Large numbers of people who prefer online shopping are most probable o being the part of Facebook as it provides a comfortable and friendly environment to the people (Xanthidis and Nicholas, 2004). Etsy.com being an online store can also use its marketing and advertising over Facebook to promote its products (Petruzzellis, 2010).  Google+: This is another medium and a strong competitors of social networking site Facebook that provides better support to etsy.com to create better product awareness among people as most of the people are users of Google’s mail. This is also like other social networking sites and can develop better opportunity for etsy.com to create its product awareness (Duque, 2011).  Twitter: This social media marketing tool can be used by Etsy.com to provide updates and reviews across web. This also includes tweets of officials and includes various discounts and updates over the site and thus helps in promoting the products to the customers (Lynn, 2000).  YouTube: This is another social site that includes large number of video contents and can thus prove to be most powerful tool of marketing for the company. Etsy.com can develop a better visual advertisement and place it on YouTube to earn more customers and facilitate product awareness (Petruzzellis, 2010).
  6. 6. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. Identify planning and implementation issues There are various types of planning and implementation issues that online retailer like Etsy.com may face while creating better product awareness (Ryan and Jones, 2012). The company at the first hand would need to implement effective strategies in terms of overcoming these challenges. Some of these issues may be:  Team management: This involves managers at Etsy.com to involve in developing better plans and dividing the workforce into teams that have specific responsibility towards adoption of plans for social media marketing (Ryan and Jones, 2012). Each team must include individuals that provide better options and ideas in creating product awareness (Heathman, 2014).  Communication: This can be another and most obvious issue that may occur among the people of etsy.com is communication gap (Xanthidis and Nicholas, 2004). There might be difference in individual’s perceptions and ideas that may bring out clashes (Plant, 2000).  Change management and leadership: This is another issue that may arise in etsy.com where the leaders and managers may require convincing people in adapting to changes. Effective leadership style is to be adopted to convince workforce in working in coordinated ways and contributing better ideas (Plant, 2000).  Reliability on technology: This is another factor that can affect successful implementation of social media marketing for etsy.com. The technologies and tools that company plans to implement for marketing must be reliable and must facilitate profits in measurable terms (Khosrowpour, 2004).
  7. 7. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality.  Effective plans and objectives: This is another issue that can occur in planning or implementation by etsy.com for facilitating successful product awareness among the population. This requires the company to analyse all possible risks that occur during planning and develop better monitoring mechanisms for each plan (Gard, 2013). Part B There are different promotional strategies that can be considered by Etsy.com in creating its product awareness and developing better promotional schemes for its products. The various promotional options that can be used by etsy.com are:  Social media marketing: As explained above the company can take up the option of social media marketing that will help in promoting the online groceries and products to the customers and develop a better awareness (Shalhoub, 2007).  Advertising and personal selling: This is another way that company might adopt towards creating awareness of the products of etsy.com by effective advertising and also involving in personal selling its products to its potential customers (Khosrowpour, 2004).  Customer relationship management: This is another way that Etsy.com can take up to attract more and more customers towards the company and its products. This online retail store can keep a better relationships and contacts with its customers and also providing benefits and offers (Plant, 2000).
  8. 8. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality.  Discounts and sale: This is another way that can be taken up by etsy.com to improve its sales and attract more customers towards the products through attractive sales and offers (Gard, 2013). Benefit to customers Benefit to customers in this the company need to understand the benefits that Etsy.com promotions will have on the customers. This will include all schemes that can attract the customers and thus ensure better success of organization. The company must effectively decide its pricing and profit margins that will benefit both customers and company (Duque, 2011). Expectations of customers Further etsy.com also needs to effectively understand the needs of the customers. They can involve in marketing research and thus identify customers’ needs, demands and expectations. Moreover, customers also expect geniuses within the products they purchase from online website like etsy.com and also require that company offers sound information regarding the same. They expect that firm provides them with necessary information regarding payments and funds transfer as well as procedures for the same (Fiore and Kelly, 2007). Organizations’ response to customer’s demands Organization responds in strategic ways to demands of customers as it has to see the types of reposes of its competitors in markets. Responds of etsy.com has to be both market as well as customer-oriented with an aim to fulfil needs of customers and markets. Markets involve consideration of competitors and thus, firm’s responses have to be quite strategic and effective
  9. 9. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. (Ryan and Jones, 2012). Company reacts to demand of customers through its advertisements to make them aware of changes made to product lines. Further, company also considers reaction of competitors and accordingly reacts to market demand to compete well with rivals in industry. For example, a competitor firm using a number of different channels of distribution can also be copied by etsy.com to cater demand from markets and to deal with competition (Shalhoub, 2007). Resources of the organization including staff and skills Resources of organization involve servers, technicians, and human resource in marketing, operations and finance departments. These involve sound workforce who are trained and dedicated towards attainment of their individual departments. They acquire resources in terms of severs upon which the entire website is running and thus, it has to be efficient and responsive to changes taking place in industry and market (Xanthidis and Nicholas, 2004). Thus, organization has acquired competent and right resources in terms of human resource, capital, and supply chain partners. Supply chain partners are also very crucial for success of company as they are responsible for being effectively responsive to changes and demand of customers in market. Thus, they have to be quick and efficient in delivering products ordered by customers (Lynn, 2000). CONCLUSION The report has explained the operations of a small online retailer company which is based in the UK namely etsy.com. It has explained was in which social media can be used by firm in terms of marketing planning tool for
  10. 10. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. promoting product awareness. For this, company needs to have promotional strategies so that products can be promoted in different ways at different areas in the UK. It has also explained key aspects of marketing which can benefit small company in markets. Report has highlighted needs of consumers as well as factors that affect their needs and thereby help company become effectively responsive to demand from markets. For this, company also requires various necessary actions to be carried out with required resources for effective flow of functions related to marketing and delivering of products to customers.
  11. 11. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. REFERENCES Journal Duque, M., 2011. Tourism's destination dominance and marketing website usefulness. International Journal of Contemporary Hospitality Management. 23(4). pp.552 – 564. Fiore, G. S. and Kelly, S., 2007. Surveying the use of sound in online stores: Practices, possibilities and pitfalls for user experience. 35 (7). pp.600 – 611. Lynn, F., 2000. The Dynamics and Economics of Channel Marketing Systems. Handbook of Business Strategy. 1(1). pp.349 – 361. Petruzzellis, L., 2010. Mobile phone choice: technology versus marketing. The brand effect in the Italian market. European Journal of Marketing. 44(5). pp.610 – 634. Xanthidis, D. and Nicholas, D., 2004. Evaluating internet usage and ecommerce growth in Greece. Aslib Proceedings. 56(6). pp.356 – 366. Books Heathman, B., 2014. Conversion Marketing: Convert Website Visitors to Buyers. Made For Success Publishing. Khosrowpour, M., 2004. The Social and Cognitive Impacts of E-commerce on Modern Organizations. Idea Group Inc (IGI). Plant, T. R., 2000. Ecommerce: Formulation of Strategy. Prentice Hall Professional. Ryan, D. and Jones, C., 2012. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page Publishers. Shalhoub, K. Z., 2007. The Diffusion of E-commerce in Developing Economies: A Resource-based Approach. Edward Elgar Publishing. Online Gard, S., 2013. Meet the small business owners who are profiting from online retail. [Online] Available through:
  12. 12. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. <http://www.theguardian.com/small-business-network/2013/jun/21/online- retail-profiting-small-business-owners>. [Accessed on November 2014].
  13. 13. Toll Free No. +44-203-868-1671 Mail Us: help@instantassignmenthelp.com Get Best Assignment writing service by the expert writers of Instant Assignment Help at an affordable price with unique content quality. BIBLIOGRAPHY <http://blog.wishpond.com/post/57620450618/guide-to-social-media- marketing-for-etsy-stores> <https://blog.etsy.com/en/2014/social-media-tips-from-an-etsy-expert/> <http://www.mindtools.com/pages/article/newLDR_51.htm> <http://toolkit.smallbiz.nsw.gov.au/part/21/103/476>.

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