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Using Web 2.0 for B2B Communications and Marketing June 25, 2007 Sarah “Intellagirl” Robbins
YouTube produces over   3250   hours of content every day That’s the equivalent of   135   always on TV channels 91%  is   NEW   content
82 million blogs
There are over   60 BILLION  e-mail messages sent each day  
40 exabytes   (40 Billion Gigabytes) of unique new information will be generated worldwide this year.    That's more than the entire Library of Congress ... a LOT more ... =  296,000 Libraries of Congress   .
WHAT IS  WEB 2.0 ?
Web 2.0:  Coined by Tim O’Reilly in 2005
Prosumer
Flickr.com Prosumer
wikipedia.com Prosumer
Cafepress.com Prosumer
Remote  Applications
Gmail.com Remote Apps
Slideshare.net Remote Apps
Social
Linkedin.com Social
Jaiku.com Social
Application Program Interface
Del.icio.us API
Attendr.com Googlemaps Attendee list from registration page Technorati Del.icio.us Flickr Mashup
SecondLife.com Mashup
Warning : Next slide contains blatant self promotion! !
 
 
WEB 2.0  IN ACTION!
Blogs, RSS, and Podcasts! Oh My!
Prosumer video, voting, marketing
Prosumer, multimedia
Other Examples
Prosumer, interactive, social
Google: Gmail, Docs,  Notebook, Reader
Custom Mashups Instant Resource  Location
Social Network Apps Com ing Soon To LinkedIn!!
 

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Web 2.0 for B2B Communications