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Australia Business Arts Foundation Developing A Marketing Strategy 090210

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Fleur Allen

Developing a Marketing Strategy presentation for Visual Artists

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AUSTRALIA BUSINESS ARTS FOUNDATION ,[object Object],[object Object],[object Object]
WHAT IS MARKETING? ,[object Object]
DEFINITIONS OF MARKETING ,[object Object],[object Object],[object Object]
“ THE RIGHT PRODUCT, IN THE RIGHT PLACE, AT THE RIGHT TIME, AT THE RIGHT PRICE” ADCOCK. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
SO WHAT DOES MARKETING IT INCLUDE?
HOW TO DEVELOP A MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SET MARKETING GOALS ,[object Object],[object Object],[object Object],[object Object]
Female 40s Professional Business Owner Health industry Western Suburbs Health industry Western Suburbs
Female 30s Professional Business Owner Health industry Northern Suburbs Health industry Northern Suburbs
Female 50s Professional Education industry East Suburbs East Suburbs
Female 30s Professional Mining industry CBD CBD
Female 40s Professional Business owner Health industry Western Suburbs Health industry Western Suburbs
Female 40s Professional Business owner Finance industry Southern Suburbs Finance industry Southern Suburbs
ANALYSE PAST SALES ,[object Object],[object Object]
C YOUR TARGET MARKET ,[object Object],[object Object],[object Object],[object Object]
DEVELOP A PLAN TO SUCCEED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],* Newsletters * Exhibitions * Information * Graphic Design How to select the most appropriate and cost effective marketing tools to reach clients, buyers and patrons . Identify the best tools to achieve your marketing goals and plan
MEASURE IF THE MARKETING TOOLS ARE SUCCESSFUL
RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],Fleur Allen PO Box 9034 Nicholson Road SUBIACO 6008 Western Australia Tel/Fax: (08) 9380 6539

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Australia Business Arts Foundation Developing A Marketing Strategy 090210

Notes de l'éditeur

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  11. Return to the tools selected and discuss if they are measurable _____________________________________________________________________ and therefore successful. Plan when to review. _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
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