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The Science of Building Community Engagement

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The Science of Building Community By Jennifer Sable Lopez Director of Community at SEOmoz @jennita
I’M MUCH MORE INTERESTING ON THE INTERNET
You’re ready to be interested. 5 Steps.
1. Find Your People
Advocates, Influencers, Prospective Clients 1. Find Your People
Followerwonk @jennita #ID2013 Search what people say about themselves
Followerwonk @jennita #ID2013 By hovering over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.
Followerwonk @jennita #ID2013
Followerwonk @jennita #ID2013
Twitter Search @jennita #ID2013
Google+ Search @jennita #ID2013
Pinterest @jennita #ID2013
@jennita #ID2013
1. Find Your People 2. Find Their Interests/Passions
Rapportive @jennita #ID2013 Jackpot baby!
@jennita #ID2013 What types of questions do they ask/answer
Advanced Searches @jennita #ID2013 What do they pin??
1. Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About
Community Content Curation @jennita #ID2013 http://www.seomoz.org/webinars/social-content-curation
Topsy @jennita #ID2013
LinkedIn Today @jennita #ID2013
Rowfeeder @jennita #ID2013
Rowfeeder @jennita #ID2013
Rowfeeder @jennita #ID2013
Twitter Lists @jennita #ID2013 They *are* good for something!
1. Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About? 4. Now, Engage
@jennita #ID2013 Schedule tweets + Review Analytics
@jennita #ID2013 Connects to the apps you’re already using
@jennita #ID2013 Content Roundup Create an email Write a post Make a video
@jennita #ID2013 Promoting them = them promoting you
Talk about what *they* care about @jennita #ID2013
And what *they* love @jennita #ID2013
1. Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About? 4. Now, Engage 5. Test, Test, Test
Bitly links @jennita #ID2013
Google+ Ripples @jennita #ID2013
Google+ Ripples @jennita #ID2013
Facebook Insights @jennita #ID2013 Top engagement from “fun” posts Fun posts Content
Start With A Question @jennita #ID2013
Review the Data @jennita #ID2013 http://danzarrella.com/infographic-exclamation- points-get-more-retweets-but-fewer-clicks.html
Continually try new things.
Show you’re interested.
Jennifer Sable Lopez Director of Community at SEOmoz @jennita jen@seomoz.org Thank You

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