Interactivity Digital 2013 presentation by Marty Weintraub of aimClear

1. What aimClear
Would Say About
KPIs Given 8 Minutes
Marty Weintraub, Founder & Evangelist
@aimClear

11. The goal is to grow traffic,
awareness, conversion
and/or interstitial goals at
an agreed upon and
reasonably attainable
CPA.

13. Preproduction
Research
Strategy & KPIs

14. Work with Client to
establish reasonable and
prudent mutually agreed
controlling strategy &
KPIs to guide channel
tactics.

15. *
*

20. *

21. *

23. Facebook Fans Dumb Ass Meter
Community Management KPIs / % Psychographic Segments
*

26. Use FB Ads Tool To
Measure Community Focus

27. What Is Community
Density Analysis?

34. Multidimensional Share Of Voice
Branding KPIs/ Share Of Voice
*

35. One Dimensional “Share Of Voice”

36. Multidimensional SOV = Brand +
Concept / Competitive

37. Amex
("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels
OR Cruise OR Vacation)
MasterCard
("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR
Vacation)

38. Amex
("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels
OR Cruise OR Vacation)
MasterCard
("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR
Vacation)

40. Amex
("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR
Vacation)
MasterCard
("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)

41. Amex
("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)
MasterCard
("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)

45. *
*

48. Thank You!
Marty Weintraub, Founder & Evangelist
@aimClear