What’s the Difference Between Logo Design and Branding.pptx

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WHAT’S THE DIFFERENCE
BETWEEN LOGO DESIGN
AND BRANDING?
Pune | Mumbai | London

The general notion is that ‘logo design’ and ‘branding’ are one and the same.
Many times, the two terms are even used interchangeably as synonyms.
Even though the two are closely related and must work together cohesively,
they are very different activities.
Logo design is the act of designing a logo, while branding is the process of building
a brand. To understand the difference, it is vital to understand the concepts of
a logo and branding.

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What is a Logo?
A logo is a graphic design that is a combination of both text and images, that works as the identification of your brand and company.
It tends to directly reflect your brand image and values.
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Elements of Logo Design
Now that we are familiar with Logo Design, let’s check out the various logo elements:
1. Typography 3. Colour 5. Design Elements
2. Imagery 4. Context

ELEMENTS OF
LOGO DESIGN
1. Typography
The main objective of typography is to arrange the
letters so they are easily legible and visually appealing.
Usually, a logo has typography that can range from
something that is a monogram styled single letter, to a
shortened form of the company’s name.
Now that we are familiar with Logo
Design, let’s check out the various
logo elements:

ELEMENTS OF
LOGO DESIGN
2. Imagery
Quite often, typography involves graphic symbols and
abstract elements of geometry also known as imagery.
logo elements:

ELEMENTS OF
LOGO DESIGN
3. Colour
The colour of your logo is an essential element of your
market identity. Businesses using a coloured logo design
can enhance brand recognition by up to 80%.
logo elements:

ELEMENTS OF
LOGO DESIGN
4. Context
Context is concerned with where the logo designs are
going to be applied. The most common places are
advertisements, business cards, websites and
social media platforms.
logo elements:

ELEMENTS OF
LOGO DESIGN
5. Design Elements
A static logo means that the graphic symbol remains the
same in all places where it is used, whereas, a dynamic
logo is one that transforms as per the context.
logo elements:

What is Branding?
Branding can be considered a distinctive practice in marketing that pumps life into
your engagement strategies. It is related to what the customer perceives while
considering a specific product or service provided by a business or company.
Branding consists of the practical and emotional impressions of customers towards a
company. It conveys a ‘gut feeling’ reaction that is incepted in a customer when he
comes across your offerings. Branding is the wholesome process of establishing a
brand.

Elements of Branding
1. Mission / Vision
2. Brand Guidelines
3. Logo
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4. Website
5. Additional Assets

ELEMENTS OF
BRANDING
1. Mission / Vision
These are the two basic elements of branding. A mission
statement should be in a few words yet elaborate in
meaning and convey the purpose of your company.
A vision, on the other hand, is a snapshot of the
company’s long term goals.

ELEMENTS OF
BRANDING
2. Brand Guidelines
Brand Guidelines are specified in a document in a way
that supplements your business goals, makes your brand
distinctive, and resonates with your audience. The
guidelines specify your brand voice, colour palette,
and fonts among others.

ELEMENTS OF
BRANDING
3. Logo
A logo is a graphic visual that becomes the distinctive
representation of your organization. A logo takes on
meaning, reflects emotions, or communicates a specific
message only when becomes a crucial part of
a larger brand.

ELEMENTS OF
BRANDING
4. Website
A website can be considered a digital representation of
your brand, where the opportunities for engagement are
very high. The website should be attractive while being
easy to navigate.

ELEMENTS OF
BRANDING
5. Additional Assets
These consist of other collaterals like event flyers,
business cards, stationery, packaging of products etc.

The Difference Between
Logo Design and Branding
Having understood the meaning and elements of both logo design and branding,
it can be inferred that branding is an overall process of instituting the image of an
organization or a company.
An important aspect of this is logo design, which is an integral component of brand
success. Logo design is essentially a visual element that facilitates the visual
communication of a business with its customers.
Branding can be considered to be a broader area that includes tangible and intangible
facets. It consists of your customers’ emotional reactions when they happen across an
element of your company’s branding like its logo, products, website etc.

HOW CAN INTERICS INBRANDS HELP
WITH LOGO DESIGN AND BRANDING?
INBrands is a part of Interics Designs and is a renowned brand consultancy, brand launch agency and
advertising agency in India with over 34 years of experience in this field. A talented team of strategists and
graphic designers means that Interics INBrands possesses the expertise and experience to be your ideal branding
partner to create effective logo designs, branding and brand launch strategy that kindles brand intimacy with
prospects.
When we work on our Integrated Branding Program, we come up with the right brand identity design and brand
positioning strategy to increase brand awareness and create brand intimacy. This also incorporates the design of
comprehensive and detailed brand style guides/manuals that allow for its usage and adoption across the
organization.
In furtherance of Brand Strategy, we also offer Brand Architecture to support future growth and create a Brand
Image with a captivating story for the brand that is conveyed through a strong Design Language that creates a
deep connection with the customers and increases brand intimacy.

ABOUT INTERICS IN-BRANDS
Interics INBrands is a division of Interics Designs - a branding agency in India with over 34 years
of experience as a design agency, brand launch agency and packaging design company in
India.
With a definitive portfolio of clients for brand positioning strategy, startup branding, corporate
identity program in India, product launch strategy, creative packaging design, spatial
branding and more, we offer the full range of branding services.

CONCLUSION
Branding can be defined as a process that helps an organization or business cement its wholesome identity with
the help of elements such as a website, logo, mission and vision statements. On the other hand, logo design is one
of the integral elements of branding and aids in appealing to prospects visually. These two elements need to be
complementary and cohesive for the creation of a unique brand identity.
Connect with Interics INBrands for your logo design and branding requirements
- visit www.intericsdesigns.com for more information.

DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.
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and assured results,
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What’s the Difference Between Logo Design and Branding.pptx

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