What Is Technical

On-page SEO is the
practice of optimizing
individual web pages in
order to rank higher and
earn more relevant
traffic in search engines.
Off page SEO refers
to techniques that
can be used to
improve the
position of a web
site in the search
engine
results page (SERPs).
Technical SEO
refers to the process
of optimizing our
website for the
crawling and
indexing phase,
without any
problems, and fixing
any errors.

What is Technical SEO?
• Technical SEO is the process of optimizing the crawling and indexing of your
website to achieve higher search rankings.
• Neil Patel, has a simple definition for technical SEO:
• “Any SEO work that is done aside from the content. Essentially, it’s laying a
strong foundation to give your content the best chance it can have to rank for
relevant keywords and phrases.”
• The main goal of technical SEO is to optimize the structure of website.
Some of the parts of Technical SEO are :-
• Structure of your website
• Meta Tags
• Usability & Friendliness
• Image Optimization
• Site Speed
• Any link Errors

Secret Technical SEO Tips To Boost
Your Website Ranking :—
• Make Your Website Mobile-Friendly
• Create and Optimise Your XML Sitemap
• Speed Up Your Website
• Optimise your site’s images
• Enable browser caching
• Do Technical site Audit
• Optimise Internal Links
• Use Canonical URLs to Avoid Duplicate Content Issues
• Install an SSL Certificate for Your Website

Technical SEO is considered to be most important
step in the whole SEO Process.
• Technical SEO helps our website to crawl, interpret, and index without any
problems.
• We use the term ‘Technical’ because there is nothing to do with content
or website promotion.
• If we have problems with Technical SEO, it will affect the SEO and we
couldn’t meet the expected results.
• To conduct a survey on website, we need to check the website technically
by Google Search Console.
• Google Search Console is an analytics part which says us about the
positive and negative drawbacks of website.

Some Checkpoint For Technical SEO
• Need proper Good Hosting Service for Your Website
• Must Need SEO Friendly URL and Canonical Urls
• Must need Page Title and Meta Description
• Must need Headers (H1 to H6) and Optimized Content
• Need Image Optimization and Image Alt tags
• Need Internal Links and External Links
• Need Robots.Txt File and XML Sitemap
• Must Need Responsive site
• Must Need Proper url redirection
• Proper use of https protocol
• Page speed optimization
• Blog and other learning content integrations
• Social and other sharing buttons and Integrating social profile
• Email subscription options
• Configuring Google analytics, Google webmaster and Google Ads
• Adding Google tag manager
• Must need Favicon

Canonicalization
Canonicalization is the process of choosing a preferred URL when there
are several choices for an individual page.
Canonicalization issues often occur with the homepage (for example,
if many different international URLs point to the homepage.)Tags
and redirects are used to solve these issues so that search engines do
not understand such URLs to be evidence of duplicated content.

Pagination
Pagination, often used for ecommerce categories when displaying lots
of products, can create crawler issues, duplicate content (similar to
canonicalization) or simply 'diluting' the relevancy of your content by
spreading it further.
Again, using the correct meta tags is the key to ranking effectively for
paginated content.

Error Pages and Redirection
Redirection is used to ensure users are served the most appropriate
content for them, which could be contextualized for their location,
language or device.
301
Redirects

Speed Optimization
Site speed can be optimized in a variety of ways including content
delivery networks, caching solutions, minifying code, asynchronous
loading or using Google's Accelerated Mobile Pages (AMP) HTML,
which does all of these things and more.

HTML Markup
HTML can be enhanced to give specific information to web crawlers.
This markup is needed to have content formatted at its best.
Examples include:
• Open Graph - telling Facebook how your content should appear
• Twitter Cards
• Language tags
• Title, description and header tags
• Structured data markup e.g. to show rich snippets in search.

URL Structure
The URL structure is yet another important technical factor in SEO. In the
early days the URL’s were so confusing. But now a days the URL’s include the
keywords which makes the search engine easy to understand what the page
is all about, & also attract the users to click on the link. Avoid underscores.
Examples are given below:
URLs in the early days URLs now
site.tld/page.php?page_id=502 site.tld/10-seo-myths-to-leave-behind

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