California Bar Business Law Section Essentials Webinar Series (Webinar: January 24, 2011).

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2. BEHAVIORAL TARGETING
INTERNET LAW CENTER

3. 310) 452-0401 www.internetlawcenter.net
bkelley@internetlawcenter.net @InternetLawCent

5. The Good

6. The Good

8. The Good?
$

9. The Good?

10. The Good?

12. (Jan. 2011)
(June 2010)
(Dec 2010)
(Dec. 2010)

13. Class Action Litigation
• Electronic Communications Privacy Act
• Computer Fraud and Abuse Act
Mortensen v. Bresnan Comm., CV 10-13-BLG-RFC (D. Mont. Dec. 13,
2010) (dismisses ECPA claim due to consent, CFAA claim survives)

14. Valdez v. Quantcast Corp. Complaint (Case No. 2:10-cv-05484-GW –
JCG) (quoting Ashkan Soltani, Shannon Canty, Quentin Mayo, Lauren
Thomas, Chris Jay Hoofnagle, “Flash Cookies and Privacy” (10 August
2009)

15. Valdez v. Quantcast Corp. Complaint (Case No. 2:10-cv-05484-GW –
JCG) (quoting Ashkan Soltani, Shannon Canty, Quentin Mayo, Lauren
Thomas, Chris Jay Hoofnagle, “Flash Cookies and Privacy” (10 August
2009)

17. Big Nose strikes again by buzusa @ flickr

19. Michelle Ward, aka The When I Grow Up Coach

20. Hogette 1 – Micki James @ Flickr
Michelle Ward, aka The When I Grow Up Coach

22. Our report and law enforcement action send a
clear message to industry: despite some good
actors, self-regulation of privacy has not
worked adequately and is not working
adequately for Americans consumers. We
deserve far better from the companies we
entrust our data to, and industry, as a whole,
must do better.
FTC Chairman Jon Leibowitz

23. Key Principles
Privacy by Design
Simplified Choice
Greater Transparency

24. Key Principles
Privacy by Design
Simplified Choice
Greater Transparency

26. • “The concept of do not track has not
been endorsed by the commission
or, in my judgment, even properly
vetted yet. . . .”
• Has “serious questions about the
various do-not-track proposals. . . .”
FTC
Commissioner
J. Thomas Rosch, Brand Week (Mar. 24, 2011)

27. • Endorses baseline commercial data
privacy principles that would fill any
gaps in existing U.S. law;
• Safe harbors against FTC enforcement
for practices defined by baseline data
privacy or self-regulatory codes;
• Limited rulemaking authority over
certain baseline fair information privacy
practices principles if it is established
that market failures require prescriptive
regulatory action; and
• National Data Breach Standards

37. All rise . . .
Wednesdays at 10 AM PT
WebmasterRadio.fm

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