For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. Selling Tickets to Shows and
Events through Social Media
Facebook does not work in UAE…
Unless you do it right!

2. Case Study – 01
• Event : 03rd Annual Dubai Dance Festival June
02nd-05th
• Organizers approach Ezy Biz with just 28 days
to spare.

3. Objective
• The Organizers hoped to sell 1600 tickets to
the main item of the Dubai Dance Festival -
“ Believe Me I’am a Dancer”
• These 4 shows were held at Souk Madinat
Jumeirah, The First Group Theater.

4. Solution
• Used every possible feature of Facebook
• Create a Group Page
• Events
• Tagging Photos and Sharing Videos
• Notes
• Sending Messages
• Facebook Ads

5. Event Photos
Solution

6. Create a Facebook Group

7. Create a Facebook Group

8. Facebook Events

9. Photo Tagging and Video uploading
• Friend’s friends get to see the Photo with our
name.
• Videos has the virality of been shared.

10. Facebook Notes

11. Sending Messages
• Gets right into your email inbox.
• Shows right on top of the Facebook.

12. Facebook Ads

13. Facebook Ads

14. Facebook Ads

15. Facebook Ads –Target Profiling
• Location - Country and City
• Age – We can select the exact age we are targeting at
• Birthday – we can place advertisements for each day
and 1.5 Million/365 =4100 persons in UAE will
receive a greeting from your Company.
• Sex
• Keywords - TV Shows, Movies, Hobbies, Books,
Sports, Music and Quotes

16. Facebook Ads –Target Profiling
• Education – University, High School or still studying.
• Work Place
• Relationship status – In a relationship, Its complicated (
God knows what this means!), Married or Single.
• Languages spoken - English, Hindi, Tamil, Phillipine
etc.,
• Connection – We can Target certain Groups, Pages,
Application Users and Event Attendees.

17. Results of the Dubai Dance Festival
• All 1600 seats were filled.
• Not a single Press, TV or Radio Advert.
• If 30% came from word of mouth the rest
came from the efforts on Social Media.

18. Another example from Web Uni

19. Webpreneur Camp Facebook Ads

20. Webpreneur Camp Facebook Ads

21. Key Learning from this Example
• People buy products only from those whom
they can Trust
• Website to be tested for Conversion
• Elements of Emotion to be built in the site

22. Facebook FBML Pages

23. Twitter Skin

24. Facebook Mini Sites

25. Facebook Mini Sites

26. Facebook Mini Sites

27. Facebook Mini Sites

28. www.facebookmovies.net

29. Thank You
mehraj@ezybizness.com
www.ezybizness.com