4. Stage 1: Launch
During this stage, 100% of a company’s focus is on launching the Big 4: LinkedIn,
Facebook, Twitter and YouTube. Some companies focus on the Big 4 Plus More, which
include things like Flickr, e-newsletters, blogs, SlideShare and other social media
platforms. But most companies kick things off by quickly getting into the Big 4 simply
as a way to have a social media presence.
The approach during this Launch stage is very executional with very little longterm
planning. The primary objective is simply to get started. Of course, the best way to
start any marketing initiative is to begin with an analysis of your target market’s needs
and how your initiative might meet those needs, but the Social Media Return On
Investment (ROI) Cycle is based on reality, not best practices. In other words, most
companies just jump into social media with very little forethought, even though best
practices would be to do some advanced planning.
Unfortunately, the results of the Stage 1 process are negligible. Oh, sure, you’ll be able
to claim that you’ve “got a social media campaign,” but you won’t really see much
traction unless you move onto Stage 2.
4
6. Stage 2: Management
During this stage, roughly 60% of a company’s efforts are focused on the Big 4 (or the
Big 4 Plus More). About 10% of the focus is on creative (content creation) and offer
development, 20% on tracking quantitative metrics such as traffic, inbound
links, Facebook likes, etc., and about 10% on qualitative metrics such as brand
sentiment, survey results and customer polls.
The approach during the Management stage is still very tactical, but the focus is on
mid-term instead of short-term results, which is good. The objective at this stage is to
engage prospects and customers in some way that gets them to connect with the
brand. Ideally, this would mean buying something, but it can also mean downloading a
white paper, Liking a Facebook page, responding to a survey or any other tangible
evidence that they’re connecting with your brand. The results during the Management
stage are typically a little better than the results during the Launch stage, but they’re
still not as good as they can be. Which brings us to Stage 3: Optimization.
6
8. Stage 3: Optimization
Most companies today are still at either Stage 1 or Stage 2. But there are also
companies have started to reach Stage 3. In this stage, about 25% of the focus is on
the Big 4 Plus More and about 30% is evenly split among creative and offer
development, quantitative metrics and qualitative metrics. About 25% of the focus is
on improving conversion and optimization of campaigns. Improving conversion and
optimization means tracking inbound leads and traffic across social media platforms
using Atlas and Dart tracking and watching those leads turn into customers, either on
e-commerce landing pages or through B2B lead generation programs. It also means
testing your way into success with social media campaigns. The final 20% of a
company’s efforts in Stage 3 include measuring the success of your campaign on an
ROI basis. That means you can measure a social media campaign on an ROI basis.
The process involves understanding your Customer Lifetime Value (the total revenue
the average customer generates for your business during the lifetime of their
engagement with you), then using your Customer Lifetime Value (CLV) to compare it to
the results generated by your social media campaign.
8
12. 1 On the top left corner, notice the table with numbers. These numbers provide
a rough snapshot of the search results – their popularity and general public
sentiment about the topic. You can run the mouse over each number for an
explanation of the metric.
12
13. 2 Underneath the table on the left-hand column are other
metrics presented as bar graphs. These are useful
summaries of what topics your keyword is associated
with, who the top users are that are interested in your
search term, and what sources have the most mentions of
your keyword. You will also notice a “Top Hashtags”
section. Hashtags are used to categorize and share
conversations on Twitter. If you’d like to learn more, see
our Twitter’s tutorial.
3 Next to each result is a colored dot that represents that
post’s sentiment, along with an icon that signifies the
original source of the content. A green dot means the
content is determined as positive, grey means neutral, and
red means negative. The sentiment results are 70%
accurate, based off research on the results, so reference
them with caution.
13
14. 4 Narrowing Your Sources: If you’re interested in seeing a certain type of
content, Social Mention lets you sort by source. Click on the source you’re
looking for at the top of the screen.
Some of the common sources include:
Microblogs - allow users to write posts up to a certain character limit.
These updates are posted by users of social networking sites such as
Facebook and Twitter.
Blogs - Lengthier posts that include articles, essays, and opinionated
notes.
Comments - These are posts by users on forums, blogs, message
boards, discussion boards, and news comment sections. During testing
of Social Mention, it does not appear that the “Comments” results are
comprehensive. Searching comments on Social Mention
does, however, provide a snapshot of what’s being said.
14
15. 5 After you have run a search, you can further narrow down results to exclude
any spam or frequent users posting irrelevant content. For example, if the
results are not useful because of frequent posts from a user you are not
interested in, you can choose to not show posts from them.
To do so, click on the advanced search option next to the search box.
Then, you can exclude specific users, exclude certain keywords, or specify
the location of mentions that you are interested in.
15
16. Return to the main page of Social Mention. Suppose you are only interested in
mentions of your search term on Twitter, for example. Enter in your search, then
click on “or select social media sources.” Check the Twitter box, then run your
search.
This method allows you to further narrow down your sources by checking only those
you are interested in. For Twitter-specific searches, it may be useful to search the
hashtags associated with your keyword or topic, to narrow down your results.
16
17. Your Wildfire Account is the central
place to build, edit, and publish all of
your Wildfire campaigns.
http://www.wildfireapp.com
17
19. 1 After signing in, select the Company Settings tab in the left side of the Dashboard
to personalize your profile.
Click on the “Basic Info” tab to set
your Industry
type, timezone, website URL, a
short company’s description and its
email address. Also you can select a
picture from your computer that
will be used as your profile
picture, for instance the logo of
your company. When you are
done, click on “Save”.
19
20. Add the Facebook pages, Twitter usernames and email connections that you want connected to this company.
Please note that, as with the basic information and locations, you will create separate social properties for each
company in your account.
Click the gear icon to go to your company settings, then select “Social Properties.” Social properties are divided
into those that you own or administer ("Your Properties"), and those that you do not own or administer ("Tracked
Properties"). Wildfire analytics will pull information from both the properties you own and properties you do not
own to display analytics.
To add a property you administer to Your Properties, click
Add button and follow the on-screen instructions to allow
permissions and connect your Facebook/Twitter account.
Remove properties by
A pop-up window will clicking "Remove"
ask you to authorize next to the name of
Wildfire Suite to use the property.
your (Facebook/
Twitter) account.
Select Authorize app
button to continue.
20
22. What Promotion Format Should You Choose?
Option 1: Sweepstakes Campaigns Option 2: Contest Campaigns
Sweepstakes vs. Contests - what’s the difference? What is a user-generated contest?
In a sweepstakes the winners are selected by a random draw; Entrants submit their original work (e.g.
there is no skill involved in winning a sweepstakes. In a contest photo, video, essay, recipe, t-shirt design, etc.) and either
the winners are selected either by a jury or audience voting or a public voting, the company, or a combination of both will
combination of both and the entries are evaluated according to determine the winner(s). Available contest formats:
the skill of the submission (e.g. a photo contest or a recipe Video contests
contest). Image contests (e.g. photo, logo, design)
Why run a sweepstakes? Essay contests (e.g. story, recipe, poem, idea)
Sweepstakes are a powerful way to: Multi-media contests (combination of essays, photos
build your email or mailing list and/or videos)
increase your fan base on your company social network page Why run a contest?
drive traffic to your social network page or website Contests are a powerful way to:
gather survey data (e.g. entrant must complete a brief survey increase brand awareness
before entering the sweeps) build a sense of community around your brand
educate customers (e.g. you can show prospective entrants a gather customer stories and identify ardent fans
video and ask them questions about it in your entry form) increase your fan base on your company Facebook page
build brand awareness drive traffic to your Facebook page or website
Option 3: Coupon/Giveaway Campaigns
What type of promotions can I distribute?
You can use our application to distribute coupons, vouchers or give-aways within the social networks and from your website.
Why distribute coupons/giveaways?
to encourage sales (e.g. of excess inventory)
to spread the word about a new product
to drive traffic to a company’s website
to generate leads or collect customer data (e.g. by having entrants complete an entry form before accessing their coupon)
to increase your fan base on your company Facebook page
to build brand awareness
How are the coupons redeemed?
Online: coupon contains a unique code that’s compatible with your online shopping cart
Offline: recipient can print out coupon and present it in store
22
23. 2 Getting Started with Promotions
Once you have chosen the app you would like to use, you will see the
promotion builder interface, which is broken down into tabs that will
allow you to build out your promotion step-by-step. All campaign types
begin with the “Campaign Details” and “Timeline” tabs, and end with the
“Banners” and “Publish” tabs. In-between, certain promotion types have
unique steps.
23
24. Building a Sweepstakes
Campaign Details Tab:
The campaign details tab is
where you’ll enter the specifics
about your promotion; including
the name of the promotion, a
description of any prizes
entrants stand to win, and
instructions or special
conditions that govern how the
promotion will run. Next to each
entry field is a red question
mark that, when mouse is over
will give further instruction on
filling the template.
24
25. Timeline Tab: Filling out the timeline tab is the second step in building any promotion and is where you will be prompted to outline
the length of your campaign. Most promotion timelines are segmented into three general periods: campaign starts, campaign
ends, and campaign offline. The difference between campaign end and campaign offline is that after a campaign is over it can remain
visible in the space it was published until the offline date is reached. The maximum amount of time for this is 90 days. The
significance of each is contextual, depending on the type of promotion. For instance, for a coupon campaign, the timeline consists of
“campaign starts,” “campaign ends,” and “coupon expires.” The overall idea, however, remains consistent. Also, note that time
periods are mutually exclusive. In other words, for a contest promotion, the submission period cannot overlap the voting period.
Time zones can be changed by clicking the red acronyms listed just right of the start/stop times for each period. Finally, keep in mind
a promotion will not appear, even after being published and added to Facebook, until the timeline start date has passed.
25
26. Entry Form Tab: The entry form tab is used for most promotion types, but not all, and is where you will decide what information is
required from users as part of their participation in your promotion. For instance, you might ask that they provide their home
address, phone number, and gender to successfully submit an entry into your promotion. If you are using the standard level of our app or
higher, you will be able to customize your entry form with additional drag-and-drop fields. To make changes to any field that you have
added to your entry form, mouse over and click the red “edit” link. Once you are editing a field, a checkbox will appear that says ‘This
field is required.’ Toggling this box determines whether or not a field will be mandatory.
Video, photo, and essay contest promotions will also
feature three gray “page” buttons running across the
top of the entry form tab in the builder, the middle of
which is titled “Upload Entry.” Here you can edit how
users will submit their media to a contest. Notice that
to the left of the entry form page and under the drag-
and-drop options are two more prompts, “Define
Campaign Eligibility” and “Define URL Re-Direct.”
Define Campaign Eligibility allows you to restrict
certain users from participating in your promotion by
age or geographic location. The location feature can
be as specific as U.S. state. The URL re-direct allows
you to insert a unique URL as the destination to which
users will be forwarded after entering your
promotion. This feature is reserved for the standard
level of all of our apps EXCEPT for the coupon which
does not include a re-direct option.
26
27. Banners Tab
The banners tab is one of the last
steps for building out any
promotion. You will be prompted to
upload up to three
images, depending on the type of
promotion you are building. These
will serve as the graphics for and
define the aesthetic of your
promotion. Dimensions are listed
on the generic banner fields, and
for the header banner, it is
recommended that all critical
information is kept to within the
520 pixel constraint. This ensures
that when the picture resizes from
the tab view of 520 pixels to the
canvas view of 760 pixels in width
on Facebook, it will not appear “cut
off.” Custom header banners are
only unlocked with standard pricing
and above. The regular 250x300
pixel center banner will display
below the header banner on the
promotion and serve as a visual
focal point for the campaign. The
feed banner is the image that will
display alongside news stories and
updates as people share and
interact with your promotion.
27
28. Rules Tab
The rules tab is where you will outline the guidelines for your promotion, specify prize redemption details, as well as underline
your rights and those participating in the promotion. Though thoroughness and transparency are highly advisable, this section
need not be completely exhaustive. Wildfire does not provide legal counsel in-house, and your privacy statement, rules and
disclosure will be up to you.
28
29. Publish Tab
The publish tab is the final step in all promotions. When you click “publish now” next to any of the four campaign channels, you
will be prompted to pay for the promotion with either a PayPal account or directly with a credit/debit card. Publishing in and of
itself does not make your promotion go “live” on Facebook, Twitter or other websites, though it is the first step.
29
31. 3 Monitor
Monitor is a juxtaposition tool allowing you to search and compare the Facebook and Twitter presence of different
brands and organizations. Facebook likes, Twitter follows, and Check Ins are all used to measure companies against one
another. Drawing such comparisons is as simple as typing names of interest into the text field, and allowing Monitor to
auto-complete your query.
31
32. Click compare, and track each entity’s trend. To save a drawn comparison, click "save" and it will be filed under "saved
comparisons." Under the same heading, "My Connections" stores all comparisons automatically generated from any social
properties you included under "Settings" in your promotion builder.
Monitor’s comparison tables now include checkboxes next to each social property included in a comparison so that users may
adjust the number of properties viewable in the table. This will allow users to create larger comparisons without the fear of
cluttering the chart with too many properties at one time.
If a name does not auto-complete in Monitor's text fields, this means the social media property in question is not already in the
system, in which case you'll need to copy and paste the URL for a facebook page or twitter user directly into Monitor.
32
33. To view the leader board powered by Monitor, where information about the best performing brands on Twitter and Facebook is
exhibited, you need to be logged out of your Wildfire account. The leader board is open to public viewing and automatically
updates to reflect jostling between brands as their social media performance changes. Facebook properties can be compared
by likes or check ins, and Twitter entities by followers, tweets and following.
33
34. Competitor Engagement Benchmarks for Monitor:
In addition to Like and Check-In comparisons, Monitor users can now view engagement comparisons for Facebook Fan Pages
that they specify. The data is Facebook’s 7-day rolling total of the ‘People Talking About This’ metric (the same number you can
see on everyone’s Facebook page). Monitor users may still view data on a daily or cumulative basis, but may now also view the
comparison chart for any date range going back to January 3, 2012. Note that engagement comparisons are only available to
logged-in users (i.e., this functionality is not available to the general public).
34
35. Engagement Rate Data
Monitor users can also now view "Engagement Rate" data for Facebook Fan Pages that they specify. A Page's Engagement Rate
is calculated by dividing its People Talking About This metric by its total number of Likes. This data may be viewed on a daily or
cumulative basis, and may also view the data for any date range going back to January 3, 2012.
35
36. Why XeeMe?
Don’t make your friends
search through hundreds of
social networks and sites
Don’t make them guessing if
you are there or not
Don’t just “hope” somebody
will find you through search
Nothing is more annoying
then reading a post or
comment and no way to
know more about the author
YOU can do a lot to be more
approachable and get way
more connections
http://xeeme.com
36
39. 1
The What's Up Status Line: It's a status line that is displayed at your XeeMe. Your XeeMe may be seen
more often than any other status line. It's like a status line on your business card that dynamically
changes content whenever you change it. Keep it up to date!
2 Your photo is a key and very unique logo-like personal brand element
3 XeeMe Social Scorecard: You will find three core
datapoints for each graph in this powerful social
media benchmark:
1) The general average value in darker green
2) Your own achievement in comparison with the
dark blue bar
3) The top achiever with the "bullet graph" to the
very right
Popularity The number of visits to your XeeMe
Engagement The number of visits you paid to your contacts from XeeMe
Connections The number of contacts in your XeeMe (across all networks)
39
40. 4
Presence Completeness:
--- Your XeeMe Profile ---
1) Photo - As a courtesy to everybody
visiting your XeeMe.
2) Country - Share at least your country with others.
3) Short Bio - The short bio is on top of your public XeeMe - don't miss it.
4) Birthday / Gender - Complete your birthday and gender (will never be shown)
5) Interests - Share your personal and professional interests
--- Your Social Network Presence ---
6) Social Networks on XeeMe - Have at least 3 of your social profiles listed
7) Contacts - Add your contacts. Have at least 25 to start with.
8) Visits - Share your XeeMe with contacts and grow visits to at least 50
9) Applications - Install at least FOCUS to manage your engagements.
10) Company association - Associate your profile with your company
Each of the 10 aspects account for 10% completeness. Your XeeMe may be the first touchpoint for many
new contacts, before they visit any of your social media profiles.
5 Your top social presences is a list of all social
networks that you participate in
40
41. Weekly average social traffic on
your XeeMee
Total social traffic on your XeeMe
since you started
You can use 'XeeCreds' (XeeMe
credits) for advertising
6
XeeScore - Your Social Presence Value
What means Social Presence Value? The value of your social presence can be determined by the level of
attractiveness. The more people visit your social presence (meaning all your profiles and networks) the higher
its value.
How do we compute the XeeScore? We track all the visits from your XeeMe to your social sites. The more visits
you are getting the higher your score. We track and compute the value daily, taking the last 7 days and the last 4
weeks in consideration.
How can I grow my score? Share your XeeMe URL on every post you do, on every comment, in your email
signature, on your presentations and add it as your primary go to URL on every social media profile. This allows
people to quickly check you out and get in touch on networks they prefer and gives you social connections - and
an increase in score.
What does NOT count? If you visit your sites yourself it does not count. Visitors who just visit your XeeMe but
then go away, gets no score. Your own activities in the social web i.e. Twitter, Facebook etc. does not count (we
are not an activity score).
41
42. 7
8
Presence Development Network Development
1) Your XeeScore is your key measurement "You can only 1) The larger the base the broader your reach As
manage what you can measure - and what you can you progress, your XeeMe will be in front of
manage can get done" The XeeScore is the quintessential people before they chose to visit you on any social
number representing your Social Presence Value. It's a network. Make it attractive and inviting. Your
key value that is created through visits from others based photo, your bio, your background data should be all
on its attractivness and your ability to advocate it. on.
2) Presence Definition Your presence is the sum of all 2) Growth through referrals Grow your network
profiles you setup and maintain in the social web. The through referrals. Your referral contacts build their
more you share your entire presence, thellllrger your social presence so you have it easier to find and
nework and the more attractie your content, the higher connect with them. Each of the referred friends
the social traffic from and to your XeeMe. build their own network and help further grow your
3) It's all about PRESENCE VALUE The Presence Value is own.
determined by a series of factors includin Inbound and 3) Outreach XeeMe has a powerful social
Outbound Social Traffic as well as the Amplification Value relationship manager. Once you reach a certain
(the differnce betweeninbound and outbound traffic). level you can install it and bring even more value to
XeeScore is the one number that is important to monitor your social presence.
presence value.
42
44. XeeScore Report shows the XeeScore over
time on a daily base for the last 30 days
What does it measure? It measures how
attractive your Social Presence is to a visitor of
your XeeMe by tracking all visits FROM your
XeeMe to the social sites you listed as a Key
Performance Indicator (KPIs) in the Social
Presence Value. It’s basically the sum of your
social traffic to your entire presence.
How can you improve? Your most significant
influence is to share your XeeMe as wide as
possible (Approachability). However the
XeeScore is actually created by the visits from
others.
44
45. What does it tell you?
1) It indicates how many people are
interested in your social presence
2) The more people know about your XeeMe
the higher the visits
3) Active networker see several thousand
visits per month
4) High numbers indicate that you are open
and approachable to others
5) Low numbers indicate that you are not
very interested in engaging with others
How can you improve?
1) Share your XeeMe in your email signature
and on your social network profiles
Profile View Report shows the number of visits to your 2) Sign blog posts or comments always
with http://XeeMe.com/username
XeeMe. Each time your XeeMe is visited from somebody
3) Wherever somebody want to get in touch
other than you, we record the visit. with you, ensure they find your XeeMe
4) Keep in touch with other XeeMe users and
learn how they grow their numbers 45
46. What does it tell you?
1) It indicates how relevant your various
profiles are to your contacts
2) It gives you a good idea on which networks
you need to be more present
3) You get an idea how important variety and
Social Traffic Report shows how often network diversity is
visitors on your XeeMe visited the 4) You may want to reposition some of your
respective profiles. networks on your XeeMe
5) You may want to expand your overall
presence to other places
How can you improve?
1) Share your XeeMe in your email signature
and on your social network profiles
2) Sign blog posts or comments always
with http://XeeMe.com/username
3) Wherever somebody want to get in touch
with you, ensure they find your XeeMe
4) Keep in touch with other XeeMe users and
learn how they grow their numbers
46
47. What does it tell you?
1) You see which networks and sites are most preferred by
your contacts
2) It indicates the level of attention you should pay to
those networks
3) Higher numbers indicate people prefer to look you up
on those sites
4) Lower numbers indicate that this sites are less
frequently visited
5) The position of the network on your XeeMe may help
Network Relevance Report shows your 25 most relevant networks. It direct visits
tells you how relevant the respective networks are based on visits How can you improve?
1) Groups are interesting, make sure your group links are
from your contacts to those social networks. Each time a visitor of
in the groups tab
your XeeMe clicks on any of your sites like LinkedIn, Facebook,
2) Add all your sites and networks so you get even more
Twitter, Blog, Website etc to visits you there is reported here. NOTE: detailed reports
This is not 'traffic' TO your XeeMe but the level of engagement FROM 3) Provide a short description of each link
your XeeMe to your actual social network or site. 4) Keep the list on the first tab to less than 15 entries.
5) Share how intense you use networks by setting it on
your XeeMe. 47
48. What does it tell you?
1) How active you are with your contacts.
2) A growing number indicates more activities with
your contacts over time
3) A declining number indicates your activity with your
contacts is declining
4) Less than 50,000 per month indicates moderate to
low engagement
5) Power networker see more than 200,000 points per
month
How can you improve?
1) Visit your contacts more often in the social web
Social Capital Report summarizes all your social engagement 2) Send notes to your contacts from XeeMe. You keep
activities in XeeMe that are related to activities supporting a record and get points
collaboration, engagement or contribution to your contact ecosystem. 3) Add contacts to Flights and gain with every single
The report counts visits to your contacts, notes you make about them task completion
4) Adding social sites to your clients help you engage
or send them, activities in Flights! and other similar activities. It is
on a wider variety of sites
your investment in the relationship building process. 5) Motivate your contacts to collaborate in XeeMe
and strengthen the relationships
48
49. What does it tell you?
1) How much attention you receive from other
XeeMe user
2) The development over time indicates
increase or decrease in engagement
3) Below 50 indicates that nobody in XeeMe is
really engaged with you
4) Over 1,000 per month means, your contacts
are very engaged with you
5) You may want to watch trends over time
Social Attention Report shows you the social attention you receive from other How can you improve?
XeeMe user as they engage in various ways with you. The number is an 1) Share your XeeMe with your contacts and
accumulation of social capital when people add you to their Flights! view your you increase the level of attention
profile, send you a message, keep notes about you and so forth. We do not 2) Create Contests with XeeMe/Compete! to
report any details about who is engaging with you and what exactly they do - increase the level of engagement
but you get a good indication from the meta data we accumulate. 3) Leverage XeeMe/Braino! for short education
programs to increase attention
4) Invite your contacts to collaborate with you
for instance in Flights! 49
52. Make your XeeMe look good
The 7 most important setup tips:
Make sure you have your photo up
Have a short and sweet bio
Have ALL your social sites on it
Add your online groups under
“groups”
Add your other sites and social
tools under “Others”
Share what’s on top of your mind –
and if it is to sell something that’s fine
too
SEO your XeeMe
Upload your contacts
Share your XeeMe with your friends
52
53. Tip #1 Upload your photo
Your photo is a key and very unique logo-like personal brand element
DO!
It’s all the same
person!
53
54. Tip #2 A short and sweet bio
Be professional but personal – short, yet informative
The XeeMe bio will most likely be your most read bio!
Example:
54
55. Tip #3 Complete your social presence
Give your contacts and the one you like to get the widest choice possible.
55
56. Tip #4 Share what’s on top of your mind
An ongoing and up to date way to share your most important ideas, concerns
or business opportunities – and it can be automatically tweeted.
56
57. Tip#5: Adding Google Analytics
Register for Google Analytics
Take your Account ID from the cryptic code
you will see
Enter the ID into the Google Analytics field
in your Profile Settings in XeeMe
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXXX-X']);
_gaq.push(['_trackPageview']);
… more code
57
58. Tip #6 – Setup your Social Address Book
Unlike your manually managed old address book – this is a dynamic social
profile repository – Upload your contacts
58
59. Tip #7 Let your contacts know how to find you
This is NOT an invitation to get another network
Just let your friends know where you are – so they can connect
59
60. Best practices summary
Make sure you have your photo up
Have a short and sweet bio
Have ALL your social sites on it
Share what’s on top of your mind – and if it is to sell
something that’s fine too
SEO your XeeMe
Upload your contacts
Share your XeeMe with your friends
60
61. The ultimate goal – as many visits as possible
Once you have setup your XeeMe well and you introduced it to your friends, your
“Profile Completeness” should be > 80%
Now enter phase II and make sure your XeeMe is everywhere you want to be
found: On LinkedIn, Twitter, Facebook, Google+, YouTube, Slideshare, Quora, etc.
61
62. HootSuite is the Social Media Dashboard!
Rather than being a social
network, HootSuite allows you to connect
to multiple social networks from one
1 website.
HootSuite helps organizations use the
social web to launch marketing
campaigns, identify and grow
audience, and distribute targeted messages
across multiple channels.
Using HootSuite’s social media
dashboard, teams can collaboratively
schedule updates to
Twitter, Facebook, Linkedin, Wordpress and
other social networks via web, desktop or
mobile platforms plus track campaign
results and industry trends to rapidly adjust
tactics.
http://hootsuite.com
62
64. Getting Started with HootSuite
1
2 3
Creating tabs and streams allows you to
perform and save advanced searches,
filter for content and manage lists and
followers. From the Getting Started tab
Click Create a New Tab, and then label
tab. Click Add Stream, and then add
You can improve productivity by managing all of
content you can monitor.
your social networks within HootSuite. Click a
social network to add, then click Connect and
type in your credentials.
Type the required information
and click Sign Up Now
4
Composing and sending messages allows you to create custom content for you to share with
your selected social networks. Click inside the compose field and type a message, then click
to select a social network from the profile picker and click Send Now.
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65. 5 6
HootSuite is available as an app for your mobile
The App Directory is a library of third party apps device
developed specifically for the HootSuite dashboard. With (iPhone, iPad, Android and Blackberry), and can
the app directory you can add be downloaded from your device's app store.
Flickr, YouTube, Tumblr, MailChimp, HubSpot and many From the Getting Started tab click Get the
more apps to your HootSuite dashboard. From the Getting Mobile App.
Started tab click Install Apps and click Install App beside
the app you want to add.
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66. Creating an organization
An Organization is the highest level entity in HootSuite. It contains all of the social networks, teams, and team
members relevant to that organization. When you create an organization, you automatically become the super
admin for that organization. Super admins can manage all aspects of their organization including adding and
removing team members, adding and removing social networks, creating teams and managing permissions.
Creating an organization allows you to allocate permissions to the team members who take care of your social
networks.
1. Click user profile.
2. Click Create an organization.
3. Complete details.
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67. Adding social networks to your organizations is essential.
Inviting members to join your organization ensures that you
Social networks are what are managed by your team
have the dedicated support you need in managing your
members from within your organization. Click Add a Social
social networks. Click Invite a Member and complete details.
Network, select social network and click Connect.
Setting permission levels affects what a member can access
and the actions they can complete. There are three
categories for permission levels: organization, team and
Create and manage teams that oversee your social profiles. social network. Click on your organization, team or a social
Click Add a Team and complete details. network and select Manage permissions.
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68. Streams
Streams host your social network content, and is very customizable. In streams you can create tabs and add
more streams, organizing your content as you see fit. You can also view profiles, reply to posts, utilize third-
party app functions (where applicable), and much more.
LinkedIn
Profile
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70. Analytics
Analytics is the measurement, analysis and reporting of social media data for purposes of understanding and
optimizing HootSuite usage. It is not just a tool for measuring web traffic but can be used as a tool for business
and market research. HootSuite's analytics can also help companies measure the results of various social media
campaigns on Twitter or Facebook. It helps gauge return of investment (R.O.I.), as well as provides data on
traffic and popularity trends which helps market research. Users can access Quick Analytics and Custom
Analytics by clicking the bar graph icon (Analytics button)/ from the launch menu. With Quick Analytics, users
can access Ow.ly Summary Stats, Individual URL statistics, Facebook Insights as well as Google Analytics.
In contrast, Custom Analytics are editable, adjustable, and revisable reports. The data contained in them are
compilable from many sources including Twitter, Google Analytics, Facebook Insights and Ow.ly.
Additionally, you may also supplement the data with textual commentary.
1
Click to create a new Report
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71. 2
You can buy HootSuite
points and choose any
of the existing
templates, or you can
choose the free one
3 Depending on the
chosen template you
have to enter the
appropriate
parameters
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72. 6
Depending on the
chosen template you Click to create your Report
can import as many as
analytic modules you
want in your Report
5
You can have more HootSuite Analytics
features if you upgrade to PRO edition
7
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73. References
• Axel Schultze, Xee Me How To -- Getting started
• FEMA, Social Media Monitoring Tools
• HootSuite, HootSuite Help - Get Started
• Jamie Turner, Understanding the Social Media ROI Cycle
• Wildfire, White Label User Guide - Self Service Manual
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