The document summarizes the results of a survey of over 400 cloud and hosting service providers in Switzerland and Europe regarding trends in the cloud market. Some key findings include: 1) Self-owned and carrier-neutral data centers are most popular in Switzerland, while in Europe the Netherlands had highest use of carrier-neutral data centers. 2) Currently, demand for traditional hosting exceeds demand for cloud services in Switzerland, though cloud demand is above the European average. 3) A majority of Swiss providers expect cloud services to account for 40-100% of revenues by 2015, showing the anticipated growth of cloud adoption.

1. WHAT’S NEXT FOR THE
CLOUD IN SWITZERLAND?
Survey data: CH v EU market trends
November 2013

2. CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in Switzerland and in Europe to examine the current state of
play in the cloud market. How are they addressing the growing demand for cloud?
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3. DATA CENTRE OF CHOICE
Self-owned and carrier-neutral data centres
are the data centres of choice for Swiss
cloud and hosting providers
Second most popular in Switzerland are
CNDCs
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In the EU, the Netherlands scored
highest for use of CNDCs. Spain, on the
other hand scored just 8% for preferring
CNDCs

4. CUSTOMER DEMAND TODAY
Demand for traditional hosting exceeds demand for cloud in Switzerland

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Demand for Cloud (IaaS) and Applications (SaaS) above the EU averages

5. CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years
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33% of Swiss respondents expect 40-100% of revenues to come from cloud by 2015

6. REVENUE IMPACT OF CLOUD
64% of Swiss respondents are positive about the revenue impact of cloud
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Of all those surveyed Spain and the Netherlands were more optimistic in this respect

7. KEY COMPETITORS
Service providers in Switzerland see local providers as their key competition
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The European trend could be explained by the fact that Pan- European and U.S. providers are
perceived as offering different products which target different requirements

8. STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by Swiss cloud and hosting service providers
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Looking underneath these figures, we found that a large majority (61%) execute 3 or more
strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

9. THANK
YOU
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