More Related Content Similar to Presentation Edenred marketing forum venise International Marketing Trends conference 2014 Similar to Presentation Edenred marketing forum venise International Marketing Trends conference 2014 (20) More from IntoTheMinds (20) Presentation Edenred marketing forum venise International Marketing Trends conference 20143. The inventor of Ticket Restaurant...
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4. ...Exported in 40 countries
Europe
Austria
Belgium
Bulgaria
Czech Republic
Finland
France
Germany
The Americas
Argentina
Peru
Brazil
United States
Chile
Uruguay
Colombia
Venezuela
Mexico
Greece
Hungary
Italy
Luxembourg
Netherlands
Poland
Portugal
Romania
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Asia - Pacific
China
India
Japan
Singapore
South Korea
Taiwan
Turkey
Africa & Middle East
Lebanon
Morocco
South Africa
South Sudan
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6. Edenred business model & expertise
Business Model
2 main value added
Build
Networks
One-to-one, Day-toDay relationship
Simplify
processes
Reduce process costs
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7. Where we are today…
2013
World
leader in benefits
Major player
in B2B prepaid
services
30%
market share
worldwide in
benefits
40
countries,
of which >60%
in emerging
markets
6,000
employees,
of which 30%
in sales
610k
clients
(companies
and public
institutions)
38m
beneficiaries
of our four families
of solutions
1.3m
affiliates
(restaurants,
service
stations, etc.)
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9. Increase and track relationships
RELATIONSHIPS
ENABLERS
Benefic
iaries
Digital
allowing to know
Beneficiaries
(individual account, …)
Affiliates
Solution strategy
Programs
Solution
Services
Direct relationship
with Beneficiaries
through web portals
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10. From a transaction …
… to a world of information
Digital
transition
From transaction…
Beneficiary
… to information
New business
Affiliate
Beneficiary
Digital
transactions
Affiliate
data
collection
Focus on the transaction
with a first level of client’s
programs customization,
thanks to digital
A world of information
and interaction with
stakeholders, creating
growth opportunities
Enrich the beneficiary
experience through
mobile
Develop solutions
for Affiliates &
Beneficiaries
market driver
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14. Innovate and launch new products
Business developers
Corporate venture capital
Innovation pipeline
BD seminar
BD community
view on the Partech
deal flow
open-innovation
58% digital solutions, > 30 solutions launched in 3 years
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15. Takeaways
New products
Strategy to nurture a continuous innovation
process
Digitalization
Digital as an enabler of new business opportunities
Data
management
From a transaction to a world of information
B&B
Benefits and Behaviors: 2 key elements of
Edenred business approach
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16. Innovation is the ability to convert ideas into invoices
L. Duncan
Damien Joannes
Business Developer Southern Europe
Tel : +39 02 2690 4407
Cel : +39 342 1758930
E.mail: damien.joannes@edenred.com
www.edenred.com
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