Content Marketing is an uphill Battle

1. Content Marketing: Enhancing Your Strategy
By: Evan Bruton

2. What is Content Marketing?
 “Content marketing can be defined as the creation and distribution of
meaningful insights, perspectives, and best practices that are valuable to a
specific audience. The aim is to retain existing clients including doing more
business with them and to attract new high-quality clients.” ~Bruce Rogers

3. Knowing the Life Cycle of Content
Marketing
• Knowing the function of the life cycle
is important to understanding the
concept of content marketing.
• Before writing content one must have
done the proper research and have a
solid understanding of what they want
to write about.

4. Different Tools to Guide You
 There are many tools to help enhance your strategy. Below are a few.
 Blogs
 Useful for driving an audience to you or your site
 Great place to post content and start conversations
 LinkedIn
 Great for networking for your company and developing valued connections
 Can target a specific audience that you want to reach
 Google
 Amazing amounts of tools to use for tracking the data
 The best way to understand the trends and habits of your customers

5. Google
 Google has many tools like:
 Google analytics
 Google Trends
 Google Adwords
 Google analytics is used for tracking:
 What pages they visited
 How long they visited
 What links they clicked
 Google Trends
 Shows list of popular news headlines and what's trending most
 Great for finding content
 Google Adwords
 Helpful for businesses to select specific keywords to optimize their website and blog
posts

6. LinkedIn
 Groups
 Many groups on LinkedIn
 Join ones specific to your industry or target audience
 Read posts made and comment on them to make connections
 Share your own posts to these group and make comments to start conversation
 Making Posts
 Find relating content to your target audience
 Share to the public after making the post
 Share to specific groups you are a member of
 Make sure it a good conversation piece
 Company Page
 You can make an account for your company
 Great for making posts specific to your company
 Can share posts to groups directly related to your company
 Can share posts to the public and all your personal followers
 Make posts that are engaging and will spark conversation

8. Blogs
 Types of Blogs
 How-to
 List Posts
 Thought Leadership
 Newsjacks
 Infographics/SlideShares
 Types of Visual Content
 Infographics
 SlideShares
 Video

9. Blog Tips
 Headlines can drive the audience to the text or not! Be captivating
 Text should be broken up with headers and bullet points, no strung on
paragraphs
 Mix and match images from practical to creative. Don’t want to be to stale
 Make sure you have quality content worth sharing
 You have ten seconds to get the attention of your visitor
 Have a target audience and know what they want to read and how you can
educate

11. Conclusion
 These are only a few tips, tools and tricks to better enhance your marketing
skills
 As you go you will learn endless amounts of skills and continue to grow as a
marketer
 Google has many other sites that allow you to track and analyze data to help
adapt to the trends and habits of your customers and audience
 Content Marketing is a constant fight to the top and along the way you will
experience difficulty but with difficulty comes great achievement