2. It is a technology for managing all your company’s relationships and interactions with customers and potential
customers. The goal is to improve business relationships to grow your business. A CRM system helps companies
stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact
management, sales management, agent productivity, and more. CRM tools can now be used to manage
customer relationships across the entire customer lifecycle: marketing, sales, digital marketing, digital
commerce, and customer service interactions.
A CRM solution helps you focus on your organization’s relations including customers, service users, colleagues,
or suppliers throughout your lifecycle with them, including finding new customers, winning their business, and
providing support and customer services.
3. WHY DOES CRM MATTERS TO YOUR BUSINESS?
CRM is the largest and fastest-growing enterprise
application software category. If your business lasts,
you need a future strategy centered around your
customers and enabled by the right technology. You
will have targets for sales, business objectives, and
profitability. But getting up-to-date, reliable
information on your progress can be tricky.
How do you translate the many data streams from
sales, customer service, marketing, and social media
monitoring into valuable business information?
Marketers can use CRM solutions to manage and
optimize campaigns and lead journeys with a data-
driven approach.
Though CRM systems have traditionally been used as
sales and marketing tools, customer service and
support are a rising CRM segment and a critical piece
in managing a holistic customer relationship.
4. HERE’S HOW A CRM SYSTEM CAN HELP YOUR BUSINESS TODAY
It can make improvements:
> Lead conversions
>Customer retention
> Customer satisfaction
> Online revenue
< Costs
> Customer lifetime value
Offer better customer support
Improve products and services
Helps you to be ready for whatever it’s next
