The Value of Content Marketing by Daniel Schwartz 5 Questions to ask Yourself and Your Business

1. The Value of Content
Marketing
By: Daniel Schwartz

2. Value of Content Marketing
• Content marketing is a strategic approach to create and distribute valuable,
relevant and consistent content to attract and acquire a clearly defined
audience
• The goal is to drive profitable customer action in the course of business
• 5 key questions to ensure you’re best optimizing content marketing in your
business and refining your content strategy recipe

3. 5 Key Questions
1. Have you evaluated the strategy, format and platform informing your content
development?
2. Have you checked in with your search engine rankings?
3. Are you hitting your target market?
4. Do the keywords you have in mind align to the keywords of your customers?
5. Are you creating and distributing valuable, relevant and consistent content to
attract and acquire the appropriate audience that will drive profitable customers?

4. Have you evaluated the strategy, format and platform informing
your content development?
• Old vs. New
• Television, Radio, Printed Ads
• YouTube, Twitter, Podcasts
• New forms allow for multidisciplinary
forms of media/content to
communicate messages
• Tweets with visuals received 150%
more retweets than tweets without
images

5. Have you checked in with your search engine rankings?
• Search engines have algorithms that “Crawl” and “Index” webpages to
provide their users with the most relevant search results, so it’s imperative to
optimize your content for maximum exposure
• Search Engine Optimizing (SEO) is effectively carried out with links, for
“Crawling” and keywords for “Indexing” to help consumers navigate their
search pathway, and bring them to your site, more directly and efficiently
• 60% of consumers begin their purchase process with a search engine,
rather than clicking directly to one specific website

6. Are you hitting your target market?
• Not every customer is on the same customer journey
• Its critical to meet the right customers or audience at the right time
• Empowering customers to share their purchase on social media is a low cost
strategy to allow your customers to become brand promoters

7. Do the keywords you have in mind align to the keywords of your
customers?
• A good first step is to brainstorm keywords based upon your topic or area of
niche
• Keywords are a great way to take a look at your business and apply the
insights and understanding
• Check out Google's Keyword Planner to help you rank your keywords

8. Are you creating and distributing valuable content that will drive
profitable customers?
• Content should always be appealing, relevant
and timely to your target audience
• The right and comprehensive messages,
shared with the right consumer are more
important than distributing generic content to
the masses
• Your content marketing strategy should
always provide valuable content that attracts
the right audience and drives change or
profitable customers to strengthen your
business outcomes and continue building
upon your brand

9. For more information…
• Check out my blog post on Wordpress!

10. Appendix
• References: Professor Kimberling: Lesson Plans 1-5
• Image sources:
• https://www.canva.com/design/DADiSkOUtQY/ME0kg7bOVeHZkwvTK9vmJg
/edit?category=tACZCqrt4Vg
• https://buffer.com/resources/infographics-visual-content-marketing
• http://loud-marketing.net/
• https://www.loudmedia.com.au/project/online-advertising-marketing/
• https://feedsportal.com/can-law-firm-seo-really-help-your-business-grow/