4. 1. Personas Defined
Name
● Who is he/she?
● His/Her job title?
● What kind of
company/industry ?
● What might her
typical workday look
like?
Abstract → Specific
7. 3. Personas’ Journey
Find the
nearest Store
Go to
the Store
Choose
A Coffee
Pay for the
Coffee
LATTE
Coffeeshopwebsite.com
Mobile app
Point-of-sales display
Coffee Shop
9. 4. Create “Contents”: Case Study
● Have an interest in
private pool
● Can’t imagine how
much
● Don’t wanna select
dishonest company
● Have no idea with the
type
● Swimming Pool Planning
● Swimming Pool Construction
● Swimming Pool Maintenance
● Swimming Pool Fixing
etc
PersonaCompany