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MOBILE CONTENT
MARKETING
•
•
⚬
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Rise of Mobile Devices
Growth of Smartphone Devices With U.S. Adults
Source: Pew Research Center April 2021
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What is Mobile Content
Marketing?
Mobile Content
Marketing Tips &
Strategies
•
•
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Keeping Users Engaged
Keeping Users Engaged
•
•
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Benefits of Mobile
Marketing
Benefits of Mobile Marketing
Benefits of Mobile Marketing
Discussion Question
Which businesses or organizations do you
feel have created a great user experience
on their mobile platforms. What elements
did they use that you found to be
particularly engaging?
On the flip side, is there a business or
organization that you really like, but hasn’t
created a good experience on their
mobile platform? What would you like to
see them add or change to make it better?

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