Janne started Intunex in 2008 with the goal of changing how people connect, share, and develop expertise within organizations. Intunex developed an online platform called xTune to enable "swarm work." Over the next few years, Intunex grew from a small startup operating off of grants and consulting work to acquiring paying customers and expanding internationally. Key milestones included launching beta and new versions of xTune, winning prestigious awards, and bringing on new team members to focus on sales, marketing, and product development. By 2013, Intunex was serving global customers and poised to take its service and business "to the next level" under a new name.

1. HELSINKI, FINLAND
The Story of
Intunex
Birthday & Housewarming Party 9.5.2014

2. 6 years ago

3. Laptop (“the hoe”) EntrepreneurCustomers (“the marsh”)
* "In the beginning there were the marsh, the hoe - and Jussi". - Under the North Star (Finnish:
Täällä Pohjantähden alla), a novel trilogy by Finnish author Väinö Linna published 1959–1962.
Janne
In the beginning there were the customer, the laptop -
and the entrepreneur: Janne. *

4. BIG CORP.
I try to control
everything!
! I am not
allowed to use
my brain!
I have an idea
but I don’t know
who could help
me.
I block
information
I follow
orders!
Applying: http://www.slideshare.net/BusinessGoesSocial/why-invest-in-an-enterprise-social-network-30504630
Change
!
As a learning and development professional, Janne had
noticed that the world was getting too complex for rigid
processes and hierarchies.

5. Skill requirements for a job
Learning and development
of an employee
Motivation
Boreout
Competence
Time
Organizations were starting to look for more flexible and
agile ways of managing their human capital.

6. Idea
Doers
Helpers
Followers
1
9
90
Janne came up with an idea that could change the way people
connect, share and develop expertise within organizations.
“Swarm work”
I know
design!
I know the
technology!
I know the
process!
I know the
customer!
Customer wants to
integrate our service
to their process
xyz..

7. 2008

8. Our journey began on this tiny kitchen table by doing a
business plan and market research.

9. Sources of funds 2008
Sales revenue 20.000 €
Bank loan 10.000 €
Grant (Tekes) 9.500 € **
Grant (TE-keskus) 6.500 € *
Total 46.000 €
We received a start-up grant from ELY-centre and a
preparation grant from TEKES. Some revenue was made
through consulting and training services.

10. 2009

11. In 2009 Intunex was accepted to the new Aalto Start-Up
Center.

12. The incubator offered a space to meet other entrepreneurs
and arrange events to potential customers and experts on
the field.

13. First mockups and a demo-version of “xTune”-service were
designed and developed.

14. While the global financial crisis hit the world, Intunex
received recognition for the efforts to overcome the
recession.

15. In 2009 some revenue was made through consulting and
training services. All money was spent on product
development.
Sales

16. 2010

17. In the beginning of 2010 Head of Development Jaakko
joined the hive.

18. Intunex received a lot of help and advice from it’s friends,
fans and followers.

19. Janne got also a lot of peer support from his fellow
“friendtrepreneurs”.

20. The beta-version of “xTune” was launched.

21. customer x
In 2010 we received the first paying customers for
xTune-service.
Sales

22. 2011

23. In 2011 Intunex flew away from the incubator to it’s first
own office in Ullanlinna.

24. Janne kept running to different events to evangelize the
idea of swarm work.

25. The motivation of the head of development were nurtured
in carefully selected ways.

26. A new version of “xTune” was launched and the focus of
the service started to crystallize.

27. * Growth Coaching / Kasvuvalmennus
customer x
Few new customers were acquired but the focus was still
heavily on product development.
Sales

28. 2012

29. Intunex won the most prestigious award for interactive
learning in Finland - eEemeli 2012.

30. The prize money was spent to develop a new UI and the
mobile (responsive) version of “xTune”.

31. Intunex was selected to compete for the most innovative
HR technology award against over 300 HR tech startups
around the world.

32. We were awarded in the finals as a best start-up finalist
(4th place).

33. The Finnish press and media noticed our success and gave
us a lot of credit.

34. In 2012 Intunex hired Jere as a First Impression
Manager to help in sales and marketing.

35. Intunex partnered with HR4 - the leading HR consulting
company in Finland.

36. customer x
We started to put more effort to sales and the sales
revenue increased considerably.
Sales

37. 2013

38. We sponsored HR Tech Europe 2013 conference and got an
opportunity to demonstrate our technology to international
HR leaders and professionals.

39. We received a lot of positive attention from international
customers and HR technology experts.

40. In 2013 sales increased again and we got many new
customer, some of them operating globally.
customer x
Sales

41. 2014

42. The story continues from here at the new office in Pasila.

43. We have come far, but in 2014 we want to
take it to the next level.

44. As a sign of the new phase of
our journey, our service will be
launched under a new name...

45. ®

46. 2014 © INTUNEX
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