Abby Coverts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
25. Beware of corporate underpants.
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Users are often confused when our
internal categories end up in our
navigation taxonomies.
37. Be the one to make a
picture of the monster in
everyone’s head.
38. • Simplify the language used in your organization
• Show an alternative way of organizing something
• Make a picture of the monster in everyone’s head
To start making sense of your mess:
39. IA is not just for information architects.
IA is practiced by everybody.
40. I wrote a book
about information
architecture for
everybody!
http://abbytheia.com/makesense/
Tack!