1. eTREASURE: ENHANCING TOURISTS EXPERIENCE BY PLAYING A TREASURE HUNT Alessandro Inversini NewminE Lab University of Lugano Switzerland [email_address] Lorenzo Cantoni NewminE Lab University of Lugano Switzerland [email_address] e-Business in Travel, Tourism and Hospitality, 14 March 2008, Athens, Greece
12. eTREASURE: ENHANCING TOURISTS EXPERIENCE BY PLAYING A TREASURE HUNT Alessandro Inversini NewminE Lab University of Lugano Switzerland [email_address] Lorenzo Cantoni NewminE Lab University of Lugano Switzerland [email_address] e-Business in Travel, Tourism and Hospitality, 14 March 2008, Athens, Greece