Using Design to Develop & Enhance your Social Media Strategy. May 2018. Dr Vicky Kelly - Invest NI. Gillian Colhoun - Design Capital Lyndsey Doherty - Origin Digital Jaime Steele - Pale Blue Dot

1. Dr Vicky Kell
Invest NI

2. Gillian Colhoun
DesignCapital

3. 1
What do we want to say?
(We have to start somewhere)
GILLIAN COLHOUN

4. 2
MAKE LIKE NIKE
Don’t start with brand values
or guidelines. Start with the
the things customers see
come first.

5. 3
MAKE LIKE GEORGE ORWELL
What am I trying to say?
What words will express it?
What images make it clearer?
Could I say it in less words?
Have I written anything ugly?

6. 4
MAKE LIKE GEORGE ORWELL
What am I trying to say?
What words will express it?
What images make it clearer?
Could I say it in less words?
Have I written anything ugly?

7. 5
MAKE LIKE GEORGE ORWELL
What am I trying to say?
What words will express it?
What images make it clearer?
Could I say it in less words?
Have I written anything ugly?

8. 6
MAKE LIKE GEORGE ORWELL
What am I trying to say?
What words will express it?
What images make it clearer?
Could I say it in less words?
Have I written anything ugly?

9. 7
MAKE LIKE GEORGE ORWELL
What am I trying to say?
What words will express it?
What images make it clearer?
Could I say it in less words?
Have I written anything ugly?

10. 8

11. 8
QUICK QUESTION
What’s your favourite word?
Why? What does it evoke for you?
Share very quickly with the person next to you.

12. 9
AUTOMATIC WRITING
3 Rules:
Always write with pen or pencil
Write faster than you think
Never lift your pen from the page
The thing about x is

13. 10
EXERCISE IN CONSTRAINT & CONCISION
HAIKU
The first line has five
The second one has seven
The third line has five
5 syllables
7 syllables
5 syllables

14. 11
EXERCISE IN CONSTRAINT & CONCISION
HAIKU

15. 11
EXERCISE IN CONSTRAINT & CONCISION
HAIKU
Your file was so big.
It might be very useful.
But now it is gone.

16. 11
EXERCISE IN CONSTRAINT & CONCISION
HAIKU
Your file was so big.
It might be very useful.
But now it is gone.
Out of memory.
We wish to hold the whole sky,
But we never will.

17. 11
EXERCISE IN CONSTRAINT & CONCISION
HAIKU
Your file was so big.
It might be very useful.
But now it is gone.
Out of memory.
We wish to hold the whole sky,
But we never will.
Yesterday it worked
Today it is not working
Windows is like that

18. 12
NOW YOU
X

19. 12
NOW YOU
X
Would you please create
Something amazing for us
We have no budget

20. 12
NOW YOU
X
Would you please create
Something amazing for us
We have no budget
5 syllables
7 syllables
5 syllables

21. 13
THERE’S NO MAGIC FORMULA
There’s no template. The main thing is to keep
writing, playing, editing, pushing it, editing again,
until you’ve got a distinctive set of at least three or
four routes that work for your brand (there’s no
point pushing a tone if it jars with everything else,
so cut anything that just doesn’t sound right).

22. 14
1
Put more of you into your words
at work – engage through
writing that shows personality

23. 15
2
Be as clear as you can be – draft,
edit, rewrite until you achieve
real clarity.

24. 16
3
Avoid formulas and clichés –
make your words fresh, newly
crafted for your reader.

25. 17
4
Be playful with words, they’re
your friends – treat them well
and they’ll connect you with
people you wish to influence.

26. 18
5
Tell stories – there’s a potential
story in every business
communication and that story
will be remembered

27. 19
6
Grab attention from the very
first words, develop the story,
end with a satisfying close.

28. 20

29. 20
How much can I fit
Into this presentation
Oh no, I’m out of

30. 21
Thank you
GILLIAN COLHOUN

31. Lyndsey Doherty
Origin Digital

32. Create your Content
Strategy
Lyndsey Doherty
Digital Marketing Manager

33. WHY DO BUSINESSES NEED TO CREATE CONTENT?
• GIVES YOUR BRAND A VOICE
• ENGAGES USERS WITH YOUR BRAND
• BUILDS TRUST AMONGST EXISTING AND POTENTIAL CUSTOMERS
• IT’S A SOFTER SELL THAN OTHER MARKETING METHODS
• SEO - 40,000 SEARCHES ARE PERFORMED EVERY SECOND ON
GOOGLE

34. WHEN WE SAY CONTENT - WHAT DO WE MEAN?
HTTPS://WWW.ZAZZLEMEDIA.CO.UK/BLOG/DIGITAL-CONTENT-TYPES/

35. Content strategy concerns itself with the vision—the
ins and outs of how and why your content will be
created, managed, and eventually archived or
updated. It looks at all of the content your customers
ever encounter
MOZ

36. 7 steps

37. 1. SET CONTENT GOALS
• DEFINE THE PURPOSE OF THE CONTENT - WHAT DO YOU WANT TO ACHIEVE
AND WHY?
• SMART GOALS

38. 2. IDENTIFY AUDIENCE PERSONAS
WHO IS YOUR AUDIENCE?
• DEMOGRAPHIC INFO
• WHERE DO THEY HANG OUT ONLINE?
• WHAT CHANNELS THEY USE TO COMMUNICATE
• WHO DO THEY LISTEN TO? (THE INFLUENCERS
THE FOLLOW)
• WHAT INSPIRES THEM?
HOW DO YOU IDENTIFY THEM?
• COMPANY DATABASES
• GOOGLE INSIGHTS
• SOCIAL LISTENING TOOLS
• GOOGLE ANALYTICS
• ASSUMPTIONS
• FACEBOOK INSIGHTS

39. EXAMPLE PERSONA FOR MISS FLEX YOGA
Name: Katrina
Location: Belfast/Greater Belfast
Age/Gender: 28-40 Female
Interests: Yoga, socialising, trying to eat healthy, mindfulness
Behaviour online and offline:
Predominantly surfs online via mobile, disposable income that
supports a couple of hobbies, may have young children.
Follows fitness profiles and personal trainers on Instagram for extra
exercise tips. Likely to NOT be a gym member.
Digital Touchpoints: Google, E-mail, Facebook, Youtube,
Instagram
DATA & ASSUMPTIONS ARE IMPORTANT

40. 3. PERFORM A CONTENT AUDIT
• CREATE AN INVENTORY OF EXISTING CONTENT HTTPS://WWW.SCREAMINGFROG.CO.UK/
• ORGANISE AND TAG EXISTING CONTENT, BY TOPIC, LENGTH, TONE, RELEVANCE, DATE,
FEATURES
• ADD SUCCESS METRICS (CONTENT THAT PERFORMED WELL) TRAFFIC, ENGAGEMENT
METRICS, SOCIAL SHARES HTTPS://WWW.SHAREDCOUNT.COM/ TIME SPENT ON THE
PAGE, VIDEO VIEWS, DOWNLOADS, ETC
• ANALYSE THE DATA FOR PATTERNS AND GAPS
DON’T FORGET!
• TIME AND RESOURCES
• INTERNAL PROCESSES
• WHO ARE THE DECISION MAKERS

41. 4. USE YOUR RESEARCH TO SHAPE YOUR CORE STRATEGY
AT THIS STAGE YOU SHOULD UNDERSTAND:
• WHAT YOUR GOALS ARE
• WHO YOUR TARGET AUDIENCE IS
• WHAT CONTENT IS CURRENTLY WORKING WELL FOR YOU

42. TASK
THINK ABOUT AND IDENTIFY ONE AUDIENCE PERSONA FOR YOUR COMPANY
• WHAT’S THEIR AGE, GENDER, INCOME?
• WHAT ARE THEY INTERESTED IN?
• WHERE DO THEY HANG OUT ONLINE? WHAT SOCIAL MEDIA CHANNELS DO THEY
USE?
NOW LOOK AT YOUR WEBSITE/SOCIAL MEDIA PAGES
IS THE CONTENT SPEAKING TO THIS PERSON? IS THE LANGUAGE AND TONE
USED GOING TO ENGAGE THEM?

43. 5. CONTENT PLAN
AT WHAT POINT IN THE SALES FUNNEL WILL EACH PIECE OF CONTENT
REACH THE CUSTOMER?
THINK ABOUT:
• TONE AT EACH STAGE
• FORMATS

44. 6. BRAINSTORM AND PRODUCTION PLAN
• CALENDAR OF EVENTS (GOOGLE SHEETS)
• WHEN CONTENT WILL BE PUBLISHED AND WHERE - CREATE A
REALISTIC FLEXIBLE EDITORIAL CALENDAR. THIS CAN HELP SHAPE
YOUR SOCIAL MEDIA SCHEDULE
• SCHEDULE TIMINGS

45. 7. MEASURE PERFORMANCE OF YOUR CONTENT
DEPENDING ON THE FORMAT & CHANNEL THE CONTENT TAKES THESE
MEASUREMENT METRICS WILL VARY
• ORGANIC TRAFFIC TO THE WEBSITE (GOOGLE ANALYTICS)
• TIME SPENT ON PAGE (GOOGLE ANALYTICS)
• EMAIL SIGN UPS (PLUGIN, EMAIL MARKETING PROVIDER)
• LENGTH OF VIDEO VIEWS (FACEBOOK)

46. TO WRAP THINGS UP
• YOUR CONTENT STRATEGY WILL BE A PART OF YOUR OVERALL MARKETING
STRATEGY
• THINK ABOUT ALL YOUR CUSTOMER TOUCH-POINTS; ARE YOU THERE AT
ALL STAGES?
• KEEP MEASURING AND CHECKING TO SEE IF YOUR NEW STRATEGY IS
WORKING
• DON’T FORGET THAT YOU DON’T HAVE TO KEEP ALL CONTENT LIVE -
CONTENT CAN BE UPDATED AND REFRESHED TOO!

47. #Thanks!

48. Jaime Steele
Pale Blue Dot

49. PBD
C R E AT I N G
COMPELLING
CONTENT

51. PBD
1 . C O M P E T I T I O N
2 . A U D I E N C E
3 . V O I C E
4 . C R E AT E
5 . O P T I M I S E , M O N I TO R , P R O M OT E , R E P E AT

52. PBD
1 . L I S T O F TO P F I V E C O M P E T I TO R S A N D T H E
S O C I A L M E D I A C H A N N E L S YO U B OT H A R E O N
2 . L A S T S I X M O N T H S O F C O N T E N T T H AT T H E Y H AV E
P U B L I S H E D
3 . N OT E C O N T E N T T H AT H A S G OT H I G H
E N G A G E M E N T O N E A C H C H A N N E L
4 . U S E T H E I R H I G H E N G A G E M E N T C O N T E N T TO
I N S P I R E YO U R O W N C O N T E N T
5 . N OT E H O W T H E Y S P E A K A N D B E H AV E

53. PBD
A M A R K E T I N G P E R S O N A I S A
C O M P O S I T E S K E TC H O F A K E Y
S E G M E N T O F YO U R A U D I E N C E . F O R
C O N T E N T M A R K E T I N G P U R P O S E S ,
YO U N E E D P E R S O N A S TO H E L P YO U
D E L I V E R C O N T E N T T H AT W I L L B E
M O S T R E L E VA N T A N D U S E F U L TO
YO U R A U D I E N C E .

54. PBD
C O M B I N AT I O N O F R AW DATA
A N D E D U C AT E D G U E S S E S

55. PBD
J O B T I T L E
- K E Y I N F O R M AT I O N A B O U T T H E I R C O M PA N Y ( S I Z E , T Y P E , E TC . )
- D E TA I L S A B O U T T H E I R R O L E
D E M O G R A P H I C S
- A G E
- G E N D E R
- S A L A R Y / H O U S E H O L D I N C O M E
- L O C AT I O N : U R B A N / S U B U R B A N / R U R A L
- E D U C AT I O N
- FA M I LY
G O A L S A N D C H A L L E N G E S
- P R I M A R Y G O A L
- S E C O N D A R Y G O A L
- H O W YO U H E L P A C H I E V E T H E S E G O A L S
- P R I M A R Y C H A L L E N G E
- S E C O N D A R Y C H A L L E N G E
- H O W YO U H E L P S O LV E T H E S E P R O B L E M S
VA L U E S / F E A R S
- P R I M A R Y VA L U E S
- C O M M O N O B J E C T I O N S D U R I N G S A L E S P R O C E S S
M A R K E T I N G M E S S A G E
E L E VAT O R P I T C H
NAME OF PERSONA

56. PBD
H O B B I E S
- R E A L Q U OT E S F R O M I N T E R V I E W S W I T H C U S TO M E R S
- C O M P U T E R L I T E R A C Y
- W H E R E T H E Y G E T T H E I R N E W S
- B L O G S T H E Y R E A D

57. PBD

58. PBD
1 . C H E C K YO U R S I T E A N A LY T I C S
2 . S O C I A L M E D I A R E S E A R C H - S O C I A L
L I S T E N I N G TO O L S
3 . I N V O LV E YO U R T E A M I N C R E AT I N G
P R O F I L E S .
4 . A S K YO U R A U D I E N C E Q U E S T I O N S .
WHERE ARE YOUR CUSTOMERS?

59. PBD
- TO G I V E A C O N S I S T E N T B R A N D E X P E R I E N C E
- L A N G U A G E I S A S I M P O R TA N T A S V I S U A L B R A N D I N G
- M A K E I T H U M A N & M A K E YO U R S E L F A N E A S I LY
R E C O G N I S E D A U T H O R I T Y I N YO U R A R E A
YOUR VOICE

60. PBD
1 . G AT H E R U P A L L YO U R C O N T E N T A N D
A N A LY S E I T - W H I C H C O U L D H AV E C O M E
F R O M OT H E R B R A N D S , W H I C H I S U N I Q U E
TO YO U , S O U N D S H U M A N A N D R E F L E C T S
W H AT YO U B E L I E V E I N
2 . D E S C R I B E YO U R B R A N D I N 3 W O R D S
3 . I F YO U R B R A N D WA S A FA M O U S
P E R S O N , W H O W O U L D I T B E ? C A R B R A N D ?
H I G H S T R E E T S TO R E ?
A QUICK GUIDE

61. PBD

62. PBD

63. PBD

64. PBD
B L O G S , V L O G S , V I D E O ,
E X P L A I N E R S , L I V E A C T I O N ,
A N I M AT I O N , I N F O G R A P H I C S ,
A N I M AT E D I N F O G R A P H I C S ,
N E W S , F U N N Y, S A D , H A P P Y,
G O O D N E W S , B A D N E W S ,
I N S I G H T, T W E E T S , I N S TA G R A M S ,
P I N T E R E S T, FA C E B O O K S TO R I E S .
I T ’ S O V E R W H E L M I N G .
CREATE

65. PBD
I S T H E C O N T E N T VA L U A B L E TO T H E E N D
U S E R I N S O M E WAY ?
E N T E R TA I N M E N T H A S VA L U E , B U T S O
D O E S U T I L I T Y. I N E I T H E R C A S E , YO U N E E D
TO U N D E R S TA N D W H AT YO U R A U D I E N C E
VA L U E S R AT H E R T H A N J U S T A S S U M I N G
T H E Y H AV E A N I N N AT E FA S C I N AT I O N I N
YO U R B R A N D TA L K I N G A B O U T I T S E L F.
C O N T E N T M A R K E T I N G I S A C O M M I T M E N T,
N O T A C A M PA I G N .
VALUE EXCHANGE

66. PBD
1 . T R E AT YO U R W E B V I S I TO R S L I K E W I L D A N I M A L S . ( S O U R C E :
J A KO B N I E L S E N ’ S A L E R T B OX ) .
2 . P U T YO U R M O S T I M P O R TA N T I N F O R M AT I O N F I R S T
3 . D O N ’ T T R Y TO B E C L E V E R O R C R E AT I V E
S I M P L E S TAT E M E N T S O F T E N W O R K B E S T.
4 . W R I T E F O R S C A N N E R S
- D O E S YO U R H E A D L I N E C O M M U N I C AT E W H AT YO U ’ R E A B O U T ?
- D O E S YO U R I M A G E C A P T I O N C O M M U N I C AT E A S A L E S M E S S A G E ?
- D O YO U R S U B H E A D L I N E S S U M M A R I Z E YO U R K E Y P O I N T S ?
- D O E A S Y-TO - S C A N B U L L E T P O I N T S R E D U C E W O R D I N E S S ?
5 . U S E FA M I L I A R W O R D S . W E S C A N PA G E S F O R C A R E W O R D S

67. PBD
6 . W R I T E F O R L A Z Y P E O P L E
- U S E S H O R T PA R A G R A P H S – F O U R S E N T E N C E S M A X
- U S E S H O R T S E N T E N C E S – T W E LV E O N AV E R A G E
- S K I P U N N E C E S S A R Y W O R D S
- AV O I D J A R G O N A N D G O B B L E DYG O O K
- AV O I D T H E PA S S I V E T E N S E
- AV O I D N E E D L E S S R E P E T I T I O N
- A D D R E S S YO U R W E B V I S I TO R S D I R E C T LY— U S E T H E W O R D YO U
- S H O R T E N YO U R T E X T
7. O P T I M I S E T H E C O N T E N T - H E A D I N G S , K E Y W O R D S
8 . B E H E L P F U L
9 . M A K E A V I S U A L I M P R E S S I O N

68. W H Y V I D E O ?
PBD

69. PBD
T H E P L AY B U T TO N I S T H E
M O S T C O M P E L L I N G C A L L TO
A C T I O N O N T H E W E B .

70. V I D E O C O N T E N T R E P -
R E S E N T S 74 % O F I N -
T E R N E T T R A F F I C
PBD

71. 8 0 % O F A L L I N T E R N E T
T R A F F I C W I L L B E
V I D E O B Y 2 0 1 9
PBD

72. 8 B I L L I O N
V I D E O S
A R E P L AY E D
E V E R Y D AY
O N FA C E B O O K
PBD

73. PBD
V I D E O S O N R E TA I L PA G E S
G E N E R AT E 3 0 % I N C R E A S E S
I N C O N V E R S I O N S C O M PA R E D
TO PA G E S W I T H O U T V I D E O .

74. M O R E V I D E O C O N T E N T
I S U P L O A D E D I N 1
M O N T H T H A N H A S B E E N
P U T O N T V I N
3 D E C A D E S
PBD

75. PBD
S H A R E R AT E S F O R P O S T S
C O N TA I N I N G V I D E O S A N D
I N F O G R A P H I C S I N C R E A S E
8 : 1 O N T W I T T E R A N D 6 : 1
O N L I N K E D I N C O M PA R E D
TO P O S T S C O N TA I N I N G
O N LY C O P Y A N D / O R I M A G E S .

76. “ I N A D E C A D E , V I D E O W I L L L O O K
L I K E A S B I G O F A S H I F T I N T H E WAY
W E A L L S H A R E A N D C O M M U N I C AT E
A S M O B I L E H A S B E E N . ”
PBD
“I see video as a megatrend, that’s why
I’m going to keep putting video first
across our family of apps.”
“We see a world that is video-first with
video at the heart of all our apps and
services”

77. F O U R T I M E S A S M A N Y
C O N S U M E R S W O U L D
P R E F E R TO WATC H A
V I D E O A B O U T A P R O D U C T
T H A N TO R E A D A B O U T I T
PBD

78. - C O M PA N Y I N T R O D U C T I O N /
O V E R V I E W
- P R O D U C T & S E R V I C E S
P O R T F O L I O
- I N D I V I D U A L P R O D U C T S ,
S E R V I C E S A N D / O R S P E C I F I C
F E AT U R E S ( VA L U E / F E AT U R E /
P I TC H )
- U S E R - F O C U S E D H O W -TO V I D E O S
- U S E R - F O C U S E D
T R O U B L E S H O OT I N G V I D E O S ( TO
H E L P D E C R E A S E C U S TO M E R
S E R V I C E C A L L S )
- T I P S A N D T R I C K S V I D E O S
- Q & A V I D E O S ( TO A D D R E S S
F R E Q U E N T LY A S K E D
Q U E S T I O N S )
- I N D U S T R Y A N D TO P I C
O V E R V I E W S ( S T R U C T U R E A N D
M E C H A N I S M S : S H O W H O W
T H I N G S W O R K )
- D ATA - D R I V E N V I D E O S
( S TAT I S T I C S , T R E N D S , I N D U S T R Y
FA C T S ) .
- E V E N T V I D E O S ( P R E - E V E N T,
L I V E , A N D P O S T- E V E N T ) .
E X A M P L E : T R A D E S H O W S ,
C O N F E R E N C E S , E TC .
- T E S T I M O N I A L V I D E O S
- V L O G S
- L I V E S T R E A M
- 3 6 0
- V R
PBD
T Y P E S O F V I D E O

79. PBD
T H I N K L I K E A S T R E E T M A G I C I A N
W E H AV E O N LY A F E W S E C O N D S TO C A P T U R E
A N D M A I N TA I N T H E AT T E N T I O N O F O U R
O N L I N E PA S S E R S B Y. W E M U S T F O R G E T A B O U T
S H O W M A N S H I P A N D H I T T H E A U D I E N C E W I T H
Q U I C K S N I P P E T S T H AT K E E P T H E M WA N T I N G
M O R E .
N O L O G O S , N O P R O D U C T S H OT S , A N D
D E F I N I T E LY N O S C R E E N C A S T S .
G O DA D DY
T H E D AY A F T E R T H E S U P E R B O W L A D R A N ,
G O D A D DY P O S T E D I T S H I G H E S T S A L E S D AY I N
H I S TO R Y, A D D I N G 1 0 0 , 0 0 0 C U S TO M E R S .
VIDEO

80. PBD

81. PBD
B E A P U R P L E C O W
W E D O N ’ T N OT I C E A B R O W N C O W ;
T H E R E A R E P L E N T Y O F T H E M

82. PBD
P R A C T I C A L

83. PBD
P R O M O T E

84. PBD

85. PBD

86. PBD

87. PBD

88. PBD

89. PBD
“ T H I S C O N T R O V E R S I A L B A B Y
P I L L O W M I G H T H E L P A N E W M O M
C AT C H A B R E A K ”

90. PBD

91. PBD

92. PBD
S I N C E J A N U A R Y 2 0 1 7 T H E R E H AV E B E E N
O V E R 4 M V I S I T S T O T H E W E B S I T E
S I N C E L A U N C H , O V E R 2 0 0 M V I D E O V I E W S
C 1 8 0 , 0 0 0 FA C E B O O K F O L L O W E R S
A N D T H I S I S C O N V E R T I N G I N T O S A L E S

93. PBD

94. PBD

95. PBD

96. PBD
B E D E T E R M I N E D
B E C O N S I S T E N T

97. Louise Brogan
Social Bee NI

98. Practical Tools
for social media

99. How to use one piece of content
for your marketing
Take one creative and turn into
multiple pieces of content to use on
your social media.
2

100. 3
Initial content can take various
formats
▹ Blogpost
▹ Video
▹ podcast

101. Example.
Write your
blogpost

102. “
Start with a 500 word
blogpost
Who is your ideal client
and what do they want to
know about?
5

103. “▹ Answer the frequently
asked questions in
your blogposts
▹ Source the questions
from inside Facebook
groups, Twitter hours,
LinkedIn posts, forums
6

104. 7

105. 8
What
tools can
you use?

106. “▹ Blogging on
Wordpress
▹ Images on Canva
▹ Social Media
Platforms
▹ Capture emails using
LeadPages
▹ Write out to your
email list
9

107. Turn your blogpost into video
www.lumen5.com
Upload your own images or
use theirs
10

108. 11

109. 12

111. “▹ Upload your video
onto YouTube
▹ Share your video onto
Facebook/LinkedIn
▹ Be aware most people
watch video with the
sound off
13

112. If you have video or audio
Transcribe the audio files into
content for your blog using
transcription Services.
Hire a Virtual Assistant
Or use Temi
14

113. 15
A PICTURE IS
WORTH A
THOUSAND
WORDS
Take the key points from your blog
and turn them into images to share
on your social media

114. 16
www.canva.com

115. 17
Instagram sized
Twitter friendly

116. Be Consistent
Show Up.
Decide how often you are going to
post, and where.
18

117. Consistent Content Creation
19
Content – blog,
video, podcast
Create
video,
images
Share to
social
media

118. 20
Use Native apps
Facebook Scheduler, Facebook live,
Facebook messaging apps
Instagram apps – Boomerang, Instagram Stories, Layout
Tweetdeck

119. 21
LinkedIn
§ Publish your blog post onto
LinkedIn Pulse
§ Share your presentation
on SlideShare

120. 22
Repurpose your content
Repost your blog content onto
Medium

121. Key Points
23
Be consistent
Choose your platforms where your ideal client is
Create regular content
Repurpose that content
Create video, blogs, images –all from the one
piece of content
Share it to the platform you are winning business
on
Connect with people.
Use native applications -­ they are FREE!

122. 24
THANKS!
Any questions?
You can find me at:
Louise@SocialBeeNI.com

123. Sharon Young
DesignCapital

124. Technical
Advisory Unit
• We share our industry expertise, providing impartial
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Every day TAU helps businesses
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opportunities for the future

125. Product
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128. Innovation
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Innovation vouchers are worth £5,000
Used to engage one of 39 universities, colleges and other
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129. nibusinessinfo.co.uk