1. OnlinePokerVirtual Goods Revenue Model Deepika Bajaj Social Media Marketing, social and mobile gaming

2. Primary Difference from other FB games – Personal skill matters + luck KEY FACTOR : GOOD GAME Play KEY DIFFERENCE : Limited reliance on having neighbors . Friends do have a power to transfer their own chips to each other, or to gift free chips to each other.

3. Secondary Difference from other FB games – Real TIME play KEY FACTOR : No passive play KEY DIFFERENCE : The more hands you play, and the more you win, the higher and faster your XP goes up

4. Do some research online. KEY FACTOR : New-player habits: they scare easily and won't go all-in, will bet conservatively, and are unpredictable KEY DIFFERENCE : Don't always sit down right away. See who's already at the table.

5. Take some risks KEY FACTOR : playing with virtual money, you not out anything by losing it all. KEY DIFFERENCE : You can afford to play aggressively

6. Stuff you can buy is Virtual KEY FACTOR : buying the table a round of beer or champagne completes the experience. KEY DIFFERENCE : Practice is what saves the day

7. Success Factors

10. Exchange rates

11. Test – transactions (RPU)

12. Conversions

13. Achievements, Tournaments and VIP tables

14. Payment options

15. Demographic