2. How to increase donations
through your website
Chris Cocroft
Digital Project Manager
Macmillan Cancer Support

3. Website content

4. Brand identity
How you look and how you talk

5. Brand identity
How you look and how you talk
Logo
Typography
Colours
Silhouettes
Photography
For more information go to:
be.macmillan.org.uk/aboutourbrand

6. Brand identity
Writing style and tone of voice
Driven
Universal
Active
Straightforward
For more information go to:
be.macmillan.org.uk/aboutourbrand

7. About us
Who we are and what we do

8. About us
How we spend our money

9. Donate call to action
Website header

10. Donations
Different ways of donating

11. Donations
Donating offline

12. Other options
Enewsletter sign up

13. Donate asks
Focus on benefits to supporter

14. Donate asks
Make them timely and relevant

15. Donate asks
lnclude in different user journeys

16. Donate asks
lnclude in different user journeys

17. Donation forms

18. Donation forms
Keep them simple

19. Donation forms
Campaign-specific content

20. Donation forms
Safe and secure

21. User testing and surveys
Find out what your supporters think

22. Saying thank you

23. Thank you page
Show your appreciation

24. Thank you page
Social media share options

25. Thank you page
Further calls to action

26. Web analytics

27. Web analytics
Track your website usage

28. Web analytics
What can I track?
Number of unique visitors
Traffic sources
(eg. other websites / direct / search engines )
Bounce rates
Drop off rates
For more information about what you can track go to:
www.google.com/analytics

29. Thank you
Chris Cocroft
ccocroft@macmillan.org.uk