Technological marketing for Romanian market. Late but, fortunately, NOT YET, too late. Please share and change opinions.

1. Marketing 4.0
Irina Olanescu
Marketing & Innovation Director, Romsys member of New Frontier Group
December 10, 2014
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Run, Change and Innovate
Your Business with IT
— Founded in 1993, Romsys has become one of the leading system
integrators in Romania.
Since 2007, Romsys has been a member of the
multinational New Frontier Group whose goal
is to build, in the region of Central and Eastern
Europe, one of the strongest IT groups providing
top-level comprehensive IT services to their
customers.

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3.500+
Successful projects implemented
in Romania and abroad
17
Local Offices, 24/7 support,
over 70 specialists
340+
Employees in Romania
Romsys
at a Glance
2.500+
Training hours for clients
projects teams
185.000+
Man-days consultancy
70+
Clients in TOP 100 companies in
Romania
Active projects
PMBok, ASAP Methodologies
Active projects
PMBok, ASAP Methodologies
135+
20+
Years of Experience
30+
Traditional partnership with
technology leaders
Austria
Headquarters. Since 2007, member of
New Frontier Group

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B2B2C
The Missing Link

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What is changing?
Atoms vs. Bits

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12. Move to Responsys
Dan Puzdreac
Global Email Marketing & IPM Manager
Bitdefender
December 10, 2014
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The segmentation of user data and filter capabilities are beyond anything the
competition has to offer.
It has the ability to create complex A/B tests for recurring campaigns. The platform
has integrated systems that allow automated winner selection based on various
criteria: open rate, click rate, conversions.
Email template content can be database driven. There is a complete separate
process that deals with email templates, starting from the basic shape of the email
and going into a complete integration with the user database.
The reporting and analysis features of Responsys are beyond anything in the email
marketing world.
Responsys can be easily integrated with all other online & offline channels of sales.
Reasons to Use Responsys

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Email Revenue
Before After
7 months revenue = 5 months revenue after the move to Responsys
Average year to year revenue growth from email campaigns = 20%

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Database Driven Content & User Data
Automated & customized
email sends for every customer
=

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Filter Creation and Data Management Module
Easy to use (no SQL required)
Intuitive
Every bit of information inside the database can be used for filters or dynamic
content creation.
User interaction with various emails can be also added to filters

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Campaign Dashboard
Flexible campaign creation
based on the type of email send
(one shot, triggered or recurring).
Capability to identify and use
dynamic content from the
campaign setup.
Any part of the email (including
subject lines) can be extracted
from the database and used to
create a customized experience
for the receiver.

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Programs & A/B Testing

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Reporting and Analysis
Detailed
Comprehensive
Extremely useful

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