Keep your call-to-action above the fold.
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Don’t assume that visitors will scroll dow
explore everything that your page has to
The ‘Fold’: The point on your landing
page where visitors must scroll down to
80% of time is spent 'above the fold'
20% of time is spent 'below the fold'
If using a long page format, repeat your
call-to-action (at least once) at the very
bottom of the page.