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Customer Webinar: Interactive Infographics 101

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Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know!

Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!

Publié dans : Marketing
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Customer Webinar: Interactive Infographics 101

  1. 1. Interactive Infographics Who, What, Where, When & How (to Launch Great Ones!)
  2. 2. Welcome! Audrey Ross Director of Customer Engagement Stephanie Mansueto Sr. Content Strategist
  3. 3. What We’ll Cover What are they? When to use them? Where can they work best? How to create them? Examples & success stories!
  4. 4. What is an interactive infographic? “ ” in·ter·ac·tive in·fo·graph·ic /ˌin(t)ərˈaktiv/ /infōˈɡrafik/ noun Meaning: a digital, visual web experience that uses charts or diagrams to tell a story or present data, while encouraging the web user to discover and participate with the content.
  5. 5. Interactive Infographic Quick Start Template {
  6. 6. Visual, engaging introduction to your product or service Deliver your message using data or learnings in a snackable, easy-to- digest, interesting format Lasting, positive first impression of your brand and content Capture user data on interest and what engages them Benefits to Brand
  7. 7. Easy way to learn more about you Low time investment, doesn’t feel like “work” Learn something new and helpful that impacts their work or personal life Benefits to User
  8. 8. Places to start • Report statistics or data points • Survey results • Product highlights • Teaser content for a longer form piece • Popular blog posts, webinars or other content getting organic interest
  9. 9. Best Practices
  10. 10. 1. Clear, Obvious Call to Action
  11. 11. Uberflip example
  12. 12. 2. Message & Expectation Match
  13. 13. 3. Sticky Navigation & CTA
  14. 14. 4. Have 4-5 Defined Sections of Content
  15. 15. 5. Sections Lead Into Each Other
  16. 16. 6. Include Short, Easy Quiz Questions
  17. 17. Veracode example
  18. 18. 7. Compelling & Realistic Social Sharing
  19. 19. Deltek example
  20. 20. 8. Encourage Clicks & Hovers
  21. 21. Deltek example
  22. 22. 9. Use Animations & Charts… but not too many
  23. 23. 10. Keep It Ungated
  24. 24. Getting It Done
  25. 25. Step 1: Select Your Starter Content Piece or Asset
  26. 26. Step 2: Pick Your Quick Start
  27. 27. Step 3: Use content templates to focus and curate the content for interactive format
  28. 28. Step 4: Publish!
  29. 29. Doing it Right
  30. 30. The Whitby School Using Easy Quick Start templates to quickly create differentiated content in a highly competitive market • 25% engagement rate with the content • Greatly reduced print costs
  31. 31. Key Equipment Finance Expanding beyond landing pages and static content to drive improved results and efficacy of content efforts & resources • 36% increase in lead conversions • 21% increase in site visits
  32. 32. KVH Improving Retention Rates and Lead Quality with Interactive Content • Declared data from content driving quality, more qualified leads • Using targeting and dynamic content to serve relevant interactive content across broad audience base
  33. 33. Optimize! A/B test if you can. Iterate & expand. Evaluate what was learned & use to inform future content strategy. Get Big with the data! Think about companion pieces, like: Assessments Interactive eBooks What’s Next?
  34. 34. Thank You! We’d love to hear from you! customersupport@ioninteractive.com aross@ioninteractive.com Web: www.ioninteractive.com Twitter: @ioninteractive

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