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Develop marketing staff who think The Epic Collision of Marketing & Technology

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Develop marketing staff who think
like “product owners” more than
marketing managers. A “product”
might be anything that customers
interact with — for instance, a
website.
— Interview with Ray Valez
CTO of Razorfish
Author of Converge
http://chiefmartec.com/2013/09/front-row-merging-marketing-technology/

Publié dans : Technologie, Business
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