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with ion interactive
Browser-based digital content
experiences designed for visitor
Interactive content typically includes a
feedback loop in which the outcome
of the experience is directly impacted
by the interaction of the visitor.
Think: Quizzes, calculators,
interactive white papers, etc.
Interactive Content Solves for
Today’s Marketing Challenges
Marketing with interactive
85% of content marketers cite lead generation
as a top goal.
Interactive content is 2x more effective at
generating conversions as static content.
78% of marketers cite lead nurturing as a top
93% of marketers say that interactive
content effectively educated their buyers.
77% of marketers cite brand awareness as a
88% of marketers say that interactive content
helped them stand out from their competition.
76% of marketers cite engagement as a top
Interactive content is 2x more effective at
being shared than static content.
65% of marketers cite challenges with content
Interactive content is inherently more
measurable that static content.
Only 36% of marketers report using interactive
But 91% of buyers state they prefer
interactive and visual content.
Create and launch interactive
content fast from our Quick
Start Cloud without developers
or code. Or start from scratch
and indulge your imagination.
Either way, you’re a lean, mean
interactive marketing machine.
Quizzes are addictive little buckets of fun that can generate leads and social
shares at pretty amazing rates. People like to compete to win recognition
almost as much as they love to compete for more tangible prizes. Use early
in the buyer’s journey.
Lookbooks slice straight through the verbal clutter with powerful, attention-
grabbing visuals. Early in the journey, they provide visually-driven products or
concepts with an engaging, simple canvas. They can also result in strong social
sharing and lead-gen performance. Use in all stages of the buyer’s journey.
Interactive infographics turn facts and soundbites into engaging and entertaining fun.
Using them early in the buyer’s journey generates social sharing. They are also highly
measurable — revealing which factoids are most compelling for people.
Use early & mid in the buyer’s journey.
When it’s time to truly engage in a useful dialogue, it’s time to put assessments to
work. They’re strategically designed to identify pains and opportunities while
providing genuine value and recommendations to buyers. Assessments are great for
engagement for early stage buyers and for education of a middle stage buyer.
When you want to illustrate potential quantiﬁable outcomes, calculators are the
go-to interactive content experience. They can provide compelling, hard
evidence that builds credible need in the critical nurture period between
attention and action. Use mid to late in the buyer journey.
Solution builders answer the question — what is right for me? The help the buyer
understand conceptually what they need. This makes solution builders invaluable
in mid-journey qualiﬁcation.
Conﬁgurators are a speciﬁc version of solution builders — enabling buyers to
match their needs to your product, service or solution. This provides
immediate feedback to marketing and sales to qualify and surface the most
qualiﬁed prospects. Use late in the buyer’s journey.
Great for longer format content. It’s especially eﬀective as a 'create your own story'
version where the behavioral feedback loop to sales and marketing illuminates
pains, opportunities and qualiﬁcation. Use early to mid in the buyer journey.
Interactive White Papers
The ‘snackable’ version of eBooks can provide snippets of expandable content
allowing the visitor to determine how deep they want to go. They’re highly
visual, typically including several engaging elements including content quizzes,
very eﬀective at allowing visitors to step through your story, and can surface
great behavioral insights to sales.
Please check out
is on the wall: interactive
content is the future of