34. 7 Steps to a Landing Page Flying Machine Adopt some kind of CMS for landing pages. Create a set of a reusable design templates. Establish a library of branded and matched art (images, video, interactive widgets, etc.). Standardize data collection and analytics. Use parameterized Flash objects to generate beautiful pages on-demand. Implement simple and fast A/B testing (such as Google Website Optimizer). Optimize your team process and practice.
35. Once you can turn the crank, it’s fresh squeezed landing pages for everyone.
36. 3 ways to juice your search marketing with landing pages message match campaigns & promotions test-driven marketing