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Learn how FedEx is using interactive content to increase revenue, educate their audience, and drive the successful launch of a new service offering in this presentation from Drew Bailey, Manager of Content Strategy & Curation at FedEx Services, and Audrey Ross, Director of Customer Engagement at ion.
Get the inside story behind their approach to successfully adopting new software like the ion interactive content platform—including lessons learned and why it’s well worth the effort.
Discover how FedEx has...
- Used interactive content to drive revenue
- Used interactive content to educate
- Used interactive content to launch a new offering
- Successfully adopted new software like ion