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{value } {efficacy } {spend Digital Marketing Metrics That Matter

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REVENUE METRICS
When marketing ROI increases,
marketing’s portion of CAC (MCAC)
is reduced—improving marketing efficacy
and creating more revenue
from less investment.
POST-CLICK METRICS
When CVR increases,
CPL decreases and
ROI increases.
PRE-CLICK METRICS
When CPC decreases and
CTR increases, you get
more prospects
in your funnel.
meet.ioninteractive.com/CAC
Clicks / Impressions * 100
Total Cost / Number of Leads
CPC
Cost Per Click
CPL
Cost Per Lead
Total Period Cost / Customers Acquired in PeriodCAC
Cost to Acquire a Customer
CTR
Click Through Rate
( Gain - Cost ) / Cost * 100 ROI
Return on Investment
Converted Visitors / Total Visitors * 100 CVR
Conversion Rate
Digital Marketing Metrics PyramidOrganizations strive to minimize the cost to acquire a customer.This pyramid shows the key metrics that impact CAC,
their formulas and the chain of events that builds value and efficacy in digital marketing.

Publié dans : Business, Technologie

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