Learn how to build a testing program from A-Z. How to Test focuses on the "how to" for planning your landing page a/b or multivariate tests from start to finish.
- How to evaluate your traffic for testing opportunities & priorities
- How to determine what messages to test & where
- How to evaluate the performance of your existing landing pages
- How to plan, document and report test results & learnings
- How to use smart analysis to help you uncover your next steps
Even if you are already testing, you can benefit from these seven steps to landing page testing success!
15. studies
Here's an
example of four
subtopics within
the landing
page topic.
Since they are
very different
from each other,
they require four
unique landing
pages.
Select one
subtopic for
testing.