21. Why
do
we
do
landing
pages?
To
give
visitors
exactly
what
they
want
in
context.
22. Why
responsive
design
landing
pages
aren’t
necessarily
best
in
a
mobile
context:
• Large
assets
loaded
behind
the
scenes
• (In)visible
content
hard
to
conceptualize
• Different
copy
may
be
preferred
• Different
CTAs
may
be
preferred
• CondiLonal
code
complicated
to
manage
23. Mobile
users
are
a
different
segment
than
desktop
users.
If
you’re
not
opLmizing
mobile
and
desktop
users
independently,
you’re
almost
certainly
confounding
your
test
results.
24. Advantages
of
na9ve
mobile
landing
pages:
• Super
lightweight
pages
for
speed
• Targeted
copy
and
CTAs
• Thumb-‐friendly
interface
• Mobile-‐specific
features
(geolocaLon)
• WYSIWYG
design
of
user
experience
• Independent
tesLng
of
mobile
segment
25. Taps,
verLcal
scrolling,
click-‐to-‐call,
and
app
installs
are
easy.
Pinch/zoom,
horizontal
scrolling,
and
forms
aren’t.
73. HTML5
Geoloca9on
IP
Geoloca9on
+
Highly
accurate
+
No
promp9ng
+
Privacy
polite
–
Not
very
accurate
–
Prompt
required
–
Can
be
spooky
MiLgate
downside
by
MiLgate
downsides
by
using
cookies,
delayed
using
as
“default”
in
interacLon,
and
explicit
locaLon
form
fields
in
geo-‐feature
acLons.
less
accurate
sefngs.