Branding is a very intricate area that involves creativity, passion, drive and most important a strong understanding of market trends. Even some of the best companies have committed mistakes in this subtle area. The tendency of most humans to accept the best in market is still in vogue. To break that spell one requires a strong business acumen and dedication to company’s brand image.

1. iPOTT 10-Feb-12
Getting you there…
Finding a Best Practice for Branding
Go Goal Branding is a very intricate area that involves creativity,
passion, drive and most important a strong understanding of
market trends. Even some of the best companies have
Set, Get, Go… committed mistakes in this subtle area. The tendency of most
humans to accept the best in market is still in vogue. To break
To visit this blog Click here. that spell one requires a strong business acumen and
dedication to company’s brand image.
iPOTT being an end to end
provider of innovative and cost Human psychology is such that it associates itself with those
effective services in the areas of products that can speak its language. Once associated it is
knowledge management, sales difficult to break that bond. It is therefore important for
enablement and consulting offers companies to create this emotional value in customers to gain
a unique and unbiased platform their loyalty in long run. Brand power is an important factor
for software product companies that can control the performance of a product in market.
worldwide to reach their target
markets Some of the best companies have lost battle to their
competitors due to incompatibility in branding. A few such
examples include Microsoft’s Passport which was initially
www.ipott.com called Microsoft Wallet, then Passport, .NET Passport and so
info@ipott.com on until finally it came to an end in 2009.Vista is another
example. Encarta which was an online multimedia
encyclopedia launched in 1993 lost its battle to online free
encyclopedia in 2009. Coke is another example which lost its
image and trust amongst loyal customers while trying to
introduce ‘New Coke’ in 1985 after changes in the brand value
which in this case was ‘introducing a new taste’. Skewed
market research results sent wrong messages across Board
which is remembered even to this day. However, having learnt
from mistakes they are now global brands and have created a
massive market for their products.
IBM, GE and HP are some of the leading brands and as a first
time seller competing with that brand image is a little difficult
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2. iPOTT
Getting you there…
for emerging Software Product development entrepreneurs.
One of the biggest mistakes that software companies do is
hype before launching the product in market. Hyping raises
Go Goal people’s expectations and could send wrong messages if the
product fails to fulfill first time buyer criteria during
Set, Get, Go… promotions or after selling to customers. This could affect
their brand image in market.
To visit this blog Click here.
Product mixes offered, pricing strategy adopted, product
We have blogs targeting a range of design, consistency, and follow up on products are critical to
audience starting from potential build trust and loyalty in customer’s minds. Marketing is an
product innovators to CEOs expensive process and can prove even more expensive when
conducted the wrong way.
Audience interested in knowing
about Marketing Strategy, Indian
IT trends and Best Practices to be
adopted while kick-starting
company can utilize the
information provided in these
blogs
Technology Trends
CEO Speak
www.ipott.com
info@ipott.com
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