Institute for PR Measurement Commission
26 Abonné
Personal Information
Entreprise/Lieu de travail
Miami, FL United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.iprmeasure.org
À propos
The Institute for PR's Commission on Public Relations Measurement & Evaluation was formed under the auspices of the Institute for Public Relations in 1998. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
Mots-clés
measurement barcelona principles public relations institute for pr media analysis survey research communications measurement ave social media measurement communications roi advertising value equivalency social media communications web analytics integrated marketing cipr icco prsa amec global alliance communications research stakeholder relations market mix analysis reputation management aves business outcomes integrated communications
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Personal Information
Entreprise/Lieu de travail
Miami, FL United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.iprmeasure.org
À propos
The Institute for PR's Commission on Public Relations Measurement & Evaluation was formed under the auspices of the Institute for Public Relations in 1998. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
Mots-clés
measurement barcelona principles public relations institute for pr media analysis survey research communications measurement ave social media measurement communications roi advertising value equivalency social media communications web analytics integrated marketing cipr icco prsa amec global alliance communications research stakeholder relations market mix analysis reputation management aves business outcomes integrated communications
Tout plus