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Outsourcing Lessons as
Learned and Applied by Agilent

Anita Manwani
VP & GM Global Sourcing
Jan 20, 2004
Agilent’s Focus and Purpose

                                                  Life Sciences and
                  Communications                  Chemical Analysis



                                    Electronics

     To revolutionize the way people live and work
      through technology
     • AGENDA: Agilent’s Experience and Evolution with O-Sourcing
        – How we got to India recently
        – Barriers
        – Strategies



Anita Manwani/IP Society Jan 2004
Right Sourcing Barriers &
  • Distance
                Opportunities
  • Perceived Infrastructure
    Availability                           The O-Shoring Maturity Curve
  • IP Protection
  • Political Stability
  • Control
                                    High
  • Requires significant
    investment in transitions
  • Lack of local management
    talent
  • ……..


                                    Low

                                                      Time



Anita Manwani/IP Society Jan 2004
Software - The India Advantage
India is emerging as the preferred global destination for offshore
software development and remote business processing due to a
number of significant advantages, primarily availability of quality skills
at lower costs
                                  High
                                                                         Ireland               Mature western
                                                      S’pore

      Location Attractiveness                                  Holland                         Judicial system
        Infrastructure                                                                         IP Protection Laws
           – Communications
           – Other basic                                                           India       Favorable labor laws
              infrastructure                                   Phili
        Country risks / FDI                                    Pines                           Capitalist work ethic
                                                      Mexico
        incentives                          China
           – Political environment
                                                                                               Highly qualified and
           – Attractive Incentives                                                             mobile english
        Time Zone Attractiveness                                                               speaking
                                                                                               professionals
                                      Low     People Strength                              High
                                                Qualification/ Capabilities                    Mature management
                                                Cost Differential                              talent
                                                English language                             Size indicates the quantity of the
                                                Type of skills                                 Breadth and
                                                                                             knowledge workers
                                                Work Ethics                                    scalability of services
 Source: Accenture


  Anita Manwani/IP Society Jan 2004
Agilent’s Right Sourcing Strategy in
  Agilent Technologies
                       India Wholly owned entity
                             Controlled Costs
  International Pvt. Ltd.                                                      Infrastructure for
                                                                               expansion            Engineering
                                                                                                     Designs
                                                                               Nov 1 2001 - OperationS/W Dev.
                                                                                                                R&D Centers
Resource from strategic
partners and permanent                                                                      Professional Svcs       CSG
                                                                                                    Training        LSCA
employees in India                                                                                                  EPSG
                                                                                                                    ATG
Hybrid Sourcing Model                                                                               OSS Solutions
                                                                            Support                 Svs integ       SPG
                                                                          Call Centers              EPSG - GSM
Owned Outsourcing                                                                                   services

                                                                          Hardware Refurbishments
                                                  Accounting              Engineering Support
                                                                          Financial Services
                                                                          Field Support
                                                   Vendor Payments

                           IT Support
                                                   Accounts Receivables
                                                                                                ti es
                                                                                           ni
                                                   Fixed Assets
                                                   Cash Acct, SBA

                          Maintenance Legacy Apps
                                                   Collections
                                                                                  rt     u
                                                                                po
  Print/Data
  Entry                   Oracle ERP Maintenance

                                                                          Op
                          IT Online Support/Help Desk
                                                                                              Build it and they”ll come
                          Remote Data Centers                                                 Rely on local talent and
 Parts List               Application Integration
 Low vol./High                                                                                develop local senior
                          Web Content Management
 Variance Print                                                                               managers
   Anita Manwani/IP Society Jan 2004
As we looked for hubs for our
                 financial services….
          • Belgiu • India• Spain UK • Singap • Germa
                                   •
            m • Ireland US • China Malays • Japan
                         •            • ore         ny
                                       ia
                  Political/ Macroeconomic Environment

                                        Economic Impact

             Criteria                    Legal Climate
             Considere
                                           HR/Labor
              d

                                CHINA      INDIA      MALAYSIA

        Objective: Evaluate merits of alternative sites for Agilent’s global
                  financial hub and recommend optimal geographic location

Anita Manwani/IP Society Jan 2004
TRIPS (Trade-Related Aspects of Intellectual Property Rights)
 • India is a signatory to the TRIPS Agreement
   – complies with most of the provisions.
 • TRIPS Agreement deals with: -
    – Copyright and related rights
    – Patents
    – Trademarks
    – Geographical Indications
    – Industrial Designs
    • India led the developing countries’
        perspective during negotiations under the
        WTO round
Anita Manwani/IP Society Jan 2004
India’s Legal Framework
  Patents:The Patents Act
  1970 as amended in March, 1999;
  Patents Amendment Act 2002


            Design: Design Act 1911

                              Trademarks:Trademark
                              s Act 1991 effective 9-15-2003

                                     Copyright:The Copyright
                                     Act, 1957 amended in 1983,1984,
                                     1992,1994 and 1999

                                                 Geographical
                                                 Indications:The Geographical
                                                 Indication of Goods (Registration
                                                 and Protection) Act 1999.

Anita Manwani/IP Society Jan 2004
                                                         Trade Secrets:subject
                                                         matter of contract
Industrial Designs…
     • Generally, industrial design protection is limited to the
        country in which protection is granted.

     • Under the Hague Agreement Concerning the International
        Deposit of Industrial Designs, a WIPO-administered treaty, a
        procedure for an international registration is offered.

          – An applicant can file a single international deposit
               either with WIPO or the national office of a country
               which is party to the treaty. The design will then be
               protected in as many member countries of the treaty
               as the applicant wishes.



Anita Manwani/IP Society Jan 2004
Trade Secrets…
  • Confidential business information which provides an

      enterprise a competitive edge may be considered a trade

      secret.


  • Include sales methods, distribution methods, consumer

      profiles, advertising strategies, lists of suppliers and

      clients, and manufacturing processes.




Anita Manwani/IP Society Jan 2004
Trade Secrets…
• Some conditions for the information to be considered a
   trade secret (these conditions vary from country to
   country, some general standards exist which are referred
   to in Art. 39 of the TRIPS Agreement):
     – The information must be secret (i.e. it is not generally
          known among, or readily accessible to, circles that
          normally deal with the kind of information in question).
     – It must have commercial value.
     – It must have been subject to reasonable steps by the
          rightful holder of the information to keep it secret (e.g.,
          through confidentiality agreements).



Anita Manwani/IP Society Jan 2004
Agilent’s Right Sourcing Strategy in India
                                                                               >800 professionals
  Agilent Technologies                                                         Capacity extended to
  International Pvt. Ltd.                                                      1500
                                                                                                                Engineering
                                                                                                                  Designs
                                                                                                                 S/W Dev.
                                                                                                                R&D Centers
Resource from strategic
partners and permanent                                                                      Professional Svcs       CSG
                                                                                                    Training        LSCA
employees in India                                                                                                  EPSG
                                                                                                                    ATG
Hybrid Sourcing Model                                                                               OSS Solutions
                                                                            Support                 Svs integ       SPG
                                                                          Call Centers              EPSG - GSM
 Partners work at our sites                                                                         services

                                                                          Hardware Refurbishments
 Explicit IP ownership & SLA                      Accounting              Engineering Support
management clauses                                                        Financial Services
                                                                          Field Support
Owned Outsourcing                                  Vendor Payments
                                                   Accounts Receivables
                           IT Support              Fixed Assets Increasing BPO R&D
                                                   Cash Acct, SBA
                                                   Collections
  Print/Data              Maintenance Legacy Apps                         Global Trade & Logistics Hub
  Entry                   Oracle ERP Maintenance
                          IT Online Support/Help Desk                     R&D for Communication
                          Remote Data Centers
 Parts List               Application Integration                         Solns
 Low vol./High            Web Content Management
 Variance Print
   Anita Manwani/IP Society Jan 2004                                      RF Instruments
Product and solutions development
                at ATI
                  Agilent Engineering
                  Services providing direct
                  material support.
                                                                 Wireline and wireless OSS Solutions
                                                                 development


     High Frequency circuit design                                              GUI and other software
     tools development                                                          components for Logic
                                                                                Analyzers, High Frequency
                                                                                Oscilloscopes and
                                                                                Precision measurement
                                                                                systems.


                                                              User interface and data
     Development and support for                              analysis tools for the SOC
     Agilent VEE                                              tester
                     Standards based IP development and ASIC design.
                     Driver development and support.
                     Interoperability testing. Standards based IP development and ASIC design.
                     Driver development and support.
Anita Manwani/IP Society Jan 2004
                       Interoperability testing.
How we protect our information




• Redundant Networks/Telecom infrastructure
     – Fully integrated into, and providing full access to,
       Agilent data & voice network, sytems and applications
     – Sophisticated monitoring for IP protection
•   Contracts specifically targeted to retain IP ownership
•   No IP violations to date (too early…)
•   Annual web renewal of employee/manager Standards of
    Business Conduct
•   R&D is owned outsourcing model
•   Third party outsourcing primarily at our own facilities
Anita Manwani/IP Society Jan 2004
Happy Employees – loyal employees!
Employee engagement program called ‘Let’s Tango!’



‘Special Friends’ Program
                        ‘Special Friends’
                                     Program



                                               Harv ard ManageMentor®




‘Brain Dancing’ Lets Learn Together



HR Buddies


 Anita Manwani/IP Society Jan 2004

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Outsourcing Lessons as Learned and Applied by Agilent

  • 1. Outsourcing Lessons as Learned and Applied by Agilent Anita Manwani VP & GM Global Sourcing Jan 20, 2004
  • 2. Agilent’s Focus and Purpose Life Sciences and Communications Chemical Analysis Electronics To revolutionize the way people live and work through technology • AGENDA: Agilent’s Experience and Evolution with O-Sourcing – How we got to India recently – Barriers – Strategies Anita Manwani/IP Society Jan 2004
  • 3. Right Sourcing Barriers & • Distance Opportunities • Perceived Infrastructure Availability The O-Shoring Maturity Curve • IP Protection • Political Stability • Control High • Requires significant investment in transitions • Lack of local management talent • …….. Low Time Anita Manwani/IP Society Jan 2004
  • 4. Software - The India Advantage India is emerging as the preferred global destination for offshore software development and remote business processing due to a number of significant advantages, primarily availability of quality skills at lower costs High Ireland Mature western S’pore Location Attractiveness Holland Judicial system Infrastructure IP Protection Laws – Communications – Other basic India Favorable labor laws infrastructure Phili Country risks / FDI Pines Capitalist work ethic Mexico incentives China – Political environment Highly qualified and – Attractive Incentives mobile english Time Zone Attractiveness speaking professionals Low People Strength High Qualification/ Capabilities Mature management Cost Differential talent English language Size indicates the quantity of the Type of skills Breadth and knowledge workers Work Ethics scalability of services Source: Accenture Anita Manwani/IP Society Jan 2004
  • 5. Agilent’s Right Sourcing Strategy in Agilent Technologies India Wholly owned entity Controlled Costs International Pvt. Ltd. Infrastructure for expansion Engineering Designs Nov 1 2001 - OperationS/W Dev. R&D Centers Resource from strategic partners and permanent Professional Svcs CSG Training LSCA employees in India EPSG ATG Hybrid Sourcing Model OSS Solutions Support Svs integ SPG Call Centers EPSG - GSM Owned Outsourcing services Hardware Refurbishments Accounting Engineering Support Financial Services Field Support Vendor Payments IT Support Accounts Receivables ti es ni Fixed Assets Cash Acct, SBA Maintenance Legacy Apps Collections rt u po Print/Data Entry Oracle ERP Maintenance Op IT Online Support/Help Desk Build it and they”ll come Remote Data Centers Rely on local talent and Parts List Application Integration Low vol./High develop local senior Web Content Management Variance Print managers Anita Manwani/IP Society Jan 2004
  • 6. As we looked for hubs for our financial services…. • Belgiu • India• Spain UK • Singap • Germa • m • Ireland US • China Malays • Japan • • ore ny ia Political/ Macroeconomic Environment Economic Impact Criteria Legal Climate Considere HR/Labor d CHINA INDIA MALAYSIA Objective: Evaluate merits of alternative sites for Agilent’s global financial hub and recommend optimal geographic location Anita Manwani/IP Society Jan 2004
  • 7. TRIPS (Trade-Related Aspects of Intellectual Property Rights) • India is a signatory to the TRIPS Agreement – complies with most of the provisions. • TRIPS Agreement deals with: - – Copyright and related rights – Patents – Trademarks – Geographical Indications – Industrial Designs • India led the developing countries’ perspective during negotiations under the WTO round Anita Manwani/IP Society Jan 2004
  • 8. India’s Legal Framework Patents:The Patents Act 1970 as amended in March, 1999; Patents Amendment Act 2002 Design: Design Act 1911 Trademarks:Trademark s Act 1991 effective 9-15-2003 Copyright:The Copyright Act, 1957 amended in 1983,1984, 1992,1994 and 1999 Geographical Indications:The Geographical Indication of Goods (Registration and Protection) Act 1999. Anita Manwani/IP Society Jan 2004 Trade Secrets:subject matter of contract
  • 9. Industrial Designs… • Generally, industrial design protection is limited to the country in which protection is granted. • Under the Hague Agreement Concerning the International Deposit of Industrial Designs, a WIPO-administered treaty, a procedure for an international registration is offered. – An applicant can file a single international deposit either with WIPO or the national office of a country which is party to the treaty. The design will then be protected in as many member countries of the treaty as the applicant wishes. Anita Manwani/IP Society Jan 2004
  • 10. Trade Secrets… • Confidential business information which provides an enterprise a competitive edge may be considered a trade secret. • Include sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, and manufacturing processes. Anita Manwani/IP Society Jan 2004
  • 11. Trade Secrets… • Some conditions for the information to be considered a trade secret (these conditions vary from country to country, some general standards exist which are referred to in Art. 39 of the TRIPS Agreement): – The information must be secret (i.e. it is not generally known among, or readily accessible to, circles that normally deal with the kind of information in question). – It must have commercial value. – It must have been subject to reasonable steps by the rightful holder of the information to keep it secret (e.g., through confidentiality agreements). Anita Manwani/IP Society Jan 2004
  • 12. Agilent’s Right Sourcing Strategy in India >800 professionals Agilent Technologies Capacity extended to International Pvt. Ltd. 1500 Engineering Designs S/W Dev. R&D Centers Resource from strategic partners and permanent Professional Svcs CSG Training LSCA employees in India EPSG ATG Hybrid Sourcing Model OSS Solutions Support Svs integ SPG Call Centers EPSG - GSM Partners work at our sites services Hardware Refurbishments Explicit IP ownership & SLA Accounting Engineering Support management clauses Financial Services Field Support Owned Outsourcing Vendor Payments Accounts Receivables IT Support Fixed Assets Increasing BPO R&D Cash Acct, SBA Collections Print/Data Maintenance Legacy Apps Global Trade & Logistics Hub Entry Oracle ERP Maintenance IT Online Support/Help Desk R&D for Communication Remote Data Centers Parts List Application Integration Solns Low vol./High Web Content Management Variance Print Anita Manwani/IP Society Jan 2004 RF Instruments
  • 13. Product and solutions development at ATI Agilent Engineering Services providing direct material support. Wireline and wireless OSS Solutions development High Frequency circuit design GUI and other software tools development components for Logic Analyzers, High Frequency Oscilloscopes and Precision measurement systems. User interface and data Development and support for analysis tools for the SOC Agilent VEE tester Standards based IP development and ASIC design. Driver development and support. Interoperability testing. Standards based IP development and ASIC design. Driver development and support. Anita Manwani/IP Society Jan 2004 Interoperability testing.
  • 14. How we protect our information • Redundant Networks/Telecom infrastructure – Fully integrated into, and providing full access to, Agilent data & voice network, sytems and applications – Sophisticated monitoring for IP protection • Contracts specifically targeted to retain IP ownership • No IP violations to date (too early…) • Annual web renewal of employee/manager Standards of Business Conduct • R&D is owned outsourcing model • Third party outsourcing primarily at our own facilities Anita Manwani/IP Society Jan 2004
  • 15. Happy Employees – loyal employees! Employee engagement program called ‘Let’s Tango!’ ‘Special Friends’ Program ‘Special Friends’ Program Harv ard ManageMentor® ‘Brain Dancing’ Lets Learn Together HR Buddies Anita Manwani/IP Society Jan 2004