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DEMOGRAPHIC IMPLICATION FOR
MARKETERS
MAP BRUNEI

BRUNEI
DARUSSALAM

 A small country rich in oil and is located on the
north side of the island of Borneo.
 Surrounded Brunei Malaysia with two parts
separated by the Malaysian mainland.
 Borneo's name is taken on the name of this country.
 This is because in the old days, Brunei has a strong
influence and power in the island of Borneo.
DEFINITION OF
POPULATION..



 This entry gives an estimate from the US Bureau of
the Census based on statistics from population
censuses, vital statistics registration systems, or
sample surveys pertaining to the recent past and on
assumptions about future trends.
 The total population presents one overall measure of
the potential impact of the country on the world and
within its region.
POPULATION..


YEAR
S

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

TOTA
L OF
PEOPL
E

336,376

343,653

350,898

358,098

365,251

372,361

379,444

374,577

381,371

388,190

395,027

401,890

408,786
AGE STRUCTURE..


AGE

MALE

FEMALE

PERCENTAGE
(%)

0-14 YEARS

52,608

49,584

25

15-24 YEARS

35,601

36,575

17.7

25-54 YEARS

93,564

97,419

46.7

55-64 YEARS

14,613

13,670

6.9

65 YEARS &
OVER

7,293

7,659

3.7
AGE PERCENTAGE (%)


7%

4%

25%

0-14 YEARS
15-24 YEARS
25-54 YEARS

47%

17%

55-64 YEARS
65 YEARS & ABOVE
RELIGION..
RELIGION
PERCENTAGE (%)

MUSLIM

67

BUDDHIST

13

CHRISTIANS

10

OTHER (INCLUDES
INDEGENOUS BELIEFS)

10
RELIGION (%)
MUSLIM



BUDDHIST

CHRISTIAN

10%
10%

13%

67%

OTHER
..

LANGUAGES


MALAY (OFFICIAL)
CHINESE
ENGLISH
ECONOMY..

 Brunei Darussalam is a small country and rich, with a
mixture of foreign and domestic
entrepreneurship, government regulation and welfare
measures, and village tradition.
 Its economy is almost dependent on crude oil exports and
natural gas on the whole, the results from the petroleum
sector accounting for more than half of the Gross
Domestic Product (GDP).
 Brunei's per capita GDP far above many Third World
countries, with quite a lot of income from overseas
investments to increase income from domestic
production.

 Brunei is the third largest oil producer in Southeast Asia
with output of 180,000 barrels (29,000 m³) per day, as well
as liquid natural gas producer in the world's fourth
largest.
 GDP soared with the rise in oil prices in the 1970s and
peaked in 1980 with a GDP of U.S. $ 5.7 billion.
 However, GDP declined slightly in the past five years in a
row, and then fell almost 30% in 1986.
 The fall in GDP was caused by a combination of falling oil
prices and production cuts by Brunei voluntarily.
CURRENCY EXCHANGER..


MYR

BND

1.00 BND

=

2.53654 MYR

Bruneian Dollar

↔

Malaysian Ringgit
WEATHER..

 Long drought with transboundary haze and forest fires in 1997/1998;
 Brunei Muara District winds on July 23, 2007;
 Flash floods and landslides affecting many areas of the country on 2021 January 2009.

 Based on 41 years of rainfall data Meteorological Observation Station
Brunei International Airport (1970-2011) that the frequency of heavy
rainfall daily value ≥ 40 mm showed rising trend. In 2008, 2009 and
2010 recorded the highest frequency of 27, 26 and 39 compared with
the long-term average frequency of 19. These statistics show that the
frequency of heavy rain events that pose a risk of flash floods
becoming more frequent.

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marketing -market segmentation -BRUNEI DARUSSALAM-